New product launch-kajal

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By- Megha Malviya New product ORGANIC KAJAL

description

Presentation showing how companies does STP i.e, segmentation, targeting and positioning before starting a business.Basically this presentation is all about a new product launch -kajal which is named as SPARKLE 'Z with it's STP and Marketing mix with a brand personality

Transcript of New product launch-kajal

Page 1: New product launch-kajal

By- Megha Malviya

New product ORGANIC KAJAL

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PRODUCT NAME

SPARKLE’Z

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SEGMENTATION

DEMOGRAPHIC

AGE – 14-45GENDER – FEMALEINCOME – MIDDLE AND UPPER CLASSOCCUPATION – STUDENT,WORKING CLASS WOMEN,HOUSE WIFE

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GEOGRAPHICREGION – URBAN AND SEMI-URBAN

BEHAVIOUROCCASION - PARTY GOERS & REGULARBENEFITS – NOURISHES EYE AREA,LENDS SPARKLE TO EYES,SMUDGE FREE,LASTS LONGER.

PSYCHOGRAPHICLIFE STYLES – CULTURE ORIENTED

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TARGETING

TEENAGE GIRLS

HOUSE WIFE

WORKING WOMEN

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POSITIONING

EXPENSIVE REASONABLE

ORGANIC

NON-ORGANIC

OLAY

CHAMBOR

HIMALAYA

VICCO

SPARKLE’Z

BIOTIQUE

JOVEES

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MARKETING MIX

PLACE – SPA,BEAUTY PARLOURS,RETAIL SHOPS,SHOPPING MALLS.

PRODUCT – KAJAL

PRICE – 250rs. – 350rs.

PROMOTION - THROUGH IMC’s

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BRAND AMBASSADOR

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THANK YOU