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New Technologies for Next Gen Mobile Devices

May 2014

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Smartphone: our most personal device

~106 Avg. number of daily app launches by US Android users

~75% 18-24 year olds reach for it immediately after waking up

~94% Use their device to look for local

information

~79% Watch video on

their device

Sources: comScore custom research avg. over Q3’13, IDC Mar ’13, Google May ’13

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DRIVING THE MOBILE EXPERIENCE, EVERYWHERE

Pushing wireless boundaries

Creating a digital 6th sense

Enabling devices you love

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Redefining Computing

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Continued smartphone momentum ~20% CAGR for smartphone unit shipments expected between 2012-2017

Source: Gartner, Sept ‘13

~7B Cumulative smartphone unit shipments forecast between 2013-2017

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Smartphone 2.0: From specs to experience-based design

1.0 2.0

Specs Experiences

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Enabling a superior travel experience

3G 4G LTE Wi-Fi

Seamless voice and

data connectivity

across the globe

Speech processing DSP

Crystal clear calls with

colleagues and family

Navigation

Finding your way and

exploring new

locations Advanced power management

Staying available and

connected all day long

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Enabling a superior gaming experience

General purpose (CPU) Advanced graphics

High quality graphics

and realistic physics

Video Display

HD gaming on

device screen or

external display

Advanced audio Surround sound DSP

Immersive surround

audio using headphones

or speakers

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Enabling a superior photography experience

Sensor

Context-based camera

app preload

Image signal processor (ISP) Sensor

High resolution camera

capabilities and image

stabilization

General purpose (CPU) Advanced compute DSP Image signal processor (ISP) Video

Computational camera

and advanced photo

editing

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Driving 4K video with mobile

*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015

SD Full HD 4K UHD

Enabling a superior video experience

Expanded color gamut

for accurate colors

Four times more detail

than Full HD 1080p

Crisp text and

graphics Phone, tablet and TV

share content

11 Copyright © 2013 Qualcomm Incorporated. All Rights Reserved.

The mobile design challenge

• High resolution screens

• Fast, responsive devices

• Fast, always-on connectivity

• Rich multimedia experience

• Sleek, ultra-light

• Long battery life

• Thermal efficiency

Rich, connected experiences Without compromising

mobility

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Looking beyond the CPU

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What % of a mobile SoC is CPU?

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CPU Up to 2.3Ghz/core

Memory 2MB L2 Cache

LPDDR2/3

Location Glonass, Beidou Satellites

Adreno GPU Open GL ES 2.0/3.0

Open CL

RenderScript

Display Processing 4k (external), 1080p, Miracast, picture enhancement

Bluetooth 4.0

ISP (Camera)

Dual ISPs@42Mpix

Digital Camera SW

USB 3.0, 5Gbps

Wi-Fi 802.11ac

Sensor Processing

Multimedia Processing Audio

Adv Voice Clarity

Voice Activation

Gestures

Studio Access Security

Gobi Modem 3G/4G Baseband

RF Front End

Transceiver

DSP Ultra Low Pwr

Heterogeneous computing

Adreno™ and Gobi™ are products of Qualcomm Technologies, Inc.

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0

500

1000

1500

2000

2500

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

Performance (DMIPS)

Po

we

r (m

W)

Laptop only

Higher performance with longer battery life

x86 SoC (32nm HKMG)

Current gen competitor

(40nm LP)

Current gen competitor

(32nm HKMG) (Laptop only)

Snapdragon Krait 200

(28nm LP)


(28nm LP)


(28nm HPM)

Better performance

using 50% less power

Source: QTI lab testing

Krait is a product of Qualcomm Technologies, Inc.

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Location Glonass, Beidou Satellites

Adreno GPU

Open GL ES 2.0/3.0

Open CL

RenderScript

Display Processing 4k (external), 1080p, Miracast, picture enhancement

Bluetooth 4.0

Sensor Processing

Memory 2MB L2 Cache

LPDDR2/3

CPU

Up to 2.3Ghz/core

Multimedia Processing Audio

Adv Voice Clarity

Voice Activation

Gestures

Studio Access Security

Wi-Fi 802.11ac

USB 3.0, 5Gbps

ISP (Camera)

Dual

ISPs@42Mpix

Digital Camera

SW

Gobi Modem 3G/4G Baseband

RF Front End

Transceiver

DSP Ultra Low Pwr

Mobile optimized system architecture

System approach further differentiates our mobile solutions High performance at low power and thermally optimized

Power optimization throughout the system

Micro-architecture

Circuit design

Transistor level design

System fabric/interconnect

Cache and memory design

SW vs. HW acceleration

Mobile software SW tools and APIs

SW and compiler optimization

Broad OS support

Custom designed mobile processing engines

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Custom designed mobile processing engines

System approach further differentiates our mobile solutions High performance at low power and thermally optimized

Mobile optimized system architecture

Mobile software

Snapdragon is a product of Qualcomm Technologies, Inc.

