NEW YORK, NY - DIGIMARCON EAST 2017.pdf · Manipurated Daniel Lemin, Senior Strategist & Author,...

NEW YORK, NY MAY 8 – 9, 2017

MAY 8 – 9, 2017 PAGE | 1

HURRY, LIMITED SEATS REMAINING. REGISTER TODAY! DIGIMARCON.COM/EAST/REGISTER/

ABOUT DIGIMARCON EAST 2017

If you want to be successful in digital marketing, you can’t afford to miss DIGIMARCON EAST 2017!

DIGIMARCON EAST 2017 Digital Marketing Conference will be held from May 8th to 9th, 2017 at the luxurious New York Marriott Marquis in Times Square, New York, NY. DIGIMARCON EAST 2017 showcases the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving

greater consumer engagement, the DIGIMARCON EAST 2017 program has been specifically designed to help attendees develop their audience. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.

Immerse yourself in topics such as Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data and much, much more! DIGIMARCON EAST 2017 offers all of the elements you need to achieve digital marketing success! Awesome keynotes, expert panels, plus solutions providers and their tools for digital marketing – all in a dynamic, community- based setting. Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your agency / team / account to even greater success. With plenty of networking opportunities, it is the perfect place to build a professional network, find business partners, generate new ideas, and learn.

Auditorium: Marquis Ballroom at New York Marriott Marquis

New York Marriott Marquis

MAY 8 – 9, 2017 PAGE | 2


WHO ATTENDS DIGIMARCON EAST 2017

Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams, and anyone else who operates in the digital community will attend DIGIMARCON EAST 2017 to learn and leverage digital, mobile, and social media marketing.

AGENDA AT A GLANCE

Find out what’s in store at DIGIMARCON EAST 2017.

Monday, May 8th, 2017 Master Classes

9:00am Registration Desk & TECHSPO Hall Open TECHSPO Hall

10:00am – 12:00pm Master Class 1 Auditorium 12:00pm – 1:00pm Networking Luncheon TECHSPO Hall & Dining Room

1:00pm – 3:00pm Master Class 2 Auditorium

3:00pm – 3:30pm Refreshments & Networking Break TECHSPO Hall 3:30pm – 5:30pm Master Class 3 Auditorium

5:30pm – 8:30pm Welcome Dinner Reception B.B. King Blues Club & Grill

Tuesday, May 9th, 2017 General Sessions

7:00am Registration Desk Open TECHSPO Hall

7:00am – 8:00am Continental Breakfast & Networking TECHSPO Hall & Dining Room

8:30am – 10:00am General Sessions Auditorium 10:00am – 10:30am Refreshments & Networking Break TECHSPO Hall 10:30am – 12:00pm General Sessions Auditorium 12:00pm – 1:00pm Networking Luncheon TECHSPO Hall & Dining Room 1:00pm – 3:00pm General Sessions Auditorium 3:00pm – 3:30pm Refreshments & Networking Break TECHSPO Hall 3:30pm – 5:00pm General Sessions Auditorium 5:00pm – 8:00pm Farewell Cocktail Reception Diamond Horseshoe, Paramount Hotel

MAY 8 – 9, 2017 PAGE | 3


SPEAKERS

Take a look below at some of the top talent that speak at DIGIMARCON Digital Marketing Conferences!

SESSIONS

Whether you’re just getting started or you’re a digital marketing expert, DIGIMARCON EAST will give you the latest strategies and information to increase your own knowledge and grow your business through digital marketing. Stay Tuned, the speaker line-up for 2017 has not been announced, below are descriptions of some of the sessions from 2016.

How to Use Inbound Marketing to Grow Your Business Rebecca Corliss, Director of Marketing, HubSpot

Inbound marketing delivers 54% more leads than traditional marketing. There is a major shift in how buyers make purchase decisions, and it is more important than ever for marketers to adapt to this shift via inbound marketing. This session will provide actionable tips for marketers to use inbound marketing to first drive more qualified traffic to their websites and then convert more of that traffic into leads and customers.

Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition Ronell Smith, Associate, Moz

Savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage. In this presentation marketers will walk away with the following: What the most important trends are digital marketing, How these trends are likely to impact their brands in the months and years ahead, What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack.

Build a Lean Startup Digital Marketing Strategy Jena Apgar, Founder, Brand Dot Blog

Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.

MAY 8 – 9, 2017 PAGE | 4


Content Marketing 101 – How Your Business Can Stand Out in a Crowded Space Jordan Scheltgen, Managing Partner, CAVE Social

The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers. We'll look at big businesses who are failing to understand how content marketing actually turns readers into customers, and businesses who are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take.

Why Content Advertising is the Only Advertising Left Simon Kelly, CEO North America, Story Worldwide

Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.

