New Product Introductions
3
Number of SKUs with sales during past year but none during previous year urce: Nielsen Total Retail, 52 weeks ending 6/22/13 tal new TFE SKU’s shipping was 74 New Product Introductions In Nielsen Channels 410 new items from the top 10 suppliers in 52 weeks ending 12/6/12 S upplier New Wine SKUs New S pirits SKUs Total new W &S C onstellation 33 12 45 The W ine G roup 31 2 33 E & J G allo 28 0 28 Treasury 17 0 17 D eutsch 16 0 16 B ronco 13 0 13 Palm B ay 12 1 13 S te M ichelle 10 0 10 TFE 8 0 8 National 5 0 5 C ontrol 3 0 3 Jackson 4 0 4 T otal S K Us 2,550 801 3,351 Top 10 172 15 187
description
New Product Introductions. In Nielsen Channels. 410 new items from the top 10 suppliers in 52 weeks ending 12/6/12. *Number of SKUs with sales during past year but none during previous year Source: Nielsen Total Retail, 52 weeks ending 6/22/13 Total new TFE SKU’s shipping was 74. - PowerPoint PPT Presentation
Transcript of New Product Introductions
*Number of SKUs with sales during past year but none during previous yearSource: Nielsen Total Retail, 52 weeks ending 6/22/13Total new TFE SKU’s shipping was 74
New Product IntroductionsIn Nielsen Channels
410 new items from the top 10 suppliers in 52 weeks ending 12/6/12
SupplierNew Wine
SKUsNew Spirits
SKUsTotal new
W&SConstellation 33 12 45The Wine Group 31 2 33E&J Gallo 28 0 28Treasury 17 0 17Deutsch 16 0 16Bronco 13 0 13Palm Bay 12 1 13Ste Michelle 10 0 10TFE 8 0 8
National 5 0 5Control 3 0 3
Jackson 4 0 4Total SKUs 2,550 801 3,351
Top 10 172 15 187
Proper Serving Temperature / Correct Pour SizeProper Serving Temperature ?
5, 6, 8, 9 ounces½ carafe375 bottle
Fads or Trends….
