New Partner Workbook WEB

15
01 NEW PARTNER TRAINING AGENDA Objective: Equip you to… n Book and hold your first five $400 + appointments n Begin building your client re-order business n Recoup your initial investment by earning your Quick Start Bonus n Promote to Style Partner, earn an extra $250 Bonus and maximize your future earning potential 9:00 a.m. – 9:30 a.m. Segment 1: Welcome 9:30 a.m. – 10:00 a.m. Segment 2: 90-Day Business Plan 10:00 a.m. – 10:30 a.m. Segment 3: Book Client Appointments 10:30 a.m. – 10:45 a.m. Break 10:45 a.m. – 12:30 p.m. Segment 4: Our Products 12:30 p.m. – 1:30 p.m. Lunch 1:30 p.m. – 3:00 p.m. Segment 5: Measuring Certification 3:00 p.m. – 3:15 p.m. Break 3:15 p.m. – 4:00 p.m. Segment 6: Build Clients for Life 4:00 p.m. – 4:30 p.m. Segment 7: Build a Team 4:30 p.m. – 5:00 p.m. Segment 8: Next Steps New Style Advisor Workbook 2011

Transcript of New Partner Workbook WEB

Page 1: New Partner Workbook WEB

01NEW PARTNER TRAINING AGENDA

Objective:

Equip you to…

n Book and hold your first five $400 + appointmentsn Begin building your client re-order businessn Recoup your initial investment by earning your Quick Start Bonusn Promote to Style Partner, earn an extra $250 Bonus and maximize your future

earning potential

9:00 a.m. – 9:30 a.m. Segment 1: Welcome

9:30 a.m. – 10:00 a.m. Segment 2: 90-Day Business Plan

10:00 a.m. – 10:30 a.m. Segment 3: Book Client Appointments

10:30 a.m. – 10:45 a.m. Break

10:45 a.m. – 12:30 p.m. Segment 4: Our Products

12:30 p.m. – 1:30 p.m. Lunch

1:30 p.m. – 3:00 p.m. Segment 5: Measuring Certification

3:00 p.m. – 3:15 p.m. Break

3:15 p.m. – 4:00 p.m. Segment 6: Build Clients for Life

4:00 p.m. – 4:30 p.m. Segment 7: Build a Team

4:30 p.m. – 5:00 p.m. Segment 8: Next Steps

N e w S t y l e A d v i s o r Wo r k b o o k

2011

Page 2: New Partner Workbook WEB

02 0390 DAY BUSINESS PLANWELCOME

A Clothing Revolution - Our Philosophy: Luxury within Reach

In 2007, J.Hilburn Founders Hil Davis and Veeral Rathod set out to revolutionize the way

men shop for clothing.

Transforming a $_______ Billion Industry

n J.Hilburn has eliminated ____________________ while providing a uniquely

personal wardrobing experience.

n J.Hilburn’s clients are fiercely loyal as evident by our _______ re-order rate.

A Marketing Revolution - Our Business Model: Relationship Marketing

RetailImpersonal

Custom Expensive

Online Impractical

J.Hilburn You Customers

Do 2 Things

1. Build a loyal client base.

2. Build a team that does the same.

5 New Client ______________ + 5 Client ______________ a Month

- Flexible Earning Opportunities -

Team Commissions Team Bonuses

Car Program

Quick Start BonusesImmediate Income+

+

________ Monthly New Client Appointments at $________ = $___________

________ Monthly Client Reorders at $________ = $___________

Your Monthly PV $ ___________ X Commission % ___________

Your Monthly Total Direct Earnings $___________

5 Ways to Earn

Immediate Income

5+5 Success Formula

Page 3: New Partner Workbook WEB

04 0590 DAY BUSINESS PLAN

- Earn Your Investment Back -

30 Days Phase 1

60 Days Phase 2

90 Days Phase 3

$________

$________

$________You

Monthly Personal VoluMe Direct coMMission Percentage saMPle creDit$0.00 - $299.99 10% -

