Kris Nolt & Kyle Heiden

Mobile Technology

April 2010

What Is Mobile Technology in the Sport Industry?

Any way a mobile device (mobile phone, palm pilot, iTouch) is utilized for obtaining sport media information.

Examples: Mobile Web

E-MailiPhone ApplicationsVerizon V Cast

Text Messaging

History of Mobile Web

1998 Analog Cell Phone Data 1999 Wi-Fi 2001 3G Network 2009 4G Network

Mobile Web Overview and Uses

Accessing web pages with a mobile device through wireless data exchanges

Basis for all “data” applications on mobile phones

Uses in Sport Field: Allows application to work, Check and Edit Web Pages

StrengthsView web pages on the moveAllows applications to work

WeaknessesWeak signal areas

OpportunitiesIncreasing Internet Speed

ThreatsObtaining a Virus through

data transfers

Mobile E-Mail Overview and Uses

StrengthsAllows professionals to be flexible while maintaining effective communication

WeaknessesSpeed depends on the service

area

OpportunitiesImprove speed and features

ThreatsViruses attached to emails

Viewing and sending E-mails through data transfers on the move.

Allows professionals to work outside the office

Uses in Sport Field: Flexible, convenient way to communicate in and out of the organization, alert fans through e-newsletters.

Iphone Apps Overview and UsesStrengths

Condensed informationSimultaneous application

WeaknessesWeak signals cause loss of

data

OpportunitiesImproved video quality and

internet quality

ThreatsVERY EXPENSIVE

Interactive modules available on Apple’s iPhone

Allows fans to obtain information, entertain themselves in a user friendly format

Uses in Sport Field: Display scores, news, statistics, transactions, videos and provide users with entertaining games in a portable device.

Verizon V Cast Overview and UsesStrengths

Exciting, interactive toolSatisfies many needs

WeaknessBuffering

OpportunitiesFuture contracts with other

leagues

ThreatsOther phone companies

develop similar technology

Multimedia program available on Verizon phones. Includes live TV, VOD, Highlights, etc.

Allows fans to do everything they could access on a laptop

Uses in Sport Field: Important tool that allows users to obtain many different forms of media information

Text Messaging Overview and Uses

StrengthsUsed by many peopleRelatively inexpensive

WeaknessMessages get lost in network

clutter

OpportunitiesSomewhat limited

ThreatsViruses

An SMS message containing text information sent to mobile phones

Provides information in clear concise form

Uses in Sport Field: Allows professionals to communicate quickly and efficiently, keeps fans alert on breaking news regarding their favorite teams