App Analytics: The Key that Unlocks Mobile Value from Your Brand Nate Smith, Senior Product Marketing Manager, Adobe

No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customers contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent and context that only mobile app data provides.

Outsourcing to In-house Agency: Making the Switch to Meet Your Digital Marketing Demand Jenna Gehlhausen, Creative Director, TCC

Like many brands, your first experiences with digital marketing may have been with the assistance of an outside agency. Over time, however, you start to wonder if these ad campaigns could be handled in-house. This presentation is to help you decide if an in-house agency is the right path and to outline the first steps for a successful transition.

Keeping up with the Mobile-first Consumer Pete Grubb, VP, Enterprise Channels, Syniverse Enterprise Solutions

The rise of the mobile-first consumer provides a greater-than-ever opportunity for brands to build loyalty, enhance their competitive position and increase revenues through personalized mobile services delivered to the right customer, at the right time, on their path-to-action. This session will look at how brands can work to prove the value of personalized services to build trust and keep up with the requirements of today’s mobile-first consumer.

B2B Digital Marketing: A Journey That Doesn't Stop Growing Mohammed Daouk, Digital Marketing Supervisor, 3M Canada

Creating a winning user experience leveraging digital tools in the B2B Safety & Industrial world. Finding today's customers, igniting curiosity and encouraging a repeat visit. Digital and communications is continuously changing and what happened on the internet yesterday is a year old today.

MAY 8 – 9, 2017 PAGE | 5


Attract, Sell, Wow - Date Your Leads, Marry Your Customers with Lifecycle Marketing Ramon Ray, Technology Evangelist, Infusionsoft

Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. By following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results.

Manipurated Daniel Lemin, Senior Strategist & Author, Convince and Convert

Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning.

Media Brand Marketing: Building a Twin Cycle Marketing System Bruce May, President, Axix Group

Media Brand Marketing is a special approach to content marketing that intentionally builds a media like brand. This is not a separate brand from your existing company brand. It is an extension of that brand, one that builds trust and credibility for your company. Many content marketing practices emulate this approach but the real benefits of building a media brand come when you follow the best practices in the media industry and build a true, media brand for your business.

Why 360° VR Video is the Future of Social Media Marketing Brian Cristiano, Chief Executive Officer, BOLD Worldwide

If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video. This presentation will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction. While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Sharpening Your Digital Marketing Focus: Trends. Integration. Execution. Laurel Mintz, Chief Executive Officer, Elevate My Brand

Laurel Mintz will discuss the importance of taking the steps to move your marketing strategy forward with a holistic approach. Touch points will include the importance of keeping up with trends without getting lost in them (i.e. social media), integrating new and innovative marketing tools to reach customers via apps, geo-targeting and the importance of execution on these tactics to ultimately result in repeat business and loyal consumers.

Data Science in Digital Marketing Forest Cassidy, Chief Executive Officer, LeadFerret

There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. These hybrid data scientists / data driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster.

MAY 8 – 9, 2017 PAGE | 6


MASTER CLASSES

DIGIMARCON EAST 2017 is offering three limited-attendance Master Classes on Monday, May 8th at different times allowing attendees to attend them all. Master Classes are 2 hours duration with Networking time before and after and are only available to conference attendees. All Master Classes are included in the VIP and All Access Pass. For Main Conference Pass holders Master Class fees are $195 (USD) each.

Master Classes provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive master classes with skills to improve your online business results.

Stay Tuned! The Master Classes for DIGIMARCON EAST 2017 has not been announced. Take a look below at some of the Master Classes and Facilitators from DIGIMARCON Conferences in 2016!

Search Marketing Master Class Master Class Facilitator: Kevin Lee, Executive Chairman, Didit Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers

should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.

Content Marketing Master Class Master Class Facilitator: Ronell Smith, Associate, Moz How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The

content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority. In this master class marketers will walk away knowing; Why content loyalty is important and how it helps all areas of the business, What types of content inspires loyalty and How to create content that moves the needle for their brand.

Social Media Marketing Master Class Master Class Facilitator: Andrew Jenkins, Principal, Volterra Consulting Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social

media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.

MAY 8 – 9, 2017 PAGE | 7


NETWORKING

Whether it’s engaging with fellow marketers over a cocktail (or a few!) at our Dinner Receptions, or picking the brains of some of the industry’s brightest thought leaders during our Networking Luncheons, DIGIMARCON EAST 2017 provides ample opportunities throughout our events to grow relationships and build opportunities.

