NEW PLATFORMS, FORMATS, CHALLENGES · NEW THE FUTURE OF ADVERTISING The new consumer skips from...
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NEW THE FUTURE OF ADVERTISING The new consumer skips from platform to platform, device to device, searching for relevant content to inform or entertain them. This makes delivering content across multiple platforms and measurement of media consumption increasingly challenging. 5G will see media being delivered faster than ever before. But speed is nothing without reliability, and with consumers accessing digital content on an ever increasing number of mobile devices, the need for an agile and flexible network has never been greater. We help media companies of all sizes prepare for change. We offer scalable and flexible services all designed to make infrastructures future-proof and able to deal with constant digital change. That includes everything from the bandwidth needed for live video, to hybrid fixed and mobile technology giving workers access to cloud-based services. WE ARE FULL OF IDEAS ON HOW TO MAKE YOUR COMPANY MORE AGILE AND CAN HELP WITH: THE RISE OF OTT PLAYERS GLOBALLY ARE LIVE VIDEO STREAMING Netflix IN BROADCAST MEDIA ON Increase social media apps 5.12 MILLION 556 MILLION SUBSCRIBERS MOBILE DATA IS REVOLUTIONISING THE WAY PEOPLE CONSUME CONTENT 1 THE APPETITE FOR NEW TECHNOLOGY IS HUGE PLATFORMS, FORMATS, CHALLENGES The new media world is changing quickly and dramatically. Vodafone has carried out research in partnership with MEC to understand this new media consumption. The result has uncovered a unique perspective on how companies are delivering content across an unprecedented and ever increasing number of formats and platforms. WHO’S CONSUMING WHERE? 1 THE DESIRE FOR DEVICES HAS NEVER BEEN STRONGER 2 VODAFONE’S RED STREAM NETWORK MULTI-CHANNEL SUPPORT, STORAGE AND DELIVERY TO LEARN MORE ABOUT THESE SOLUTIONS OR SPEAK TO YOUR ACCOUNT MANAGER VODAFONE HAS THE POWER TO SUPPORT NEW MULTI-PLATFORM MEDIA COMPANIES 37 % 50% 7 % 81 % 49 % OF PEOPLE OWN A SET TOP BOX OF PEOPLE OWN A TABLET OF PEOPLE OWN A SMART TV OF PEOPLE OWN A LAPTOP OF PEOPLE OWN CONNECTED CONSOLES PER MONTH BY 2022 22GB AI ARTIFICIAL INTELLIGENCE VR VIRTUAL REALITY AR AUGMENTED REALITY 360° 360° VIDEO Google Home, Amazon Echo and IBM Watson 5 million VR Gear headsets and 3.6 million Oculus Rift sold in 2016 500 million downloaded Pokemon-Go 53% of people engage more with this latest video format 3 1: Total unique visitors Dec 2016 2: GroupM Digital Landscape – February 2017 3: YuMe ‘Immersive Technologies: The new emerging platforms & opportunities for brands’ – 9th Jan 2017
Transcript of NEW PLATFORMS, FORMATS, CHALLENGES · NEW THE FUTURE OF ADVERTISING The new consumer skips from...
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NEW
THE FUTURE OF ADVERTISING
The new consumer skips from platform to platform, device to device, searching for relevant content to inform or entertain them. This makes delivering content across multiple platforms and measurement of media consumption increasingly challenging.
5G will see media being delivered faster than ever before. But speed is nothing without reliability, and with consumers accessing digital content on an ever increasing number of mobile devices, the need for an agile and flexible network has never been greater.
We help media companies of all sizes prepare for change. We offer scalable and flexible services all designed to make infrastructures future-proof and able to deal with constant digital change. That includes everything from the bandwidth needed for live video, to hybrid fixed and mobile technology giving workers access to cloud-based services.
WE ARE FULL OF IDEAS ON HOW TO MAKE YOUR COMPANY MORE AGILE AND CAN HELP WITH:
THE RISE OF OTT PLAYERS
GLOBALLY ARE LIVE VIDEO STREAMING
Netflix
IN BROADCAST MEDIA ONIncrease
social mediaapps
5.12MILLION
556MILLION
SUBSCRIBERS
MOBILE DATA IS REVOLUTIONISING
THE WAY PEOPLE CONSUME CONTENT1
THE APPETITE FOR NEW TECHNOLOGY IS HUGE
PLATFORMS, FORMATS, CHALLENGES
The new media world is changing quickly and dramatically. Vodafone has carried out research in partnership with MEC to understand this new media consumption.
The result has uncovered a unique perspective on how companies are delivering content across an unprecedented and ever increasing number of formats and platforms.
WHO’S CONSUMING WHERE? 1
THE DESIRE FOR DEVICES HAS NEVER BEEN STRONGER2
VODAFONE’S RED STREAM NETWORK
MULTI-CHANNEL SUPPORT, STORAGE
AND DELIVERY
TO LEARN MORE ABOUT
THESE SOLUTIONS
OR SPEAK TO YOUR ACCOUNT MANAGER
VODAFONE HAS THE POWER TO SUPPORT
NEW MULTI-PLATFORM MEDIA COMPANIES
37%50%
7%
81%49%
OF PEOPLE OWN A SET
TOP BOX
OF PEOPLE OWN A
TABLET
OF PEOPLE OWN A
SMART TV
OF PEOPLE OWN A
LAPTOP
OF PEOPLE OWNCONNECTED CONSOLES
PER MONTHBY 2022
22GB
AIARTIFICIAL
INTELLIGENCE
VRVIRTUAL REALITY
ARAUGMENTED REALITY
360°360° VIDEO
Google Home, Amazon Echo and
IBM Watson
5 million VR Gear headsets and 3.6 million Oculus Rift
sold in 2016
500 million downloaded Pokemon-Go
53% of people engage more with this latest video format 3
1: Total unique visitors Dec 2016 2: GroupM Digital Landscape – February 2017 3: YuMe ‘Immersive Technologies: The new emerging platforms & opportunities for brands’ – 9th Jan 2017
http://www.vodafone.co.uk/business/solutions/http://www.vodafone.co.uk/business/solutions/cloud-hosting/index.htmhttp://www.vodafone.co.uk/business/solutions/cloud-hosting/index.htmhttp://www.vodafone.co.uk/business/solutions/cloud-hosting/index.htmhttp://www.vodafone.co.uk/business/solutions/networking/iot/index.htmhttp://www.vodafone.co.uk/business/solutions/networking/iot/index.htmhttp://www.vodafone.co.uk/business/solutions/networking/iot/index.htm
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