New way of link building (seo) 2013

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Prevent your website for future search updates. Build a strong brand online while link building and attract tons of diversified traffic.

Transcript of New way of link building (seo) 2013

  • 1. Link Building, The Web Promotion way. Prevent your website from search updatesNew way of link building Co-citation & On-Page OccurrenceHarekrishna Patel3-Mar-13 1 SEO & Usability Consultant, Xtreme UX

2. Topics covered. Are links still important? What Google says about links & anchor text? Why anchor text is important? Organic vs. inorganic links What factors Google measures while evaluating external links Why Google penalize the links (Penguin)? Avoiding the Google Penalties (Penguin & Future Updates) How to build web promotion profiles Anchor text style that penalize the by Google Varying your anchor text and avoiding these penalties Usage of varying anchor texts in percentage What is co-citation? Co-citation & links Three possible associations of co-citations Co-citation & On-Page Occurrence Word Relationships and Document RankingsHarekrishna Patel3-Mar-13 2 SEO & Usability Consultant, Xtreme UX 3. Are links still important?Links are the backbone of the internet from a users and a search engines perspective, but remember this: "Links are only one of the weighing factors" that Google uses when determining your websites relevance and/or importance.Google uses links to improve search results,Visit the linkhttp://infolab.stanford.edu/~backrub/google.html Section 2.Harekrishna Patel3-Mar-13 3 SEO & Usability Consultant, Xtreme UX 4. Key Takeaways from http://infolab.stanford.edu/~backrub/google.htmlPageRankThe Google search engine has two important features that help it produce high precision results. First, it makes use of the link structure of the Web to calculate a quality ranking for each web page. This ranking is called PageRank. Google utilizes link to improve search results. PageRank is an excellent way to prioritize the results of web keywordsearches. The citation (link) graph of the web is an important resource that haslargely gone unused in existing web search engines. Harekrishna Patel3-Mar-134SEO & Usability Consultant, Xtreme UX 5. Key Takeawaysfrom http://infolab.stanford.edu/~backrub/google.htmlAnchor text advantage to Google The text of links is treated in a special way in our search engine. Mostsearch engines associate the text of a link with the page that the link is on.In addition, we associate it with the page the link points to. First advantage, anchors often provide more accurate descriptions of webpages than the pages themselves. Second advantage, anchors may exist for documents which cannot beindexed by a text-based search engine, such as images, programs, anddatabases. Harekrishna Patel3-Mar-13 5SEO & Usability Consultant, Xtreme UX 6. Why Anchor Texts is important?Anchor text to the page it refers to was implemented in the World Wide Web Worm, especially because it helps search non-text information, and expands the search coverage.Google uses anchor propagation mostly because anchor text can help provide better quality results. Harekrishna Patel3-Mar-13 6SEO & Usability Consultant, Xtreme UX 7. When it comes to links Google measures a line offactors such as Strength of the linking page Anchor text Relevance of the content where the link is placed Placement on the page etc, etc Link from a strong and authorities site Related to the topic where you want a position in content that is relevantto your content is the best. Harekrishna Patel3-Mar-13 7SEO & Usability Consultant, Xtreme UX 8. Organic Links Vs. Inorganic LinksTakeaways Harekrishna Patel3-Mar-138SEO & Usability Consultant, Xtreme UX 9. Cont Relevance Is this link coming from a relevant source that further supportsthe relevance of my content? Authority & Influence Was the source of this link written by an authoritative,influential person or business? Diversity By adding this link to my web presence am I diversifying and addingvalue to my digital footprint?If you are able to answer yes to these three questions then you likely have anorganic backlink that is going to positively impact your organic search visibility.If you cannot answer yes to these three questions you have an inorganicbacklink that will have no impact on organic search results and may evenpenalize your web presence at some point in the future.Ref. Gshiftlabs.com Harekrishna Patel3-Mar-139SEO & Usability Consultant, Xtreme UX 10. What factors Google measures while evaluating external links Placement on the page etc, etcRelevance of theLink from a strong content where theand authorities site link is placed Anchor text Related to the topic Strength of the Website / landingCitations - different linking page pagedomainsHarekrishna Patel3-Mar-1310 SEO & Usability Consultant, Xtreme