Here is a breakdown of what you can expect to experience at DIGIMARCON EAST 2017:

Welcome Dinner Reception May 8: 5:30pm – 8:30pm, B.B. King Blues Club & Grill (237 W 42nd St) VIP & All Access Pass Holders only

The Welcome Dinner Reception sets the tone for the conference. To top off a fantastic day of learning and networking, kick back and relax at the iconic B.B. King Blues Club & Grill located at 42nd Street, Times Square. Share takeaways and stories with industry colleagues, speakers and the DIGIMARCON team over a glass or two. The Welcome Dinner Reception is the perfect place to mingle with your fellow digital marketing peers, industry thought-leaders and the DIGIMARCON crew before the event revs into high gear on Tuesday.

Continental Breakfast, AM/PM Refreshment Breaks & Luncheons May 8 – 9: TECHSPO Hall, New York Marriott Marquis (1535 Broadway)

Structured networking before and after general sessions and master classes, including Continental Breakfast, AM/PM Refreshment Breaks and Luncheons. You’re provided scheduled daytime opportunities to get to know the people you connect with via social networks—up close and personal.

No need to skip presentations to network; we built these breaks into the schedule.

TECHSPO New York May 8 – 9: TECHSPO Hall, New York Marriott Marquis (1535 Broadway)

Come checkout the TECHSPO New York Exhibits in the break areas with ample opportunity to mingle and network with other attendees.

TECHSPO New York Exhibits showcase the next generation of technology & innovation; Contextual Tech, Augmented Reality, Virtual Reality, Internet of Things, Wearables, Mobile, Internet & Emerging Technology.

Farewell Cocktail Reception

May 9: 5:00pm – 8:00pm, Diamond Horseshoe – Paramount Hotel (235 W 46th St) Before heading back to the office to implement all of the great new strategies and tactics you’ve learned, to top off a fantastic summit of learning and networking, kick back and relax at the Diamond Horseshoe club in the basement of the Paramount Hotel, a prime midtown destination, nestled in the heart of Manhattan in the bustling Theatre District. After an intense couple of days of learning and networking, what better way is there to wind down?

MAY 8 – 9, 2017 PAGE | 8


HIGHLIGHTS TESTIMONIALS

TOP 10 REASONS TO ATTEND

1. Find inspiration and fresh ideas We’re bringing luminary speakers from marketing and beyond to inspire you and help you infuse new ideas into your business.

2. Learn from the experts DIGIMARCON EAST 2017 sessions are taught by some of the most innovative marketers from top companies around the world. This is your opportunity to learn from their years of real-world experience.

3. Put yourself ahead of the pack Time invested at DIGIMARCON EAST 2017 will pay dividends to you today as you gain valuable knowledge and skills. Our program focuses on emerging trends and solutions to give you the advantage. Put your business on the cutting-edge.

4. Network with other bright minds Discuss the latest industry trends with speakers and digital marketing experts.

Talk with your peers to learn how they get the most from their marketing programs. At DIGIMARCON EAST 2017, there are plenty of opportunities to make connections at impromptu meetings, brainstorming sessions, and daily social events.

5. World-class content governed by issues, not sponsors Our sponsors don’t control the flow of information at conference sessions; the agenda is set by our independent editorial board and driven by

continuous dialogue with the digital marketing community – people like you and your peers.

6. Great advice, incredible value-for-money To hire a consultant to get the same insight you’d find at DIGIMARCON EAST 2017 would cost you tens of thousands of dollars; the conference fee is a snip in comparison.

7. Continual learning is the best way to advance your career Do you want to lead change or be led by it? Staying on the cutting-edge means better opportunities for career advancement and personal fulfillment. But it also requires learning about new opportunities and challenges. DIGIMARCON EAST 2017 offers that.

8. Conference held in the best place We know spending time out of the office is a big deal, which is why we chose the best location for our event – a place that mixes business with pleasure.

9. Enjoy evening entertainment Once you've soaked in all you can from the keynotes and breakouts, the day will be far from over. Use the evenings to

meet other marketers.

10. Unwind and relax The Conference agenda allows for flexible free-time to relax.

Video: DIGIMARCON EAST Highlights Video: DIGIMARCON EAST Testimonials

MAY 8 – 9, 2017 PAGE | 9


CONFERENCE PASSES

DIGIMARCON EAST 2017 conference passes;

VIP Pass

VIP Pass is a 2-day pass that includes: • May 8, 2017: VIP Priority Registration Check-in • May 8, 2017: TECHSPO Hall (Unlimited Access) • May 8, 2017: All Master Classes (VIP Reserved Seating) • May 8, 2017: Welcome Dinner Reception • May 9, 2017: TECHSPO Hall (Unlimited Access) • May 9, 2017: All General Sessions (VIP Reserved Seating) • May 9, 2017: Farewell Cocktail Reception • Video on Demand: Online access to video presentations of all conference sessions

All Access Pass

All Access Pass is a 2-day pass that includes: • May 8, 2017: TECHSPO Hall (Unlimited Access) • May 8, 2017: All Master Classes • May 8, 2017: Welcome Dinner Reception • May 9, 2017: TECHSPO Hall (Unlimited Access) • May 9, 2017: All General Sessions • May 9, 2017: Farewell Cocktail Reception • Video on Demand: Online access to video presentations of all conference sessions