$300.00 - $499.99 12% -$500.00-$999.99 15% -

$1,000.00 - $1,499.99 20% $25$1,500.00 - $2,999.99 25% $50$3,000.00 - $4,999.99 28% $100

$5,000 + 30% $150

Build a Team That Does the Same

$________ $________ $________

Monthly Direct Commission Structure

Quick Start Bonus

HOMEWORK

90 DAY BUSINESS PLAN

My Why: ________________________________________________________________

Block Your Calendar

Focus Time On: __________________ ___________________ ____________________

My Number: ___________________

F

Friends

R

Relatives

A

Associates

N

Neighbors

K

Kid or Kennel Connections

sunDay MonDay tuesDay WeDnesDay thursDay FriDay saturDayMorning

Afternoon

Evening

BUILD YOUR LIST

Page 4: New Partner Workbook WEB

06 0790 DAY BUSINESS PLAN

Sample Script

Hello (name here),

I just started a business with J.Hilburn. We make men’s custom shirts and other clothing using the finest fabrics, and world-class construction at incredibly affordable prices. Check us out at www.jhilburn.com.

I know you’re a sharp dresser so I immediately thought of you. I’d love your thoughts. I can save you time and money.

I’ll be in your area Tuesday or Thursday afternoon from 1 to 3 p.m.. I’d like to come by your office and show you more. Which day works best for you?

Our Proven Booking Formula

1. Share Who You Are and Why You’re Calling

2. Flatter

3. Share What You Offer

4. Set the Appointment

HOMEWORK

OUR PRODUCTS

Notes:

Luxury Within ReachBook Client Appointments

High Quality

Low Quality

Inexpensive Expensive

Page 5: New Partner Workbook WEB

08 09OUR PRODUCTSOUR PRODUCTS

FABRICCRAFTMANSHIP

FEATURESFIT

Notes:

Our Signature Shirt Components

Notes:

Place Order

Shirt SewnPattern Design

Shipped to J.Hilburn

Fabric Cut

Shipped to You You Deliver Shirt

Sent to Master Tailor

In Production for 3-4 Weeks

In Transit

Quality Checked

Signature Shirt Craftsmanship

Page 6: New Partner Workbook WEB

10 11OUR PRODUCTS

Notes:

Anatomy of a Custom Shirt

OUR PRODUCTS

Notes:

COLORSWhites, Pinks,

Lavendars, Blues, Darks

PATTERNSolids, Stripes, Checks

PRICEBlue, Brown,

Burgundy, Black Label

FABRIC

TEXTUREBroadcloth, Pinpoint,

Oxford, Twill,Herringbone

Four piece collars for stable, yet supple fit

20-22 stitches per inch single needle tailoring for smooth, even seams

Measurements are taken to create a unique pattern for

a personalized fit

Personalized Style

Precise pattern matching wherever

possible on the cuff, seams, and

pockets

Double stack buttons for

durability and ease of buttoning

Page 7: New Partner Workbook WEB

12 13

Straight(CO-1)

Classic(CO-2)

Spread(CO-3)

(CO-17)

Cutaway(CO-4)

(CO-15)

(CO-5)

(CO-7) (CO-8)

(CO-6)

Banded(CO-10) (CO-12)

V-Shaped (PK-4)

FrenchMiter (CU-3)

FrenchSquare (CU-9)

Miter (CU-1) Miter (CU-2) Round (CU-4)French

Round (CU-6)Double Button

Square (CU-7) (CU-10) (CU-14)Western(CU-11)

OUR PRODUCTSOUR PRODUCTS

Features Features

Collar Styles

Placket Styles

Pocket Styles

Cuff Styles

Back Pleat Styles

Page 8: New Partner Workbook WEB

14 15

+8” +8”

+6” +6”

+4” +4”

+6” +6”

Normal

Tailored

+6”

+4” +8”

+6”+6”

+4” +8”

+6”

Euro

Comfort

Sleeve

NarrowerBody

StandardSleeveOpening

NormalBody

Sleeve

NormalBody

ComfortBodySleeve

Opening

OUR PRODUCTS OUR PRODUCTS

FABRICCRAFTSMANSHIP

FEATURESFIT

Notes:

