New Venture concept | Crowdsourced typeface creation
1
A CROWDSOURCING PLATFORM TO CREATE TYPEFACES COLLABORATIVELY MARKET DEMAND WAZE AIRBNB & UBER GROWTH 3D PRINTING PROSUMERS click ROUGH IDEA The user (U1) uploads a draft/lettering/ photo illustrating his idea FORMING A TEAM Users that felt interested would reach out and U1 would select the team WORKING ON IT Each one would bring their skills, effort and knowledge to create the typeface INITIAL RESULT The initial version is shared with the online community and the community gives feedback SHARING KNOWLEDGE The teams would be encourage to share their process and discoveries on every level From how to create kerning groups to how to split profits ONLINE COMMUNITY They are the engine and focus of the platform - The goal is to create an engaged and strong community BETA VERSION THE TESTER THE SPECIALIST After the community considers it ready, the typeface starts to be analyzed by specialists (hired by the Indie Ampersand team) and by testers (selected by the team making the typeface) In this fase, details and technical issues are tackled Also, members of the general community gain a chance to engage even more with the product by becoming “testers”- By testing it in real-life examples and sending feedback, they would receive discounts and gifts T FINAL PRODUCT The teams are encourage not to just sell/share their typefaces in itself, but also raw files, posters and specimens BETA VERSION WHAT HAPPENS NOWADAYS IDEA & PRODUCTION INITIAL FEEDBACK DETAILED FEEDBACK FINAL PRODUCT gathers all knowledge, decision-making and resources employees learn from type designer may or may not be a client in this phase no option to give feedback type designer type designer + employees type designer + client end user Platforms relying on crowdsourcing and collaboration have been showing incredible results. Besides that, consumers are willing to be part of the making process. And still, the typeface-making industry is based on a top-down, centralized system, where few concentrate resources and knowledge. The problem with this is that tons of ideas in the every day graphic designers’ heads are discarded or forgotten because they don‘t have the time, knowledge and/or resources to develop those ideas. Furthermore, the final user doesn’t have a say in the development of the typefaces he buys. We believe that using the abundant information found on the internet and bringing type designers and enthusiasts together we can solve this problem and close the gap between idea and development. Here’s our solution PRODUCTION FEEDBACK FINAL PRODUCT focus on product performance and system focus on where to sell (not how nor what else) Market demand dictates production; Overall focus on product system, performance and inside process Website Look & Feel Once you select a project you want to be part of, your information (portfolio, school...) is sent to the user with the idea, and he will evaluate it Evaluating production files (but not only) & how it works what we believe in about login/sign up INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP Buying fonts & how it works what we believe in about login/sign up INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP BUY TYPEFACE & TYPE SPECIMEN RAW FILE Community feedback & how it works what we believe in about login/sign up INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP ABCDEFGHIJ KLMNOPQRS TUVWXYZ & how it works what we believe in about login/sign up INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP ABCDEFGHIJ KLMNOPQRS TUVWXYZ We want to descentralize typeface production by facilitating the interaction between designers. Giving them access to knowledge and tools that will help them make their ideas come to life. We want to build a community where knowledge and access is shared, so the whole community moves and evolves as a whole. We encourage teams to research and we bring specialists to guide them. Common users and specialists would be able to upload classes and tutorials. The entire process is meant to be open and transparent. JEAN WOJCIECHOWSKI DESIGNING NEW VENTURES PARSONS | FALL 2014 WHAT WE WANT TO HAPPEN
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Transcript of New Venture concept | Crowdsourced typeface creation
A CROWDSOURCING PLATFORM TOCREATE TYPEFACES COLLABORATIVELY
MARKET DEMAND
WAZE
AIRBNB& UBER
GROWTH
3D PRINTING
PROSUMERS
click ROUGH IDEAThe user (U1) uploads a draft/lettering/ photo illustrating his idea
FORMING A TEAMUsers that felt interested would reach out and U1 would select the team
WORKING ON ITEach one would bring their skills, effort and knowledge to create the typeface
INITIAL RESULTThe initial version is shared with the online community and the community gives feedback
SHARING KNOWLEDGEThe teams would be encourage to share their process and discoveries on every level
From how to create kerning groups to how to split profits
ONLINE COMMUNITYThey are the engine and focus of the platform - The goal is to create an engaged and strong community
BETA VERSION
THE TESTER
THE SPECIALIST
After the community considers it ready, the typeface starts to be analyzed by specialists (hired by the Indie Ampersand team) and by testers (selected by the team making the typeface)
In this fase, details and technical issues are tackled
Also, members of the general community gain a chance to engage even more with the product by becoming “testers”- By testing it in real-life examples and sending feedback, they would receive discounts and gifts T
FINAL PRODUCTThe teams are encourage not to just sell/share their typefaces in itself, but also raw files, posters and specimens
BETA VERSION
WHAT HAPPENS NOWADAYS
IDEA & PRODUCTION INITIAL FEEDBACK DETAILED FEEDBACK FINAL PRODUCT
gathers all knowledge,
decision-making and resources
employees learn from
type designer
may or may not be a client in
this phase
no option to give feedback
type designer
type designer + employees
type designer + client
end user
Platforms relying on crowdsourcing and collaboration have been showing incredible results. Besides that, consumers are willing to be part of the making process. And still, the typeface-making industry is based on a top-down, centralized system, where few concentrate resources and knowledge.
The problem with this is that tons of ideas in the every day graphic designers’ heads are discarded or forgotten because they don‘t have the time, knowledge and/or resources to develop those ideas. Furthermore, the final user doesn’t have a say in the development of the typefaces he buys.
We believe that using the abundant information found on the internet and bringing type designers and enthusiasts together we can solve this problem and close the gap between idea and development.
Here’s our solution
PRODUCTION
FEEDBACK
FINALPRODUCT
focus on product performance and system
focus on where to sell(not how nor what else)
Market demand dictates production;Overall focus on product system, performance and inside process
Website Look & Feel
Once you select a project you want to be part of, your information (portfolio, school...) is sent to the user with the idea, and he will evaluate it
Evaluating production files (but not only)
& how it works what we believe in about login/sign up
INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
Buying fonts
& how it works what we believe in about login/sign up
INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
BUY TYPEFACE
&
TYPE SPECIMEN
RAW FILE
Community feedback
& how it works what we believe in about login/sign up
INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
ABCDEFGHI JKLMNOPQRSTUVWXYZ
& how it works what we believe in about login/sign up
INITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
ABCDEFGHI JKLMNOPQRSTUVWXYZ
We want to descentralize typeface production by facilitating the interaction between designers. Giving them access to knowledge and tools that will help them make their ideas come to life.
We want to build a community where knowledge and access is shared, so the whole community moves and evolves as a whole.
We encourage teams to research and we bring specialists to guide them.
Common users and specialists would be able to upload classes and tutorials.
The entire process is meant to be open and transparent.
JEAN WOJCIECHOWSKI
DESIGNING NEW VENTURES
PARSONS | FALL 2014
WHAT WEWANT TOHAPPEN
