STAFF TRAINING SESSION

PREPARED BY:HADIA MANZAR – ASSISTANT MANAGER HR

CONCEPT:

To help the staff understand the importance of their role in the growth of Liberty Books and train them how to act in different situations.

MECHANISM:• Introduction (staff & company).

• Distribution of “Handout”.

• Business Triangle.

• Discussion on each point followed by Question/Answer Session.

• Discussion of each point.

• Special lecture from Guest - to share their experiences.

• Closing note.

SALESMAN

“A Salesman is person who generate sale through his efforts, product knowledge

and courteous customers service. He also has the quality of retaining

customers. “

QUALITIES & RESPONSIBILITIES OF SALESMAN

1. Punctual2. Appearance/ Personality3. Confident 4. Active participant 5. Team player6. Understanding 7. Proactive 8. Keen learner/ product knowledge9. Courteous customer services10. Communication skills11. Good Sales tactics

CUSTOMER

A Customer is person who wish to purchase product(s) against cash/credit. They can be individuals, families, groups or representatives etc. They can have different faces, races, sizes or outfits but they are our customers and should be treated with honor and equality.

TYPES OF CUSTOMERS

1. Loyal Customers2. Discount Customers3. Impulse Customers4. Need-Based

Customers5. Wandering Customers

SHOP/ OUTLET

A Shop/ outlet is a place where consumers visit to fulfill their need by selecting and

purchasing products on cash/credit transactions.

OUTLET RULES & REGULATIONS

Liberty Books Pvt. Ltd has 10 different outlets located in different areas of Karachi. Following are some important points that are to be strictly followed by each outlet:

•Operating hours •Hygienic, Neat & Clean•Healthy & Professional atmosphere•Availability of staff •Courteous Staff with Complete Product Knowledge•Eye Catching Displays•Team Work•Promotional material & decorations•Smooth Departure (at Cash Counter)

“If you work just for money, you’ll never make it, but if

you love what you’re doing and you always put the

customer first, success will be yours”

~ Ray Kroc’