Our Signature Trouser ComponentsShirt Fits

Fit Adjustments to ChestHigher armhole

& narrower sleeveNarrower

body

Euro +4” (Fit-1) Tailored +6” (Fit-2)

Normal +6” (Fit-3) Comfort +8” (Fit-4)

Higher armhole& narrower sleeve

Normalbody

Standard sleeve

openingNormal body

Comfort body

Slightly larger sleeve opening

Page 9: New Partner Workbook WEB

16 17OUR PRODUCTSOUR PRODUCTS

Notes:

Trouser Craftsmanship

Sits at waist

Fuller seat and thigh

Sits just below the navel

Not baggy or tight

through the seat and

thigh

Sits on the hips

Slimmer legs

Contoured waistband

Not baggy or tight through the seat and thigh

Sits on the hips

ClassicTraditional Fit

EuroFashion Forward

Tailored Modern Fit

SportCasual Fit

Trouser Fits

French fly waistband forsupport and eases tension

across front of trouser

Reinforced saddle

Extended tab waistbandfor finished look

Busted back waistband for easy alterations and comfort Fully constructed waistband

helps prevent waistband roll

All wool trousers are lined to knee for ease of wearOutseam

Fully constructed

Page 10: New Partner Workbook WEB

18 19OUR PRODUCTS OUR PRODUCTS

Notes:

COREFine Italian Wools

Everyday Performance

Lightweight

Luxurious

SEASONAL Cotton

Linen Blends

Flannels

Corduroy

Trouser Fabrics Own Your Clients Closet

Page 11: New Partner Workbook WEB

20 21OUR PRODUCTSOUR PRODUCTS

Set a ______________________________ goal before each appointment.

Don’t _________________ clients.

Step 1: Set the Tone n Ask questions n Share your commercial

Step 2: Build Your Client’s Measurement Profilen Ask height/weight n Get 3 initials n Get off-the-rack size n Take measurements

Notes:

Notes:

Step 3: Guide the Buying Processn Start with shirts n Move to trousersn Add-on

Step 4: Take the Order and Explain the Delivery Process.

Notes:

Notes:

The Appointment The Appointment

Page 12: New Partner Workbook WEB

22 23CLIENT PERSONAL MEASUREMENT PROFILE

QUICK CHECKS AND FIT CHARTS

MEASUREMENTPROFILE

NOTES

Partner Name/NumberDate

Client Name

Height Weight Initials Off the Rack Shirt Size Off the Rack Coat Size

MEASUREMENTSShirt

*Taken to the 1/4”

Shirt*Taken to the 1/4”

Shirt*Taken to the 1/4”

Shirt*Taken to the 1/4”

Shirt*Taken to the 1/2”

Shirt*Taken to the 1/2”

Shirt*Taken to the 1/2”

Trouser*Taken to the inch using the belt tool

Trouser*Taken to the 1/2”

Trouser*Taken to the 1/2”

Shirt*Taken to the 1/4”

Coat*Taken to the 1/2”

Shirt and Coat*Taken to the 1/2”

Shirt and Trouser*Taken to the 1/2”

(Actual) (+ 1/2”)

*Round up to the nearest inch

Overarm-ChestDifference

(B-C)

A) NECK

B) OVERARM

C) CHEST

D) SHIRT WAIST

E) HIPS

F) SHOULDER

G) RIGHT SLEEVE

H) LEFT SLEEVE

I) RIGHT WRIST

J) LEFT WRIST

K) SHIRT LENGTH

L) TROUSER WAIST

M) RIGHT OUTSEAM

N) LEFT OUTSEAM

Watch

Watch

TROUSERSIf Client’s Height is:

Minimum Outseam should be:

Maximum Outseam should be:

5’ 8”

39”

41”

5’ 7”

38.5”

40.5”

5’ 6”

38“

40”

5’ 9”

39.5”

41.5”

5’ 10”

40”

42”

5’ 11”

40.5”

43”

6’0”

41”

43.5”

6’1”

41.5”

