New Orleans Bolts

~We are the New Orleans Bolts and we are a baseball team. ~Our team colors are orange, yellow and blue.~We are located in New Orleans, Louisiana ~We chose New Orleans because they do not have a baseball team.

About the team

~Population of New Orleans- 318,069~Average Income- $51,164~Target market- 57% Male, 43% female, age range from 18-49, Caucasian account for 86% or fan base, Hispanic represent 29.4%, and African American represent 8.4%. Income level is high with 59% of fan base earning $75,000 or higher.

City Information

~Our stadium is called The Nike Stadium. Nike is our team sponsor.~Average Arena Size- 43,975 seats~Average Ticket price- $60~Our seats are made from recycled material. ~The tickets are made from recycled paper.~The surface of the field is turf.

Stadium

~There are 30 teams in the MLB -14 in the American League16 in the National League

~Our team is a part of the National league (Central division)

League Overview

Inside

Outside

~We have two electronic score boards.~We have solar panels to run our electricity efficiently. ~Our lights are LED which are eco-friendly.

Technology

Mascot and Logo

~Mardi Gras/ Carnival~The National WW2 Museum~Audubon Zoo~The Golden Arch ~Plantations~Historic Buildings~The French Quarter~Parks

Attractions

~For our first game, we will have a giveaway of rally towels and a bobble head to the first 1,000 people.~During the 7th inning stretch we will throw t-shirts with our team logo on it into the stand~In-between innings we will have games that involve fans ~A fan will be chosen to throw the first pitch.~After the game we will allow kids to run around the bases

Special Promotions

~We will be marketing to ages 18-49~During the games, we will have games and activities to involve the fans~The New Orleans Bolts will have a Fantasy Baseball team available~We will have commercials to promote our team and what we sell at our park.

Marketing Strategies

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