Multi Purpose Solar Charger

Team Member:Ritwik SharmaJithish nambiar

Rajshekhar GantiHimashu Pandey

Ali HaiderPratik Patel

“Twilight” is the first company concerning with the manufacturing Solar Charger.

Twilight is a name that signify quality

Introduction:

Our product is unique in sense that it can charge Mobile, I-pod, Smart phone, Cameras, Laptops, MP3 player

It is also at the same time a product for those people who face a lot of power cut problem

Solar Charger Innovation:

Product Verities

Our vision is to become India’s number one Leader in Solar charger seller this is underpinned by our dedication to continued improvement across all areas of the business.

VISION

Our goal is to ensure that important values such as quality, durability, and service are delivered to our consumers in the 21st Century. 

GOAL

Marketing Objectives◦ To create product awareness among customers◦ To achieve sales of @ lakh unit in 1St year◦ To create a good distribution channel

Financial Objectives ◦ To Achieve break even in the initial year of its

inception

OBJECTIVES

Mobile Chargers Prepare for Their Day in the Sun (April 24,2013)

Market for Green Gadget Chargers Brightens

A solar-powered charger for every kind of user (July 29,2013)

Few users Not easy available all over People are willing to pay and extra amount

for the Solar Charger

Current Market Situation:

Product Design Cycle

Research Concept Design

Design Documenta

tion

Production

Development

engineering prototype

Effort to increase a company’s precision

marketing. We have done the segmentation on

the basis of the following variables:

• Geographic

• Demographic

• Psychographic

• Behavioral

Market Segmentation

Geographic :◦ Different segmentation according to areas, states,

regions and markets. E.g. Mumbai, Noida, ert. Demographic:

◦ Divide people according to Age, Income, Social Class, Occupation.

Psychographic:◦ To analyze the psyche of the people we divide them in

social class, life style and personality . Behavioral:

◦ Behavioral segmentation divides buyers into groups based on their knowledge, attitude, uses or responses to products.

Income Group:

◦ We will be targeting all income groups who should afford easily.

Youth:

◦ A huge potential market for this product lies with youth whom

we will be Specifically targeting

◦ Road shows to be held as part of the ‘Add time’ campaign

Travelers:◦ It is also available in mini-size, so it will be highly

convenient to carry along during large journeys or trips.

Targeting:

Positioning is what the customer believes about your product’s value, features,

and benefits.

By benefits:

◦ Through positioning we will tell our customer how many benefits they can

get from our product.

By use or application:

◦ The different purpose from the same product. Use for a mobile or a laptop

By user:

• Every one who forget to charge there gadgets can be a user. 

By product or service class:

◦ It is positioned at a cost alternative to the competitors , while it provides

better service and charges quickly.

Positing Strategies:

Competitors Selling◦ Dongguan Arun Industrial Co. Ltd◦ Maa Sharda Electronic System◦ EVIO◦ Evaki◦ Suntek

Platform Selling Solar Charge:◦ Flip kart◦ Olex◦ Snap Deal

Competitors

Phase 1 (In first 4 month)◦ Production at our plant◦ Product launch starts from Mumbai and followed by

New Delhi◦ To create distribution channel of 400 retailers◦ Monthly sales review at HO in Mumbai◦ Market Survey

Phase 2 (In next 8 Month)◦ To increase operation in other 7 major cities◦ 1100 new retailer to be appointed◦ R and D on new product range to be begin◦ Future Demand estimation to be done on the basis of

past survey

Action Plan

Phase 3◦ Launch of Combi-electri Charger◦ Market Survey for consumer response◦ Product variants (charger with high power)◦ Going Global

Retailers Direct Selling Online Agents

Distribution Channel

Labour Productivity Government Rules, Availability of suppliers Land Cost

Location Strategy

Product- Multi Purpose Charger Price- Rs1200/- to Rs5000/- Place- Retail Sale, Bulk Sale,

Marketing Mix

Advertising◦ any paid form of non-personal presentation of ideas, goods

or services by an identified sponsor Personal Selling

◦ a paid form of personal presentation of ideas, goods or services by an identified sponsor

Publicity◦ any unpaid form of non-personal presentation of ideas,

goods or services Sales Promotion

◦ an activity and/or material that acts as a direct inducement, offering added value or incentive for the product, to resellers, consumers or employees

Online

Promotion (Marketing Communications) Mix

◦ Increase sales/spread Awarness

◦ Stimulate impulse and reminder buying

◦ Raise customer traffic

◦ Inform customers about goods and services

◦ Enhance customer relations

◦ Maintain customer loyalty

◦ Have consumers pass along positive information to

friends and others

Promotional Objectives

Pricing Strategies

THANK YOU