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NEW
MEMBERS
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THE VITAL FIRST STEP Have club members complete a Club
Care Survey – We recommend setting aside 15 minutes at a club meeting for members to complete the survey – try to get members not present to also complete the survey – members do not provide their name
The purpose of this is to find any weak points giving you the opportunity to strengthen them, prior the arrival of your new members
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THE VITAL FIRST STEP CONTINUED
Completed Club Care Survey forms are then forwarded to:
Lions Research 490 Johnson Road Forestdale Qld 4118 for tabulation of the data – the results will then
be forwarded to the Club, enabling where necessary, an immediate start on the strengthening process of any weak areas which may have been revealed
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ONE ON ONE
Providing we do so, there has never been a better way than asking people you know on a one on one basis: neighbours – relatives – workmates – other friends – business people – those you meet
at sport – at church – at the club
GIVE IT A GO
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‘DATABASE’ Use a Database
Post or hand deliver invitations to a Lions Information MeetingInclude an RSVP Form & Reply Paid env. Ring those who do not RSVP Mail confirmation letters & name badges Display regalia, press stories, posters Provide welcome drink & light supper
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‘DATABASE’ CONTINUED Full details of this concept are outlined in the Club Membership Growth section of ‘Pride in Growth’ manual on the MD website from early March The manual has samples of all the paperwork required to implement a successful campaign
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DATA SOURCES MD DATABASE ELECTORAL ROLLS TELEPHONE DIRECTORIES BUSINESS GROUPS & ASSOCIATIONS
BUSINESS & TRADE DIRECTORIES LOCAL GOVERNNMENT THE MEDIA
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MD DATABASE Names, Addresses, and in most cases
telephone numbers can be supplied from the MD database for a fee of $12 per hundred payable to MD – We recommend a minimum of 300
To source this database please contact MD Membership Chairman Ken Mulcahy as follows: 07 3800 3514 or email [email protected]
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MD DATABASE CONTINUED
If using the MD database you may wish to have the MD also print at cost the invitations rsvp slips and delivery envelopes – this can be arranged for $25 per hundred.
To seek this assistance again contact MD Membership Chairman Ken Mulcahy
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INVITATIONS ETC
Having assembled names and addresses from your database of choice, send out invitations to attend a Lions Information Meeting – If hand delivering invitations, to make the delivery envelope more professional, we suggest you use special envelopes which can be supplied at $7 per hundred. Again contact MD Membership Chairman, Ken Mulcahy
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A REPLY PAID ADDRESS It’s a good idea to set up a Reply Paid Address Service for the posted return of each RSVP You need to apply for a service through Australia Post - The application form plus an application for a credit account are down loaded from the Australia Post website. See the MD “Pride in Growth” manual for full details. The service requires an annual payment of $60 to Australia Post .. You pay a reduced rate of 40 cents per item received. So as each club does not have to pay the $60 fee, your District may be prepared to set up one or more Reply Paid services with them
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EFFECTIVE USE OF THE TELEPHONE
Those persons who don’t rsvp need to be phoned – this is a very important step, as normally many more acceptances to attend the Lions Information Meeting are received this way – indeed more than via the post
A little later we’ll deal with how to confidently use the telephone for best results
Also later, we’ll give details of how to set up
the venue for the Information Meeting
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CENTRE OF INFLUENCE
Arrange a business to send letters, endorsing Lions and your club in, which
they invite their customers to attend a Lions Information Meeting
Select those with many clients such as:
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CENTRE OF INFLUENCE CONTINUED
DoctorsChemists
NewsagentsButchersBakeries
Service Stations
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GOOD NEIGHBOUR CONCEPT Each member asks their 4 closest neighbours & partners to a Partner Meeting of the club or an Information Meeting (don’t make a pre judgment)
If a Partner Meeting plan a great fun night
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GOOD NEIGHBOUR CONTINUED Should a number of ex NZedders live in your area invite them and turn the night
into an Aussie – New Zealand night Decorate with green gold, black & whiteDisplay both countries flags & Australian and NZ toy animals & photographs Perhaps serve lamb for New Zealand & tropical fruits for Australia – have wines and beers of both countries
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VOCATIONAL METHOD
Type a list of around 30 vocations on the left and ask each Lion to list the name of a person
who fits as many of the vocationalDescriptions as possible.
