Presentation

from: Varun b. aminIIIM-chamga-2009/11

Training in Godrej and Boyce Mfg. Co. Ltd

History

• The story of Godrej started in 1897. Ardeshir Godrej - at 29, infused with the swadeshi spirit - started manufacturing locks in a tiny shed adjacent to Bombay Gas Company at Lalbaug (Mumbai). Ardeshir moved restlessly from locks to safes, soaps and further. His brother Pirojsha Godrej joined the business in 1906 to place the business on a strong footing by nurturing these growing industries. The efforts and devotion of the brothers laid the foundation of a flourishing business which became a household name -'Godrej'.

• INCORPORATIONEstablished in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act,1913.

The Godrej Group

1.Godrej & Boyce

• From locks to aerospace, furniture to construction, appliances to custom-built critical equipment, and several more, Godrej & Boyce has a diverse range of products and services

2.Godrej Industries

• India's leading manufacturer of oleochemicals making more than a hundred chemicals for use in over two dozen industries. Its products also include edible oils, vanaspati and bakery fats

3.Godrej Properties

• One of India’s leading real estate development companies focusing on residential, commercial and township development

4.Godrej Consumer Products

• A major player in the Indian FMCG market with leadership in personal care, hair care, household care and fabric care segments

• Godrej Household Products

• Godrej Hershey

• Godrej Agrovet

• Godrej InfoTech

• Godrej Efacec Automation and Robotics

• Geometric

• International operations

Board of Directors

Branches (Sales and Service) and Retail Showrooms

• Mumbai, Ahmadabad, Bhopal, Indore, Jabalpur, Pune, Raipur, Thane, Dombilivli

• New Delhi, Chandigarh, Faridabad, Ghaziabad, Jaipur, Kanpur, Lucknow

• Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnam

• Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna• The Company has a network of 38 Company

owned Showrooms, more than 2,200 Wholesale Dealers, and more than 18,000 Retail out lets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka) and Riyadh (Saudi Arabia).

• Employees• 10700 (including 2,000 in Sales and Service)

1.1Businesses of Godrej and Boyce Mfg. Co. Ltd

• APPLIANCES (ISO 9001/14001)• INTERIO” FURNITURE (ISO 9001/14001; OHSAS 18001)• LOCKS (ISO 9001/14001; OHSAS 18001)• SECURITY SOLUTIONS (ISO 9001/14001; OHSAS18001 • “PRIMA” VENDING AND AUDIO-VISUAL SOLUTIONS

(ISO 9001)• STORAGE SOLUTIONS (ISO 9001)• MATERIAL HANDLING (ISO 9001/14001; OHSAS 18001)• INDUSTRIAL PRODUCTS (ISO 9001/14001)• ELECTRICALS AND ELECTRONICS (ISO 9001/14001,

OHSAS 18001)• CONSTRUCTION AND REAL ESTATE(ISO 9001/14001;

OHSAS 18001)

Godrej Locks Division

Godrej Locks is a business unit of Godrej & Boyce Mfg. Co. Ltd.

• Padlocks Rim locks

• Disk Pad lock Mortise locks

• Furniture locks Cylindrical locks

Project Introduction

• The topic of the project was "Market research for the opportunities of Godrej locks in construction areas.“

Sampling Used Under this project

• Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient. This nonprobability method is often used during preliminary research efforts to get a gross estimate of the results, without incurring the cost or time

required to select a random sample

• Judgment sampling is a common nonprobability method. The researcher selects the sample based on judgment. This is usually and extension of convenience sampling. For example, a researcher may decide to draw the entire sample from one "representative" city, even though the population includes all cities. When using this method, the researcher must be confident that the chosen sample is truly representative of the entire population

• Snowball sampling is a special nonprobability method used when the desired sample characteristic is rare. It may be extremely difficult or cost prohibitive to locate respondents in these situations.

Objectives of the research:-

• 1. To find out market opportunities.

• 2. To study consumer buying habits.

• 3. To find out effectiveness of the brand in market.

Primary research

• Qualitative primary research involves gathering information from interviews or focus groups.

• Open-ended interviews include questions that cannot be answered with a yes or no. You can get a lot of information from such interviews and also find out about the dislikes, likes, requirements, trends and emotional motivators of your primary market

• telephone interviews

Data Analysis

• Q) Expected ending month/year of the project

1) July to December-2010 (2) January to june-2011 (3) After june-2011

Q)Types of the Project

1.Row houses 2. Appartment/flats 3. Mall 4. Bunglow 5. Corporate bulding 6.Any other

• Q) Current status of the project• 0 to 25%• 25 to 50%• 50 to 75%• 75 to 100%

• Q) Are you looking for sample house?

• Q) Which Types of locks are you looking for?

1) Padlocks2)Furniturelocks3)Rimlocks4) Cylindrical

5) Mortiselocks

• Q) What do you consider while purchasing the locks?

1) Quality 2) Price 3) Brand name

4) After services 5) Varity 6) Looks

• Q) Are you looking locks for,

Only for main doors

For Main and Internal Doors

• Q) What first comes in your mind When you heard about Godrej locks?

Quaqlity & Brand name Price After services Varity Looks

• Q) How do you consider Godrej locks as?

1) Excellent 2) Good 3) Average 4) Bad 5) Worst

• Q) Are you looking for Purchasing the Godrej locks?

YES NO NOT DECIDED

• Q) Will you try to call Godrej locks before buying any locks?

Yes No

• Q) Do you think that Godrej Locks will add value to your House?

Findings

• Most of the respondents are willing to buy Godrej locks and also given name of the project site and phone number who wants to buy.

• Majority of them are looking to by locks only for main doors.

• All of them think that Godrej locks will add value to their Project.

• Most of the respondents will think to buy Godrej locks before buying any products.

• Except 3 to 4 complains about services all of them consider Godrej locks as good brand.

• It seems that Brand name influence the buyers and its good working for Godrej locks

• All of them consider Godrej locks as high Quality brand.

Limitation of the Research

• The information provided by the respondents on which all the results were drawn cannot be denied that here was always a possibility of response error.

• The respondent’s were in segments so the time taken to interview with them was too much.

• The study was conducted within a time frame work of two months duration only.

• The respondents feel reluctant about the survey conducted.

• Secondary data could not be fully utilized because of difficulty in assessing it.

Suggestions

• There are lots of small to medium segment construction projects are going so Godrej locks Should also consider this segments in construction area they can also give good amount of business.

• Godrej locks should strengthen or improve services department as there are some complains about after services.

Thanks