44”85% of men should fall within these ranges

6’2”

42”

44.5”

6’3”

42.5”

45”

6’ 4”

43”

45.5”

6’ 5”

43.5”

46”

SHIRTSIf Client’s Height is:

Shirt Length should be:

Long Sleeve Length should be:

Short Sleeve Length should be:

5’ 8”

30”

34.5”

19”

5’ 9”

31”

35”

19.5”

5’ 10”

31.5”

35.5”

20”

5’ 11”

32”

36”

20.5”

6’0”

32.5”

36.5”

21”

6’1”

33”

37”

21.5”Tolerance: +/- 1.5”

6’2”

33.5”

37.5”

22”

6’3”

34”

38”

22.5”

6’ 4”

34.5”

38.5”

23”

6’ 5”

35”

39”

23.5”

Tolerance: +/- 1” Tolerance: +/- 1.5”

36”

17.75

38”

18.5”

40”

19.25

42”

20”

44”

20.5”

46”

21”

47”

21.75

48”

22.5”

50”

23”

51”

23.25

52”

23.5”

If Client’s Chest is:

Shoulders should be:

COATS

*To wear the Tailored Fit, we recommend for the shirt waist to be at least 2” less than chest**If the shirt waist is greater than the chest, we currently do not offer a fit

6” to 8“

Classic or Tailored*

9”

Classic

10” to 11”Classic,

increase coat size 1”

If Overarm minus Chest is:

Recommended Fit is:

32” to 34.25”

5’4” to 5’7”

Short

34.5” to 36.25”

5’8” to 5’11”

Regular

36.5” to 38”

6’0” to 6’3”

Long

If Shirt Sleeve Length is:

and/or

If Client’s Height is:

Recommended Length is:

Front View

A

CB

D

K

E

I J

Back View

GH

F

Front View

L

E

M N

SHIRTNormal Tailored European Comfort Other

TROUSERClassic Tailored European Sport

COAT

SIZE

FIT Classic Tailored

LENGTH Short Regular Long

BUILD CLIENTS FOR LIFE

What to take with you:

Check the Fit:

n Collar: _______________________

n Shoulders: _______________________

n Sleeve Length: _______________________

n Length: _______________________

We can deliver a shirt that’s too _____________, but not one that is too _____________.

_______________________ takes care of most minor issues.

Notes:

Present the Box:

Build Clients for Life

Lifetime Client Value - The Delivery

Page 13: New Partner Workbook WEB

24 25BUILD A TEAM

You Your Team

Level 1 4%

Level 2 3%

Level 3-6 2%

+

Earn More with a Team

BUILD A TEAM

Monthly Commission

leVel teaM siZe neW aPPointMents 5 client reorDers VoluMe solD coMMission Monthly coMMissionYOU 1 5 5 $3,000 28% $840

1 3 15 15 $9,000 4% $3602 9 45 45 $27,000 3% $8103 27 135 135 $81,000 2% $1,6204 81 405 405 $243,000 2% $4,8605 243 1,215 1,215 $729,000 2% 6 729 3,645 3,645 $2,187,000 2%

TOTAL

The Big Picture

Notes:

Notes:

Page 14: New Partner Workbook WEB

26 27BUILD A TEAM

Build Team

You

$_____________ Style Partner Bonus $_____________ Bonus

30 Days Phase 1

60 Days Phase 2

90 Days Phase 3

$________

$________

$________

_______________

Total $________

You

Sell $400 Personal Volume

Sell $300 Personal Volume

Quick Start+

Earn Your Investment Back

Quick Start Bonus

Promote to Style Partner in 90 days

NEXT STEPS

n Book and hold your first five $400 appointments

n Begin building your client re-order business

n Earn Quick Start

n Promote to Style Partner

n Share the opportunity and build your team

n ________________________________________________

n ________________________________________________

n ________________________________________________

n ________________________________________________

Focus on Revenue Generating Activities.

HOMEWORK

REVIEW

Page 15: New Partner Workbook WEB

28NOTES

j h i l b u r n p a r t n e r s . c o m