From each member’s list make a master list and
send an invitation to each person on the list to attend a
Lions Information Meeting.
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THE SCHOOL METHOD Speak with the School Headmaster &
the P&C Association and in return for their assistance provide support in various ways to the school.
Their support would simply be an agreement to send home with the eldest child of each family, an invitation to attend a Lions Information Meeting at the school .. The invitations to be signed by the Headmaster & the President of the P&C Association.
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BUSINESS SPONSORSHIP
Conduct a membership campaign within your business community Many will say they do not have the time to become a member Turn this negative into a positive Tell them they can still help the
community and the club by sponsoring a young member aged under 35 years
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BUSINESS SPONSOR CONTINUED
The sponsorship would involve paying the Joining Fee & the Half Yearly Dues
for three years
You’ll have several young people joining around the same time which will heighten the prospects of them becoming long serving Lions
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ETHNIC GROUPS
Should your area of operation contain one or more strong ethnic groups, invite a number to a meeting – through inviting a number at the one time, you will heighten your opportunity to gain new members
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HARMONY DAY MEETING Harmony Day is celebrated on 21 March
each year. At your Club Meeting on or close to Harmony Day, theme it as a Harmony Day Meeting – Using the colour orange for decorations etc – Invite persons from various ethnic groups to attend and offer them membership
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GUEST SPEAKERS & MORE Sometimes potential new members are
right under our nose – Make certain we ask our Guest Speakers if they would like to join
And now to the MORE part – Some of your Guest Speakers will be of interest to other persons and groups within the community, so invite them to attend too
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GUEST SPEAKERS & MORE (Cont)
Planning For Retirement: Seniors & 50 +’sGardening: Garden & environmental groupsChildren’s Nutrition: ParentsBreast Cancer Awareness: Female groupsLions Quest Skills: TeachersWomen in Regional Australia: CWA groupsCanine Matters: Dog ClubsHome Security: Neighbourhood Watch groupsTarget other groups by guest speaking attheir meetings and offering an opportunity to join
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LIONS AS GUEST SPEAKERSAT MEETINGS OF OTHER
GROUPSHave well spoken members of your clubattend meetings of other groups andorganisations to speak about the work ofLions and particularly how that applies toyour club and those you serve - betterstill if you are able to portray how yourclub can help the work of their group -Naturally offer membership of your club
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LIONS AS GUEST SPEAKERSTO FEMALE GROUPS
LCI has a desire to lift the number offemale members – so arrange to be aguest speaker at clubs and organisationswhere the membership is either all female,or mostly female – use your guest speakeraddress as an opportunity to also offermembership of your club
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RECRUIT FROM THOSE WHO SUPPORT YOU
When selling art union and raffle ticketsask your customers if they would beInterested in coming to a meeting of yourClub – likewise offer the same opportunityto those who purchase Lions ChristmasCakes from you
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SHOPPING CENTRES Where you can, arrange with Shopping Centres to set up a staffed display space - Show Lion’s posters, photographs of projects showing your club helping in the community, thank you letters etc – provide handout leaflets, Lion’s BBQ cards Where power is available run motivational videos and DVD’s re Lions and their projects
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CLUBS WITH TELEMARKETING PROJECTS
Clubs who conduct telemarketing projectswithin the business community have asubstantial list of business people – followup those who give you financial support –Some when given the opportunity to takeup membership of your club will say YES
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THIRD PARTY RECOMMENDATIONS
This is a variation on asking people‘one on one’ – ask people you know, as well as your business contacts, toprovide the names of persons they recommend you offer membership to – when youMake contact with those on therecommended list, it’s okay to advisethem who the recommendation came from
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FAMILY MEMBERS
Q: Who qualifies as a Family Member?A: Adults who live in the same
household, related by birth, marriage and other legal means – such as parents, children, spouses, aunts, uncles, cousins, grandparents and in-laws of spouses
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FAMILY MEMBERS CONTINUED
Q: What is the benefitA: The 2nd through to 5th family member receives a 50% reduction in International and Multiple District Dues - if not already doing so, consider the same reduction in District Dues through a Convention and in Club Dues through the Club
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FAMILY MEMBERS CONTINUED
Consult the LCI website at www.lionsclubs.org to download the Family Friendly Lions Club Concept ‘How to Guide’ Service projects & fundraising ideas for families Planning a Family Event & Participating in one-day events