New rules, new opportunities: a potential for growth...VS 3h40 United Kingdom 3h13 3h45 Evolution...

New rules, new opportunities: a potential for growth

June 19th, 2015

#TV year2014

Jacques Balducci

Eurodata TV Worldwide – Deputy Sales Director

Videos/0.TEASER CONF.mp4

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Worldwide TV viewing remains strong

Germany

Mega-panel based on 46 territories*

Average daily viewing time per individual

Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.

*Mega-panel Eurodata TV (46 territories): Austria, North Belgium, South Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Lebanon, Malaysia, The Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland (French, German, Italian) Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela, Vietnam.

Average daily viewing time per individual

2013 3h14

2014 3h13

World daily viewing time

2010 3h10

2005 3h04

3h54 2013

3h52 2010

3h40 2005

2014 3h52

TV viewing benefits from new consumption usages

2

.


Disparate changes throughout the world

Germany

2013 2h37

2014 2h43

Norway + 6 MINUTES

Total individuals 2+

2013 3h15

2014 3h20

Netherlands + 5 MINUTES


2013 3h41

2014 3h41

Germany =


2013 4h07

2014 4h20

Poland


+13 MINUTES

2013 4h53

2014 4h42

United States


- 11 MINUTES

2013 3h52

2014 3h40

United Kingdom


- 12 MINUTES

3


Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.


Young people are changing the way they watch TV

Germany

2013 2h04

2014 1h52

Denmark

Individuals 15-24

- 12 MINUTES

2013 2h41

2014 2h38

Netherlands

Individuals 20-34

- 3 MINUTES

2013 2h08

2014 2h04

Germany

Individuals 14-29

- 4 MINUTES

2013 2h37

2014 2h31

Italy

Individuals 15-24

- 6 MINUTES

2013 1h54

2014 1h54

Poland

Individuals 16-24

2013 2h26

2014 2h14

Spain

Individuals 15-25

- 12 MINUTES

2013 3h37

2014 3h37

6 countries =

Focus on the working population

Scope: Germany(30-49), Denmark (25-49), Spain (25-44), Italy (35-44), Netherlands (35-49), Poland (30-49). Time-shifted viewing included when measured. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.

=

2012 2h41

2013 2h40

2014 2h27

Young adults

World daily viewing time

4


Based on young adults, total day. Time shifted viewing included where measured.

Averages are weighted with the country’s TV universe for young adults.


A more flexible TV consumption that serves global ratings

Germany

3h20

Netherlands

3h10

VS

3h40

United Kingdom

3h13

3h45

Evolution 2014

2h56

Finland

2h43

3h51

Spain

3h48

VS

+14.1%

VS

+16.2%

VS

+5.2% VS

+8.0%

VS

+0.9%

Live

Live VOSDAL +28 days

Live VOSDAL +7 days

Live VOSDAL +6 days

Live

Live VOSDAL +7 days

Live

Live VOSDAL +7 days

Live

N.B. As measurement of time shifted viewing started in Spain in June 2014, viewing time is calculated for the period 01/06/2014-31/12/2014.

Contribution of time shifted to global TV viewing

5


Based on total individuals, total day. Time shifted viewing included where measured. Change in percentage between the Live and time shifted viewing in 2014, from 01/01/2014 to 31/12/2014 (unless otherwise indicated)..

VOSDAL (viewing on same day as live): time shifted viewing on the same day as the Live broadcast.

Evolution 2014 Evolution 2014

Evolution 2014


Time shifted viewing: a world asset

Allemagne

Mainstream channels benefit from the changes in TV consumption…

… but challenger channels emerge as the unexpected winners

TIME +8.7%

6.7 Shr%

+53.9%

TIME +15.7%

19.6 Shr%

+24.9%

IN PRIME

TIME +19.5% IN PRIME IN PRIME

11.3 Shr%

+73.2% VIEWERS VIEWERS VIEWERS

MAGNIFICIENT CENTURY

+12.0%

+12.5%

+14.7%

Total Individuals 4+

+12.7%

+12.1%

+11.9%


Evolution between Live and time shifted viewing



+3.6%

+3.6%

+2.0%


Between Live & Live +7 Days

Between Live & Live +7 Days

Between Live+VOSDAL & Live +7 Days

Methodology: - Contribution of time shifted viewing to mainstream channel ratings: based on total individuals, total day. Time shifted viewing included when measured.

Calculations are made between the Live and time shifted viewing on the Top 3 channels in terms of total day market shares in 2014. - Contribution of time shifted viewing to global programme ratings: based on total individuals, total day. Time shifted viewing included when measured.

Calculations are made between the Live+VOSDAL and time shifted viewing on the best broadcast of the channel in the studied year, over the period 01/01-31/12/2014..

