New Ppt Telecom

8/8/2019 New Ppt Telecom

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Indian Telecom sector, like any other industrial sector in the

country, has gone through many phases of growth anddiversification

It has started its journey from telegraphic and telephonicsystems in the 19th century

The field of telephonic communication has now expanded tomake use of advanced technologies like GSM, CDMA, and WLLto the great 3G Technology in mobile phones

Day by day, both the Public Players and the Private Players

are putting in their resources and efforts to improve thetelecommunication technology so as to give the maximum totheir customers



The Indian telecom sector can be broadly classified into FixedLine Telephony and mobile telephony.

The major players of the telecom sector are experiencing afierce competition in both the segments. The major playerslike BSNL, MTNL, VSNL in the fixed line and Airtel, Hutch,Idea, Tata, Reliance in the mobile segment are coming up withnew tariffs and discount schemes to gain the competitiveadvantage

Traditional telephones have been replaced by the codeless and

the wireless instruments. Mobile phone providers have alsocome up with GPRS-enabled multimedia messaging, Internetsurfing, and mobile-commerce.



Along with improvement in telecom services, there is also animprovement in manufacturing. In the beginning, there wereonly the Siemens handsets in India but now a whole series ofnew handsets, such as Nokia's latest N-series, Sony Ericsson's W-series, Touch screen and advanced technological handsets are

gaining popularity.

The value added services provided by the mobile serviceoperators contribute more than 10% of the total revenue.

Bharti Airtel has the largest customer base total revenuefollowed by Vodafone and Reliance



Porter's five forces is a framework for theindustry analysis and business strategy

development formed by Michael E.Porter of Harvard BusinessSchool in 1979. It draws uponIndustrial Organization (IO)

economics to derive five forcesthat determine the competitive intensityand therefore attractiveness of a market.



Five Forces Analysis helps the marketer to contrasta competitive environment. It has similarities withother tools for environmental audit, such as PESTanalysis, but tends to focus on the single, standalone, business or SBU (Strategic Business Unit)rather than a single product or range of products.For example, Dell would analyze the market forBusiness Computers i.e. one of its SBUs.



THREAT OF NEW ENTR ANTS

Economies of scale

Product Differentiation

Capital Requirements

Cost Disadvantages independent of size

Access to distribution channels

Government channels



Absence ofswitching

cost

competi

tors ofsimilarsize

Price wars

Advertising battlesSlowdowns inindustr

ialgrowth

New product launchLack ofdifferentiation

Increased customer service and warranties



When the suppliers are many and the buyers are few andlarge

When the buyers purchase in large quantities

When the supplier·s industry depends on the buyers for a

large percentage of its total orders

When buyers have low switching cost

When it is economically feasible for the buyers to purchaseinput from several companies at a time

When buyers can accommodate themselves for verticalintegration to provide for their own needs



The product they sell has few substitutes

It is important to the purchasing company

When no single industry is a major customer

for the suppliersHigh product differentiation , no easy

substitutability

High switching cost

Threat of vertically integrating forward bythe suppliers

Buyers cannot use the threat to verticallyintegrating backward



They can match the needs of the customer inthe same way as the original product

A close substitute is a potential threat to thecompany·s product

It limits the price which can be charged for

the original product and hence limits theprofitability of the company



RIVALRY AMONG EXISTING COMPETITORSMAJOR PLAYERS :

1.Bharti Airtel2. Vodafone Essay

3. IDEA4. BSNL5. Aircel6. Reliance Telecom7. MTNL8. Loop Mobile9. Uninor10. StelTotal Users : 395.3 million



1. Bharti Airtel : 121.7 million (30.86%)2. Vodafone Essar : 94.1 million (23.87%)3. IDEA : 59.8 million (15.19%)4. BSNL : 59.4 million (15.08%)5. Aircel : 33.0 million (8.38%)6. Reliance Telecom : 15.7 million (4.0%)7. MTNL : 4.6 million (1.17%)8. Loop Mobile : 2.7 million (0.69%)9. Uninor : 2.5 million (0.64%)

10. STel:

0.5 million (0.13%)Total Users : 395.3 million

Tata Teleservices who do not report thenumbers to COAI have claimed to havereached a total subscriber count of 60 million



As far as telecom industry is concerned, it is service basedindustry which is intangible, so in this case there are less suppliersor we can say the role of suppliers are almost negligible

Mobile hand set suppliers:

Some other suppliers for this industry can be the Optical

fiber suppliers, Aluminum suppliers but their bargainingpower is limited:

The software assistance from companies like TCS, Infosys, Wipro ,Reliance info etc :



The Indian telecom industry has always alluredforeign investors

In fact, the cumulative FDI inflow, from August1991 to March 2007, in the telecommunicationsector amounted to US$ 3,892.19 million

This makes telecommunication the third-largest sector to attract FDI in India in the postliberalization era.



Telecom sectors offers a wide range ofservices in India, such as wireline, CDMAmobile, GSM mobile, internet, broadband,

carrier, MPLS-VPN, VSAT, VoIP, IN, etc.Internet telephone

It is emerging as a best option in place ofbecause it is cheaper and video as an added

advantage



INTERNET SERVICEPROVIDER

INTER NET SERVICEPR OVIDER

MARKET SHARE ( % )

BSNL 47

MTNL 19

BHARTI AIRTEL 5.73

RELIANCE 6.1

ISP SIFY 11.83

VSNL 6



As we can see that use of internet in ourcountry is on growing rate.

As there are many tools which can be

accessed through internet like videoconferencing other important tool is talkingthrough internet for Google talk, face booketc.

Internet is cheaper medium ofcommunication and one can have manyfacilities by getting connected to the worldthrough the internet.

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