New Zealand Digital Marketing landscape 2016

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New Zealand Digital Landscape 2016

SPITFIRE - The Digital Agency

2016

New Zealand Demographic

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SPITFIRE - The Digital Agency 3

Source: Marketing Insights NZ

How are New Zealanders consuming media?

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1.  Google 2.  Facebook 3.  MSN 4.  Stuff.co.nz 5.  Trademe 6.  YouTube 7.  Microsoft 8.  New Zealand Government 9.  New Zealand Herald 10. Yahoo


Top 10 Online Brands

Digital overtakes TV as the greatest category of advertising spend

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Mobile8

Mobile traffic continues to increase



0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

2009 2010 2011 2012 2013 2014 2015 2016(Q1)

MobileShareofWebTraffic(Global)

74% of New Zealanders access the internet on mobile devices



Source: Marketing Insights NZ

Half of New Zealand adults compare prices on a mobile device while in a retail store


90% of people will bounce from a poorly designed mobile site Mobile optimisation is critical.


Social Media Landscape

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Facebook and YouTube continue to dominate



75% Facebook 61% YouTube 23% Google +

20% Instagram 17% Twitter 17% Snapchat

*New Zealanders aged 15+ in a month

But Facebook usage is declining among under 25s


21% decline in sharing of personal information on Facebook in 2015 Branded content and news increases while personal sharing decreases


60% of social sharing is now through ‘dark social’ Most content sharing is through private messaging that cannot be tracked by web analytics


Search22

60% of all organic clicks in Google search results go to the top 3 results


Google Adwords has updated to include extended ads and showcase shopping ads for mobile users


Longeradsgiveyouagreaterchancetoshowcaseyourbrandinsearchresults

Online Advertising

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$179.88 Million


2015 NZ Online Advertising Spend

Search maintains a 54% share of online advertising spending But mobile spending increased by 65%


Marketing Automation

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75% 31 SPITFIRE - The Digital Agency

Of email revenue is generated by triggered campaigns.

Companies that excel at lead nurturing generate 50% more sales at 33% lower cost.


Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle


Marketing Challenges and Barriers

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Only 22% of marketers are satisfied with their conversion rates



What is your biggest barrier to digital success?

68% Integration of new technologies and data

64% Outdated technologies

62% Recruitment and retention


Source: Salesforce

What tools are important for high performance?

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Source: Salesforce

83% of high performing marketers use customer data to segment or target ads


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Want to increase your sales opportunities? Let’s Talk.

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WELCOME TO SPITFIRE.

Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz

THE DIGITALLY LED AGENCY.

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A MODERNAGENCY FORA CHANGING

WORLD.

Our clients

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ACQUIRECreate reasons to

buy

GROWGrow revenue and customer loyalty

ATTRACTHumanise the

connection with your brand and product offering

TARGETPeople not places

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Our formula for success

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KEVIN LANCASHIREHead External Digital Communications, Roche Group, Switzerland

Congrats to Spitfire! It’s a pleasure to work with people who are experts in the field of creative, digital media and communications.

Colin ProebstelCLIENT SERVICE DIRECTOR AND CO-FOUNDER M 64 21 874 330 [email protected]

John MaddenCREATIVE DIRECTOR AND CO-FOUNDER M 64 21 874 333 [email protected]

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SpitfireLEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz

New Zealand Digital Marketing landscape 2016

Marketing

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