New York Bee Sanctuary Brand Identity Design

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New York Bee Sanctuary Brand Identity Design by Foossa

Transcript of New York Bee Sanctuary Brand Identity Design

  • 1. New York Bee Sanctuary Brand Identity Design 5 September 2013 hello@foossa.com Copyright 2013 Foossa LLC

2. 2 Design Questions hello@foossa.com Copyright 2013 Foossa LLC How might we create a fluid visual identity that reflects the dynamic role bees play in the ecosystem? How do we make the New York Bee Sanctuary standout among other ecological and bee-related projects? How might we convey the concepts of bee and sanctuary visually, without resorting to the usual clichs, and to appeal to a design-minded audience of potential supporters? 3. 3 New York Bee Sanctuary Design Research ls@foossa.com Copyright 2013 Foossa LLC hello@foossa.com Copyright 2013 Foossa LLC 4. 4 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC 5. 5 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC 6. hello@foossa.com Copyright 2013 Foossa LLC 7. 7 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC 8. 8 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC 9. 9 Research: Inspiration hello@foossa.com Copyright 2013 Foossa LLC 10. 10 Research: Dynamic Logos hello@foossa.com Copyright 2013 Foossa LLC 11. 11 Research: Dynamic Logos hello@foossa.com Copyright 2013 Foossa LLC 12. 12 New York Bee Sanctuary Brand Identity Design ls@foossa.com Copyright 2013 Foossa LLC hello@foossa.com Copyright 2013 Foossa LLC 13. 13 A dynamic brand identity hello@foossa.com Copyright 2013 Foossa LLC 14. 14 hello@foossa.com Copyright 2013 Foossa LLC Primary logo 15. 15 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY Logo variations 16. 16 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY PHOENIX BEE SANCTUARY BOSTON BEE SANCTUARY A system for future growth 17. 17 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY C:0% M: 10% Y:95% K:0% R:255 G:221 B:23 #FFDD17 C:0% M:10% Y:95% K:0% R:241 G:101 B:33 #F16521 C:90% M:30% Y:95% K:30% R:0 G:103 B:56 #006738 C:50% M:70% Y:80% K:70% R:59 G:35 B:20 #3B2314 Color palette 18. 18 hello@foossa.com Copyright 2013 Foossa LLC * Freeware * Available as a webfont * Contemporary sans serif, simple and clean across print and online applications * Geometric, but humanistic http://www.google.com/fonts/specimen/Quicksand http://www.fontsquirrel.com/fonts/quicksand Typography: Quicksand 19. 19 hello@foossa.com Copyright 2013 Foossa LLCNEW YORK BEESANCTUARY Business card 20. 20 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY Bumper sticker 21. 21 hello@foossa.com Copyright 2013 Foossa LLC T-shirt 22. 22 hello@foossa.com Copyright 2013 Foossa LLC Illustrative Website