New shades for 2020

Press Kit

Editorial The Flamant colour chart represents Flamant’s true nature: warm, friendly and energising.

The paints are a reflection of the brand's world: traditional with airs of discreet luxury and intimate charm. The colours range from gentle nuances to bolder contrasts, and are created with rigour and precision, complemented each year by Flamant new on-trend colours.

Featuring vegetal, earthy, marine and sandy shades, the colours in the Flamant colour chart promise a stylish and unique ambiance.

We welcome five new shades to enrich and update the palette in 2020. Infused, as ever, with the inimitable Flamant signature style, they take their inspiration from the many sources that surround us.

This is an overview of the five new colours in the Flamant range.

Five new shades for 2020 Alternating between soft, deep and velvety

"My work consists of mixing vibrant colours that I gradually soften to achieve subtle shades which are intrinsic to our culture."

Martine Groetaers, Flamant designer

Cadillac This subdued powdery pink will imbue the room with a gentle, romantic and young atmosphere. It evokes tenderness and happiness, and invites us to see life through rose-tinted glasses.

Vallauris This terracotta shade is reminiscent of the clay we use to make pottery. It makes a clear statement and adds warmth to your interiors. For interior design that captivates.

This melodious pairing of green tinged with blue pays tribute to the plant world. This supremely harmonious nuance creates a mellow, velvety backdrop.

Arpège

Central court A deep, natural green which evokes the lawns of the prestigious tournament, Wimbledon. It is synonymous with the invigorating and stimulating properties of nature.

As white as snow, ‘’Altitude’’ is the most dazzling shade in the Flamant palette. Both radiant and gentle, it represents the brand's symbols: luxury and simplicity.

Altitude

Some new gems within the complete range of 128 colours

The Flamant colour chart is made up of 128 colours imbued with elegance, developed specifically to meet the demands for quality of the brand and its customers. The technical prowess of the paint manufacturer Tollens, whose products are renowned for their top-quality pigment formulation, perfectly echoes the aesthetic requirements of Flamant’s colours.

The timeless shades in the Flamant palette, that are both classic and audacious, come in various finishes from deep matte to satin sheen. This array of choices makes for an infinite union of colours to create harmonious shades or unexpected contrasts.

“It has been 20 years since the Flamant palette came into existence and it retains the very same characteristics today: subtle hues and powdery, muted tones assert our ‘Belgitude’. Matte colours are our reference of choice!"

Martine Groetaers, Flamant designer

The Flamant colour chart These shades are available in three different finishes:

WALL MATT • A pure matte paint, revealing the entire

quintessence of the colours carefullyformulated by Flamant's designers.

• A matte texture which offers real opaquecoverage, injecting living rooms and bedroomswith personality.

• Excellent quality with a fuss-free application. • Environmentally friendly thanks to

Air Care® technology and the European Ecolabel• From €78 (incl.tax) for a 2.5-litre pot.

LACK MATT • A slightly velvety, highly resistant and pollution-

free matte lacquer.• Ideal for frequently used rooms.• A long-lasting result with a flawless finish, for

walls and panelling (skirting boards, doors, etc.)• From €43.50 (incl. tax) for a 1-litre pot.

WALL & WOOD SATIN • A satin paint that works well in kitchens and

bathrooms, on walls and panelling.• Great resistance, similar to traditional lacquer,

guaranteeing durability even in the most usedrooms or outside

• From €37.50 (incl. tax) for a 1-litre pot.

Flamant also offers the undercoat Wall Primer, from €64 (incl.tax) for a 2.5-litre pot.

Did you know? All Flamant paints are pollution-free thanks to Air Care® technology.

In France, it has been established that people spend an average of 85% of their time in closed environments, in which they can be exposed to various pollutants, particularly chemical ones: volatile organic compounds (VOCs), formaldehyde (CH2O), phthalates…

Source: www.anses.fr - The French Agency for Food, Environmental and Occupational Health & Safety.

Do the right thing:

• Aerate buildings regularly.• Choose low-emissivity coatings that are A+ standard

and/or have eco-friendly labels.• Opt for products that clean indoor air and avoid

pollutants.

As an expert and responsible manufacturer, Tollens has developed a pollution-free feature in three paints in the Flamant range (Wall Matt, Lack Matt and Wall & Wood Satin): Air Care® technology.

This active resin purifies indoor air by capturing the main pollutants present in the air, and transforming them into healthy molecules.

It's effective as soon as you apply it, and continues as such for 7 to 20 years, depending on the level of pollution. Its air-sanitising action continues throughout the paint's life, thus providing protection and comfort to those who choose it for their interiors.

A new visual identity at the crossroads of tradition and modernity. The Flamant brand has adopted a new graphic identity, a reflection of its identity that teams tradition with modernity.

The inimitable style of the Belgian brand is embodied in its new logo, which reflects a past revisited and points directly towards modernity, a way of life that fuses tradition with innovation, simplicity with design.

The "You’re home" signature encapsulates Flamant's philosophy: to turn each interior intoa welcoming home.