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Better thermal performance equals a better user experience

Less wasted energy

Longer life of device

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Snapdragon 800

Raising the bar

on performance

Cutting-edge

entertainment experiences

Advanced LTE modem

Blazing fast apps and

web browsing

Stunning 3D online gaming

Capture, edit and upload

high-resolution photos

Home theater audio and

video in your pocket Optimal battery life

The heart of the latest mobile experiences

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Modem

DSP

CPU

GPU

Position location

Multimedia Power management

RF

Memory

Connectivity

Software/HLOS

The whole is greater than the sum of the parts Integrating all key technology blocks

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

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Connectivity Wi-Fi BT GPS

LTE

2G/3G

System Selection

Blind Redirection

Redirection w/ Measurements

Reselection

PS Handover

CS Fallback

CSFB w/ SI Tunneling

Single Radio VCC

Handover Techniques (Multiple Can Apply in Each Case) Handover Combinations (Hypothetical Examples)

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35 36 37 38

39 40 41 42 43 1 2 8 3 4 5 6 9

28

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7 10 11 12

13 17 44 18

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20

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23 24

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26 Radio Frequency Bands

14

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GSM/EDGE CDMA 1x WCDMA/

HSPA+ TD-SCDMA LTE TDD/FDD EV-DO

Our unique advantage: Hiding the complexity underneath the most seamless mobile connectivity

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LTE carrier aggregation (CA)

Designed to solve band fragmentation, addressing growing number of CA band combinations

Inter-band

Now available in commercial devices, enabled by:

Snapdragon 800 processor

Gobi 4G LTE advanced modem

Intra-band

More spectrum

CA Complexity

TDD+FDD

Uplink aggregation

45 Combinations

60+ Combinations

Present Future

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The 1000x data challenge

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Mobile data traffic growth—industry preparing for 1000x

1000x data traffic growth**

preparing for

~2x from 2010- 2011*

global data traffic growth

*Global growth per ’Cisco, May ’12 ’, some regions grew more/less. **1000x would be e.g. reached if mobile data traffic doubled ten times, but Qualcomm does not make predictions when 1000x will happen, we work on the solutions to enable 1000x

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Bringing the network closer to the user is key to 1000x

USER DEPLOYED

Typically indoor small cells

4G Relays

& Wireless

Backhaul

RESIDENTIAL

ENTERPRISE

1 Such as relay and Pico/Metro/RRH small cells for hotspots. RRH= Remote Radio Heads, in addition Distributed Antenna Systems are used in HetNets

Extreme Densification—3G/4G+Wi-Fi Small Cells Everywhere

Wi-Fi integrated with 3G/4G for opportunistic offload

OPERATOR DEPLOYED

Indoor/outdoor small cells1

METRO

Components of the type(s) mentioned in this slide are products of Qualcomm Technologies, Inc. and/or its subsidiaries and Qualcomm Atheros, Inc.

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Viral, ad-hoc deployed small cells is one enabler towards 1000x

Example for LTE FDD, 2x2 MIMO. Assumptions: 70% indoor users, 200 Active users per macrocell, small cells randomly dropped in households in a mix of 2 to 6 story apartments. This example uses small cells on dedicated

spectrum, but we envision future neighborhood small cells also sharing the spectrum with macro and other small cells. 20% household penetration equals ~ 144 small cells, and 9% penetration equals ~ 65 small cells.

INSIDE-OUT DEPLOYMENT EXAMPLE

‘NEIGHBORHOOD SMALL CELLS’

Median

throughput

gain versus

Macro only

baseline

~ 20 % Household Penetration

+10x Spectrum

500X ~ 9%

Household

Penetration

+10x Spectrum

1000X

ALSO SERVING OUTSIDE USERS

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Enabling technologies for small cells everywhere

Interference

Management

So that capacity scales

with small cells added

Backhaul Solutions

Fixed, wireless, relays

User provided

Highly compact,

low-cost Small Cells

To enable densification

& ease of deployment

Self-organizing

networks (UltraSON)

To enable low cost

hyper-dense deployments

UltraSON is Qualcomm’s suite of Self Organizing features for small cells.


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Multiple parallel approaches to gaining more spectrum

EXCLUSIVE USE

SHARED EXCLUSIVE USE

SHARED USE

Licensed Approach Auctions of cleared Spectrum

Complementary License Model—ASA Authorized Shared Access

Unlicensed Approach Dedicated to Wi-Fi & others

ASA required when spectrum cannot be cleared within

a reasonable timeframe, or at all locations

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Squeeze more capacity and value out of spectrum

More efficient data pipe

More efficient apps & services

Wi-Fi 802.11 ac

LTE broadcast

LTE Advanced

HSPA+ Advanced

Device-to-device

Smart Pipe

Intelligently access 3G/4G/Wi-Fi

Such as PasspointTM for automatic

Wi-Fi discovery and connectivity

Such as HEVC/H.265 video codec

that uses ~40% less than today’s H.264

Continue to evolve

3G/4G/Wi-Fi


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DIGITAL 6TH SENSE

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Lighting

Multimedia

Security

Inside

Temperature

68Sync To Cloud Friends Watching

Fitness

Digital 6th sense

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Sensors in today’s smartphones & tablets

