2000 CFKR Marketing Plan Results

By: Tomera Bohnert, EWOW Brand Manager 10 January 2002

Phase Task Action Result

1 - Jan 2000 Redesign 30 year old EWOW

Created new product with updated illustrations and decreased printing cost from .32 to .19 USD

In-house and cost effective design offered substantial decrease in product printing from .32 to .19 USD

2 - Mar 2000 Create e-commerce Created a digital shopping experience with full product images and descriptions.

New customer acquisition resulted in double previous list and now reaching international customers. Our first his year was Banbury, UK.

3 - May 2000 Create digital .pdf product catalogues

Created a downloadable version of the product catalog cutting annual print spend by $500

By creating a digital catalog that can be instantly downloaded by the customer 24hrs a day, annual $500 print cost was eliminated.

4 - Jun 2000 Direct marketing and international sales expansion

Created an email marketing newsletter and direct sales highlighting new EWOW

This process resulted in 100 new annual customers, to total 300; doubled the steady 150 customers for over 10 years.

2017 Musicians Total Wellbeing Offer Campaignwww.musicianswellbeing.com / www.teerexbeats.com

Marketing Mix:1. Demographics – created 3 personas ranging in age and musical profession2. Geographic – started campaign in the US3. Product – 3 part health and wellbeing therapy plan for musicians and artist creative block

Phase Task Action Result

1 - Jan 2016Term: 3 months

Brand exposure; build web visits and social media views

1. Created several landing pages2. Posted on all social media

platforms with daily engagement

3. Direct email marketing to buyer persona demographics with free offer

Earned 1,000 visits and newsletter signups for weekly musician’s health and wellbeing tips

2 - Apr 2016Term: 1 month

Create AdWords Campaign

Google AdWords PPC/PPIInvested $1000

Generated 150 viable leads that converted to 100 clients @ $200 ROAS = $19,000