Main Conference Pass

Main Conference Pass is a 1-day pass that includes: • May 9, 2017: TECHSPO Hall (Unlimited Access) • May 9, 2017: All General Sessions • May 9, 2017: Farewell Cocktail Reception

The Main Conference Pass does NOT include: • May 8, 2017: TECHSPO Hall (Unlimited Access) • May 8, 2017: All Master Classes • May 8, 2017: Welcome Dinner Reception • Video on Demand: Online access to video presentations of all conference sessions

Virtual Pass

• Video on Demand: Video presentations of all conference sessions taking place on May 9, 2017

Please note that the virtual pass is not being live streamed. The keynote presentation videos, audio and slide capture for the sessions will be available approximately two weeks following the event.

The virtual pass does not include master classes.

MAY 8 – 9, 2017 PAGE | 10


PASS RATES All rates in United States Dollars (USD)

DATES OF PURCHASE: VIP ALL ACCESS

MAIN CONFERENCE VIRTUAL

Super Saver (September 1st, 2016 to February 28th, 2017)

995 895 595 295

Early Bird (March 1st, 2017 to April 30th, 2017)

1,095 995 645 295

Regular (May 1st, 2017 to Onsite) 1,195 1,095 695 295

PASS BENEFITS See what you can access in the table below.

ACCESS TO: VIP ALL ACCESS

MAIN CONFERENCE VIRTUAL

Conference Period 2 Days 2 Days 1 Day

All General Sessions

All Master Classes

TECHSPO Hall (Unlimited Access)

Both Days

Both Days

Tues Only

Continental Breakfast

Tues Only

Tues Only

Tues Only

Refreshment Breaks

Both Days

Both Days

Tues Only

Networking Luncheons

Both Days

Both Days

Tues Only

Welcome Dinner Reception

Farewell Cocktail Reception

Conference Bag

VIP Experience (VIP Status, VIP Priority Registration Check-in, VIP Reserved Searing)

Video on Demand GROUP DISCOUNTS

Want to send several people from your team to DIGIMARCON EAST 2017? We offer group discounts. Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

MAY 8 – 9, 2017 PAGE | 11


HOTEL

Take advantage of significantly discounted group block rates at the New York Marriott Marquis, the venue for DIGIMARCON EAST 2017.

New York Marriott Marquis 1535 Broadway, New York, NY 10036 *Limited Availability Hotel Info: http://digimarcon.com/east/new-york-marriott-marquis/

Discount Room Rates

ROOM SINGLE RATE

DOUBLE RATE

TRIPLE RATE

QUAD RATE

Marquis Deluxe Room 359 359 359 359

The tax rate is 8.875% New York State tax, 5.875% New York City Tax and Occupancy Tax / Javits Center fee of $2.00 per occupied room and $1.50 charged to support the expansion of the Javits Center per room per night. The discount TECHSPO New York 2017 attendee room rates are available for stays between May 7th and 9th, 2017 (3 nights). The group room rates will also apply three (3) days prior and three (3) days after the conference dates, based upon availability of rooms, at the time of the request.

Booking Instructions: To book a room at New York Marriott Marquis call 1-800-228-9290, ask for reservations, give group name ‘DIGIMARCON EAST 2017’ and arrival date and book.

MAY 8 – 9, 2017 PAGE | 12


GET INSPIRED

Keynotes Get inspired by the headlining speakers of DIGIMARCON EAST 2017. These remarkable individuals will motivate, enlighten, and move you.

Bold Talks Discover bold and powerful talks from a diverse group of exciting and influential people. These riveting presentations will educate, challenge, and impress you in less than 20 minutes.

Big Ideas Explore big ideas presented directly from the innovators and thought leaders of the changing business world. These thought-provoking presentations are designed to help you transform your organization, your business, and yourself.

LEARN FROM THE EXPERTS

Digital Marketing Experts Led by digital marketing and sales professionals, these sessions will teach you the principles and skills of digital marketing - from basic to advanced - to improve and transform your business utilizing the latest digital marketing techniques.

Digital Marketing Stories Hear success stories from businesses who have successfully implemented digital marketing techniques and solutions. These case studies will profile a number of companies and industries who’ve leveraged digital marketing to drive remarkable success.

Hurry, Limited Seats Remaining. Register Today! http://digimarcon.com/east/register/

NEW YORK, NY - DIGIMARCON EAST 2017.pdf · Manipurated Daniel Lemin, Senior Strategist & Author,...

Documents

Transcript of NEW YORK, NY - DIGIMARCON EAST 2017.pdf · Manipurated Daniel Lemin, Senior Strategist & Author,...