New Resources Available to Small Businesses, Non-Profits,

and Communities

College of Business & Technology

Shawn Kaskie – Director of the Center for Rural Research & Development Presented to

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Agenda

A. UNK, CB&T, CRRD, and our outreach services

B. ECONOMIC GARDENING… a new term for MARKET RESEARCH & ANALYSIS: WHY IT MATTERS AND WHERE TO FIND IT

C. RESOURCES FOR BUSINESSES & COMMUNITIES

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Outreach Centers

Nebraska Business and Development Center

Nebraska Safety Center

Center for Economic Education

Center for Rural Research and Development

College of Business and Technology Contributions to Rural Economic

Development

UNK: Who are we and what do we do

Local Experts in Many FieldsFaculty Consulting

Software developmentEconomic impact studiesPricing studiesMarketing research Marketing planningSales trainingStrategic planningFeasibility analysis

Leadership development

Statistical analysis

Transportation efficiency

Web marketing

Quality control and improvement

Process analysis and improvement

IT training

Student Consulting & Internships

“We value experiential, hands-on learning”

• Marketing research studies

• Advertising plans

• Marketing plans

• Web marketing projects

• New venture plans

• Habitat for Humanity

• Translators

• Quality improvement projects

• Database projects

Students in Free Enterprise - SIFE

Center for Rural Research and Development

Promote strong and sustained growth of the region by fostering creative entrepreneurial and international business activities in rural Nebraska to establish a competitive global economic

edge

Promote

Rural Entrepreneurship

in the

Global Marketplace

Economic Gardening

Community Development,

Sub-fields, &

interrelatedness

STAGE 1

NASCENT ENTREPRENEUR

STAGE 2

NASCENT ENTREPRENEUR ACQUIRES ENTREPRENURIAL KNOWLEDGE AND SKILL-SETS

STAGE 3

NASCENT ENTREPRENEUR BECOMES A NEBRASKAN ENTREPRENEUR DOING BUSINESS IN A GLOBAL MARKETPLACE

Economic Gardening

INVESTING IN ENTREPRENEURS

– RECENT BOOK BY GREGG

LICHTENSTEIN AND THOMAS

LYONS

A new approach to regional economic

development?

A. What Do We Do?

University Partners

Economic Development Partners

Business and Government Partners

ProgrammingBaldwin Free

Enterprise Seminar Series

Nebraska State Agency Director Lecture Series

Global Scholars Seminar Series

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Understanding your MarketA market analysis can serve as a platform for business expansion and recruitment efforts.

Consider both:•Resident Market•Visitor Market

• EDGE curriculum 4-53 Market Potential.xls

B. RESEARCH: WHY IT MATTERS

NAICS Description Number Sales (000's)Full-service restaurants 7.9 5,378 Beauty salons 6.7 1,451 Drinking places (alcoholic beverages) 3.9 1,224 Automotive mechanical & electrical repair 2.2 854 Gift, novelty, & souvenir stores 2.0 729 Other amusement (bowling, golf, fitness) 1.9 791 Used merchandise stores 1.8 810 Gasoline stations 1.7 5,527 Appliance, television, & other electronics stores 1.7 3,322 Grocery stores 1.6 13,973 Barber shops 1.3 148 Specialized building material dealers 1.3 2,240 Jewelry stores 1.1 830 Florists 1.1 413 Automotive parts, accessories, & tire stores 1.1 1,550

Comparison with cities/villages with 5,000-10,000 Pop. (Average of 45 Downtowns)

Where are you saturated and where is the opportunity?Market Analysis Example – Average Business Mix in Comparable Downtowns (1/2 mile radius)

A niche is a critical mass of businesses serving a common market segment(s) that is also jointly marketed and promoted

• Niche strategies allow a downtown to gain a dominance in certain business categories

• Niches work well in highly competitive business environments (market differentiation)

• Niches require cooperation between local businesses (education about niches)

• Niches can be based on consumer segments or product segments

Filling the gaps/opportunities…Creating a Niche that Draws Customers

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Stillwater, MN

Pop. 15,000Historic River town 20 miles from St.

Paul Highly educated Affluent

Five book stores downtown, drawing book collectors, librarians, and bibliophiles from throughout the world. There are 450,000 books in stock including scarce and collectable books, theology books, and general interest books.

Niche: Antique and Niche Books

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Online Clearinghouse

• Case studies of retail and service businesses that are Innovative

• Searchable by– Type of business– Size of community

• Eventually include hundreds of businesses from small to medium sized downtowns

http://www.uwex.edu/ces/cced/downtowns/innovative/

Establish a culture and Encourage Innovative Businesses

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CRRD’s Niche - Primary Market Research

FOCUS GROUPS• Interactive portable Technology• New, State of the Art, Facility• Professional Moderation (Proctor & Gamble training)

SURVEY• Paper – Mail or Interview

• 12 years of Community Needs Assessment Experience (process & samples available for review on our website)

• Online• Over 8 projects completed in 2010• Extensive Library w/ nearly 300 tested surveys

• Telephone• New confidential facility w/ trained Marketing Students

Free Sources

• For Secondary

Market Research

Population

Free Sources

• For Secondary

Market Research

Workforce& LaborData

Employment change by industry

& county

http://www.economicmodeling.com/2011/09/01/interactive-graphic-all-counties-in-the-nation/

Psychographics

NeedsSecurity, esteem, love, acceptance, understanding, beauty, good health

ValuesStatus, success, greed, simplicity

Buying StylesPrice, fads, quality, technology, luxury, convenience

CulturesModern, artistic, religious, liberal, conservative, environmental

InterestsSports, reading, fitness, cooking, workaholic, gardening

Demographics:• Population• Household Size• Household Income• Age Distribution• Ethnicity• Education• Marital Status• Occupation• Housing Units

Lifestyles:Use zip code or block groups to

segment consumers using systems developed by private companies like Claritas and ESRI.

Households are segmented into unique clusters that describe their lifestyle, media and purchasing characteristics.

Free Zip Code Lookup:

http://www.esri.com/data/esri_data/tapestry.html

Where to get your psychographic and demographic profiles

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C. PROJECT RESOURCES FOR YOUR COMMUNITY

• Typical Community Funding sources for Planning– CDBG– USDA– Department of Economic Development– Federal Home Loan Bank of Topeka

• Other Public Funding Sources– Federal– State– Local

Public Funding Sources This list has been compiled by the University of Wisconsin Cooperative Extension in an attempt to compile a list of resources that would assist individuals, organizations, and

communities in sorting through the myriad of public grant/financial assistance programs. We have also provided you with some links to assist with grant writing/proposal writing.

It has become an ongoing challenge to maintain current links for this database.

WE suggest that you also check some other sites such as the R.A. Smith National

"Grants and Funding Directory" (You must register as a user, but registration is free).http://www.rasmithnational.com/grants/

Default.aspx

State Resources• Dept of Environmental Quality

– Phase I & II Economic Impact Study

• Trust Funds-Housing• Housing & Economic Development Plans

Local Funds & Programs (other than General Fund):

• Redevelopment Zones or Downtown Development Districts

• Local or Regional Revolving Loan Funds

• Tax Increment Financing-TIF Districts

• Banks, School Districts, other NGO’s

Contact InformationShawn Kaskie-Director, PCED, MA kaskiesc@unk.edu Office: (308) 865-8135

Center for Rural Research and Development College of Business and TechnologyUniversity of Nebraska at Kearney1917 West 24th Street, WSTC 131EKearney, NE, 68849

www.unk.edu/crrd