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Agenda1.Problem…………………………………………………..

2.Competitors RBT product……………………………

3.Upgraded version or feature of the RBT product………………………………………………..

4.SWOT analysis……………...............

5.Assumptions………………........

6.Next Step……………..........

Mobile Value Added Services has witnessed unprecedented growth during these times of cut throat competition among telecom service providers and will continue its growth path. To keep

up the momentum, the market requires continuous innovation.

Problem

To Emphasis on this analysis is to understand the competitors product in the market and to innovate and provide with the new versions to the customers.

In the current scenario we are surrounded with many competitor products. To gain the market leadership we need to deeply analyze the competitor’s product and develop the upgraded one with the new technology.

Apart from the normal RBT/Call me tune. IMI Mobile has developed the new RBT product called Make My Tunes which was launched by Aircel for Tamilnadu customers.

This service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers.

Competitor’s RBT product

Upgraded Version or Feature of the RBT Product!

To overcome the obstacles from the competitors product we need to distinguish with the upgraded version or feature.

In the previous slide we learned about the new feature in the RBT products where it allows the user to edit and select the clip as RBT from the full song.

We can conceptualize the better technology of RBT products to go neck to neck with the market competition..

Upgraded version or feature of the RBT product! continued…

Conceptualization!

We will develop a product where the user can set the RBT while hearing the song from a live radio channel.

How it works?

The VAS Company need to tie up with the metropolitan city radio channel which has its largest listeners. It enables the user to select a particular keyword while listening to the song in a radio and thus from the backend it sets the song to the users by sending the confirmation SMS.

The product to be names as Radio RBT.

SWOT AnalysisAfter brainstorming with the product managers and engineering team we can go live with the product which can generate huge revenues.

Here are the SWOT analysis been made to this product.

Strengths - What are the advantages?It concentrates on the large number of radio listeners and thus the subscribers can tremendously grow from the existing IVR app.

Weaknesses - What could be improved? What is done badly?Technology know how.

Opportunities - What good opportunities face the organization?Retaining the existing subscribers and attracting the new users from radio channel.

Threats - What obstacles does the organization face?New entrants with the same technology or with the better one.

Assumptions

**The above chart states that the sales of a RBT product can be more from the Radio listeners as compared with the SMS, IVR and others.

Next StepIn the emerging market of 3G we need to focus more on upgraded services of RBT.

We can conceptualize new products to the market which can hold for the long time and unless we move to the upgraded or new one.

Thank You