New Platforms New Skill sets New Job Roles Teresa Richards linkedin/in/teresarichards79
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New PlatformsNew Skill setsNew Job Roles
Teresa Richardswww.linkedin.com/in/teresarichards79
New Platforms
Location Based Services
Q&A platforms
Video Content
Location Based Services
Platform Users Benefit
Facebook Places There are more than 200 million active users currently accessing Facebook through their mobile devices.
Even if you can’t check-in you can see and comment on other people’s check ins
Four Square 6 millions users Incentives for repeat visits
Gowalla 450,000 users Curated TripsBranded pins and items
Loopt Star 4 million users Real time rewardsCoupons and email vouchers
How can these be used in B2B?
Intel - Tradeshows
•Provides data
•Creates leads
•Offer vouchers/exclusive insights
•Interact with attendees
Real time Sales
Regus – Outsourcing
•locate the nearest Regus centre on the go using GPS, including filtering by facilities, locate it on a map and get turn-by-turn directions.
•augmented reality feature overlays locations and distances of offices over a real-time view from the camera.
Q & A platforms
Platform Users Benefit
LinkedIn Answers Open to all LI users LinkedIn Answers lets you tap the knowledge of your professional network
Aardvark 100,000+ A user simply asks a questions, and then Aardvark algorithmically determines the best person within the user’s network to answer the question
Quora 320,000 registered * Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it
* Estimated by Techcrunch Dec 2010
Benefits of Question platforms for B2B
• Research
• Thought leader positioning
• Lead Gen
• Crowd Sourcing
Which platform is best?
What is the most important skill to have to run successful social media for a brand?
9 responses from LinkedIn Answers
1 response from Aardvark
0 responses from Quora
Other new platforms
Video content
New Skills
Good Communicator
Technology Savvy
Business knowledge
Good Communicator
• Good listener
• Passionate and enthusiastic
• High emotional intelligence
• Skilled writer
• Quick Thinking
Business knowledge
• Understand Org. vision and strategy
• Industry knowledge
• Experience
• Connected
• Authoritative
Technology Savvy
• Experience
• Curiosity
• Early adopter
• Analytical
New Job Roles
Content Curator
community manager
Social Media Manager
Online Media Manager
Brand Evangelist
Brand Advocate
Community Producer
Head of
Interactions
Head of Social Media
Head of
Online Community
Who’s responsible?
Resource Requirements
External Manager
Internal Manager
writer
Analyst
Admin
Topic Expert
Topic
Expert
Internal Gatekeeper:
Monitors and develops the strategy. Assigns and coordinates actions.
Internal Experts
Approves content.
Provides ‘expert’ level content.
External team
Produces content. Analyses results and monitors all social media channels.
External Gatekeeper:
Monitors and develops the strategy. Assigns and coordinates actions.
Final thought…