Broadcast of 20/01/2014 Broadcast of 08/10/2014 Broadcast of 17/03/2014

6



NETHERLANDS

61.1% +21pts IN 2 YEARS

(40% OF 13+s IN 2012)

7

50% AVERAGE

EQUIPMENT RATE 20% AVERAGE

EQUIPMENT RATE

JAPAN

85.3% OF 15-24s EQUIPPED

(61.7% OF 12-69s )

Other devices are gaining ground in households

FRANCE

36.0% OF HOUSEHOLDS EQUIPPED

49.9% OF 13+s EQUIPPED

NETHERLANDS

Scope: France, Germany, Italy, Spain, United Kingdom

29.8m TV SETS SOLD

( INCLUDING 13m SMART TV )

97.8m x4.3 VS 2009

31.6m X14.6 VS 2010

SMARTPHONES & TABLETS SALES

EQUIPMENT RATE FOR SMARTPHONES & TABLETS

TV SET SALES

Source: GFK Retail & Technology

OF 13+s EQUIPPED

Scope: France, Germany, Italy, Spain, Netherlands, Japan. Source: 2014 national establishment surveys. France: Médiamétrie / Home devices (individuals 11+) / Q4 2014 ; Germany: AGF in cooperation with GfK / TV Scope / 01.01.2015 . Italy: EGM Auditel / 24.000 interviste famigliari personali annue / MM 5-7 2014 ; Spain: EGM / 3a Ola . Netherlands: SKO / Media Standaard Survey (13+s) / 2014 ; Japan: ACR/ex(VR) (12-69s) / April to June 2014



A global need to include new habits in TV measurement

Germany

12 countries measure

TV viewing on computers

26 countries measure

time shifted

5 measure

TV viewing on tablets and smartphones

countries 23

measure countries

catch-up

Europe is taking the lead in TV measurement innovations

October 2014

CATCH-UP

April 2014

TABLETS

TIME SHIFTED

September 2014

October 2014

February 2014

June 2014

April 2014

COMPUTERS

Out-of-home measurement replaces that of PC (since July 2014)

OTHERS

October 2014

TABLETS & SMARTPHONES

Planned for Sept. 2015

Planned for Sept. 2015

COMPUTERS

Planned for Q4 2015

Planned for January 2016

Planned for June 2015

TIME SHIFTED

Planned for Q1 2016

MULTI-SCREENS

4 screen TV project planned for 2015 Planned for 2015

Planned for 2015

Currently in testing

8



Transforming the ecosystem: a new world order

Emerging platforms: a world of opportunities

Africa

Singapore

Thailand

Vietnam

China

Philippines

Malaysia

Indonesia

India

Japan

South Korea

Chile

Mexico

Colombia

9


Allemagne

3,315

0:27 +97%

10,491

FRANCE

2:08 + 55% 23,245

6,667

0:25 +149%

1:34 +106%

Average time spent by unique visitor per month (in hours)

Number of unique visitors per month

(‘000)

UK

3:26 - 2% 12,393 1:35

+ 54%

3,917 790

1:09 + 87%

BRAZIL

2:55 + 10% 34,014

4,028

2:54 +119%

2:17 + 17%

26,815

1:15 + 68%

USA

92,441

A strong growth in the online video platforms

Change since December 2013

Caption: (December 2014)

+ XX%

Source : Mediametrie//NetRatings – Internet audience measurement on computer screen- All connections – Internet applications included – France – December 2014 - Based on Internet users 2+. The Nielsen Company – Internet audience measurement on computer screen – home and/or workplace in Brazil / All connection locations in United States and United Kingdom Internet applications included – December 2014 – Based on Internet users 2+ France: Methodology change between December 2013 and January 2014


5,461

0:28 +128%

11

2 294

60m

18bn

400,000

Multi Channel Networks: the new face of broadcasters

118,000

101m

36bn

9m

384,378

405

2m

1.1bn

206,000

30

147

4m

775m

15,200

Number of subscribers

Number of videos

Number of views

Number of YouTube channels

Source : Eurodata TV Worldwide / Youtube – statistics as of 30/03/2015 / All rights reserved

60 000

340 M

4,5 B/m

238

22,5 M

2,4 B

30 700

460m

78,6 B

4m

91,000

75m

7.5bn

1.8m


Wizdeo

Quiz group

35

11.8m

1.8bn

7,500

251

10m

1.3bn

68,000

220

24m

2.5bn

22,300

54,700

642m

130bn

6m

700

43m

6.7bn

172,000

70

9.5m

1.7bn

40,700

Bollywood Nirvana Music

Thank you for your attention. See you soon!

Jacques Balducci

Eurodata TV Worldwide – Deputy Sales Director

New rules, new opportunities: a potential for growth...VS 3h40 United Kingdom 3h13 3h45 Evolution...

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