UX 11. Why Google penalize the links (Penguin)?Google had started penalizing those sites whom had been stuffing keywordsinto all of their anchor text as well poor links qualities point to your siteand landing pages.After the Penguin update some of us started to notice things (allot of things) like: Some websites were completely gone from the SERPs Some sites partially disappeared Some sites no longer ranked for certain terms, but still ranked for others! Harekrishna Patel3-Mar-1311SEO & Usability Consultant, Xtreme UX 12. Avoiding the Google Penalties (Penguin & FutureUpdates)Step 1: Dont think link building, but build a web promotion profiles.Step 2: Dont write cheap articles stuffed with keywords and Links. Develop a meaningful content that users love to share.Step 3: Dont use same anchor texts. But use different anchor texts. Harekrishna Patel3-Mar-1312SEO & Usability Consultant, Xtreme UX 13. Step 1: Build web promotion profilesThink how you are promoting a brand, services and products off-line Events Jobs ClassifiedsBlogs/ Web 2.0 Niche sitesdirectoriesForums/discussi Articles on boards website/landingnews Social mediapage Harekrishna Patel3-Mar-1313SEO & Usability Consultant, Xtreme UX 14. Step 2: Develop a meaningful content Focus on Users Interest that adds values in users and love to share PromotionaloffersPress Articles releases/news ImagesInfographicsBrand Videos ProductsNews lettersServices Harekrishna Patel3-Mar-13 14SEO & Usability Consultant, Xtreme UX 15. Step 3: Anchor Texts Style Varying your anchor text and avoiding these penaltiesAnchor text style that penalize by GoogleGoogle had started penalizing those sites whom had been stuffing keywords into all of their anchor text. Like, Key phrase Key phraseKey phraseKey phrasewebsite/landing Key phraseKey phrase page Harekrishna Patel3-Mar-1315SEO & Usability Consultant, Xtreme UX 16. Varying your anchor text and avoiding these penalties Examples of recommended anchor texts Website nameDescriptive lineURL brand name Normal Phrases Synonyms e.g. Click here website/landingKey phraselong tail keywordspage Harekrishna Patel3-Mar-13 16SEO & Usability Consultant, Xtreme UX 17. Usage of varying anchor texts in percentage out of100% for a single key phrase and a page you are optimizing.KeywordsSynonyms(20%)Normal phrases (30%) Descriptive texts (10%) e.g. Click HereAnchor Key phrases Brand name &Text youyou are website (30%)are targeting targeting(10%)Harekrishna Patel3-Mar-13 17 SEO & Usability Consultant, Xtreme UX 18. Co-citationWhat are co-citations?Bibliographic Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they dont directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is. Harekrishna Patel3-Mar-13 18SEO & Usability Consultant, Xtreme UX 19. Co-citation & Linksif you cant / dont get a link, at least get a citation. Meaning get someone(else), preferably someone important (high PageRank, in your keywordcommunity) to talk about your brand and your keywords (together).With fewer words the co citation is a habit of using of terms and phrases (keywords) along with a brand or a link while you are backlinking or doing inbound link campaigns for your site. Simple - the co-citations are mentions of your business name or brand and the products that you offer to the audience and clients. Harekrishna Patel3-Mar-1319SEO & Usability Consultant, Xtreme UX 20. Three possible associations of co-citations 1Keyword + Brand2 3 Brand + WebsiteBrand + URL Harekrishna Patel3-Mar-1320SEO & Usability Consultant, Xtreme UX 21. Examples1. Keyword + brandItalian Dining Tables + Amazon2. Brand + WebsiteAmazon Book Store + www.amazon.com3. Brand + URLAmazon Book Store + www.amazon.com/italian-dining-tables.htmlUse any of these types of associations (keyword & brand or keyword & website or keyword & URL) and they may accompany a good content text placed on high authority web sites on the way of high SEPRs positions. Mentioning your company brand, website URL with the key phrase of your products and services on other relevant web pages will keep you among the top businesses in your industry.Ref. webski.com.auHarekrishna Patel3-Mar-13 21 SEO & Usability Consultant, Xtreme UX 22. Co-citation & On-Page OccurrenceRanking WebPages based upon relationships between words (Googles Co- Occurrence Patent)Ref. http://patft.uspto.gov/netacgi/nph- Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPT O%2Fsrchnum.htm&r=1&f=G&l=50&s1=8,321,409.PN.&OS=PN/8,321,409 &RS=PN/8,321,409http://www.seobythesea.com/2012/11/ranking-webpages-relationships-co- occurrence-patent/ Harekrishna Patel3-Mar-1322SEO & Usability Consultant, Xtreme UX 23. Word Relationships and Document Rankings Google may looks at the strength of the relationships of search terms withother important and related terms on the same pages. It creates scores for the documents based on the locations of