12 ~ 18 Sensors!

wca, Apr. 2012

Gyroscope

Accelerometer

Magnetometer

Proximity

Ambient Light

RGB Color Image

Sensors

Multi-Touch

Touchless Hover

Pressure Touch

Temperature

Humidity

Barometric Pressure

CO Gas*

GPS / A-GPS

Wi-Fi

BT Low Energy

NFC

MEMS Mics

Biometric/Fingerpr

int*

BioSensors

* Future Sensors ~2015

Motion Sensors Optical Sensors Touch Sensors RF Sensors Environ. Sensors Other Sensors

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Vuforia offers a scalable, robust

augmented reality software

platform that has been adopted

by leading global brands and

supported by the world’s largest

AR developer ecosystem.

Vuforia powered apps deliver

consistent and predictable

experiences across real world

environments.

Vuforia enables mobile apps to

“see” and deliver compelling,

interactive, and engaging

experiences.

Vuforia™ enables apps to "See" and deliver engaging AR experiences

Better experiences More environments Comprehensive

technology platform

43,000 Registered Developers

130 Countries Vuforia SDK is a product of Qualcomm Austria Research Center GmbH. Vuforia Cloud Recognition Service is provided by Qualcomm Technologies, Inc.

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Next Gen Smart Phones will have Vision Functions

Real-time text detection in camera viewfinder mode

Robust text detection algorithm

Works in complex image environments

Text object alignment and tracking

Enhanced text recognition models to handle camera imperfections

Word-by-word translation using dictionary lookup

TEXT DETECTION & RECOGNITION OF MULTIPLE LANGUAGES

Imagine using the cell phone’s camera as an

extended vision to capture objects such as text

../Projects/Korea_RD/Look/Demo_videos/Look.wmv

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Next Gen Smart Phones will have Listen Functions

Enables 3rd party software

developers

For enhanced products with

additional audio information

RECOGNIZE SOUNDS AND ENABLE SMART APPLICATIONS

OPTIMIZING QC CHIPSETS TO DRIVE LISTEN FEATURES IN LOW POWER MODE

Speech

Street Noise

Music

Dog Barking

• Derive contextual

information from audible

events

• Smartphone's microphone

as extended hearing

capability

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Automotive telematics From safety & security to high speed LTE hotspots

Vehicle diagnostics Navigation services Head unit connectivity Safety and security Wi-Fi hotspot to mobile

• 3G /LTE

• Mobile broadband

• Mobile voice

• eCall

• In-car connectivity

• Wi-Fi

• Bluetooth

• NFC

Qualcomm Gobi is a product of Qualcomm Technologies, Inc.

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Integration with

smartphone / tablet

Access to online

content

Rear seat

entertainment

Safety and utilitarian

functions


Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

AllJoyn is an open source project developed and distributed by Qualcomm Innovation Center, Inc. (QuIC), a subsidiary of Qualcomm Technologies Inc. (QTI).

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Consumers and physicians are embracing wireless health

88% Physicians

wants patients to

track health at home

56% Consumers

like the idea of

remote care

Source: PricewaterhouseCoopers HRI Consumer Survey, 2010

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Smart energy is gaining momentum

Climate change and increasing energy cost drive urgency for solutions

140M Smart meters expected to ship in 2016

41% CAGR 2011 - 2016

Source: IDC, Mar. ‘12

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Evolving to a continuously interactive environment Delivering relevant information and control

Qualcomm® Toq™

Qualcomm® mirasol™

Sunlight viewable

Always on

Low power drain

Qualcomm Mirasol is a product of Qualcomm MEMS Technologies, Inc.

Qualcomm Toq is a product of Qualcomm Connected Experiences, Inc.

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Qualcomm is uniquely positioned to lead IoE growth

Alignment across all of our IoE portfolios

Deep relationships with key customers

Core businesses align with IoE growth drivers

Collaborating to deliver technologies and solutions

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MOBILE WORLD’S LARGEST TECHNOLOGY PLATFORM

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For more information on Qualcomm, visit us at:

www.qualcomm.com & www.qualcomm.com/blog

"© 2013 QUALCOMM Incorporated and/or its subsidiaries. All Rights Reserved. Qualcomm, Snapdragon, Gobi, Trepen, UltraSon, Adreno and

Hexagon are trademarks of QUALCOMM Incorporated, registered in the United States and other countries. Krait, Qualcomm RF360, IZat,

2net, RF POP, Fluence, QDevNet, Vuforia and uencex Render are trademarks of QUALCOMM Incorporated. Atheros, Skifta and VIVE are

trademarks of Qualcomm Atheros, Inc., registered in the United States and other countries. Hy-Fi and StreamBoost are trademarks of

Qualcomm Atheros, Inc. Alljoyn and Vellamo are trademarks of Qualcomm Innovation Center, Inc., registered in the United States and other

countries. Gimbal is a trademark of QUALCOMM Retail Solutions, Incorporated. All other trademarks are property of their respective owners.

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