Tourism in todays world is a very big economic and social activity, generating a large amount of income employment and foreign currency and investment opportunities. Though currently, the developed nations are getting the lions share of the benefit of tourism, there is a promising future for the developing nations also. The contribution of tourism towards socio-economic development and environmental conversation is immense.The growth and unprecedented boom in travel industry has been incredible, but definitely not sudden. There has been a consistent growth pattern in the travel industry. World Travel and Tourism Council (WTTC) states, that India will emerge as the second fastest growing tourism economy globally between 2005 and 2014 followed by china. Successful promotions such as Ministry of Tourism Incredible Indias multi-media campaign and the budget travel boom are to have contributed to the tourism gold rush. India earned Rs 296035 crore through tourism in 2006 and Rs 5040320 crores in 2011. Economies of the world are changing at an alarming rate. Europe and America are growing way to shift of wealth power to china, India and Far East.Despite the immense tourism potential in Jammu and Kashmir, it has got the right share in tourism. The Political instability and the ongoing militancy /disturbance is the main hurdle in the way of tourism promotion. Advertisiting, publicity, policy of the state government, lack of proper funds and above all lack of professionalism in Jammu and Kashmir State are the other main reasons for the slow growth of tourism. The State Government has created number of Tourism Development Authorities for integrated development of tourist destinations in the state, but none of these authorities are headed by personnels trained in tourism management. In fact, the department of Tourism and the J&K State Tourism Corporation limited needs to formulate and implement a proper tourism policy and plan with an integrated tourism marketing effort for the promotion of tourism in the state. In this paper we have suggested two sets of measures one, Operational Measures and Secondly, Operative measures to synergise the tempo of pilgrimage tourism development in Jammu and Kashmir State.