New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil (FINAL)
Transcript of New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil (FINAL)
Jeff Tancil | TancilTown Media 1
:WebDevelopment
With in th e Mus e um a nd B e yond
Jeff Tancil | TancilTown Media 2
: CaseStudy TheTenementMuseum
Stories of immigrants who , 19lived in typical th Century
.tenement
, Narrative accessible approach tohistoric house
.Museum
2008 “brickandmortar”: 120,000visitors
2008 : “virtual visitors”500,000
Jeff Tancil | TancilTown Media 3
: TenementMuseum ?Whyawebguy
Capitalizeon techand . fundingopportunities
, Liaisewith andbring , knowledgeto various
.departments
Doubleas “IT guy”
. ReporttoVicePresident
Jeff Tancil | TancilTown Media 4
…TheWebGuy
or
Jeff Tancil | TancilTown Media 5
: CaseStudy AVirtual Tour
- Inter departmental: , collaboration education
.curatorial and“webguy”
, Webguyworkedoncontent . interfaceandcoding
Almostas popularas Virtual TourofGraceland
, Useful to various audiences . includingclassroom
Jeff Tancil | TancilTown Media 6
Ca s e S tudy:DAR P
TM funds cre a tion of orig ina l, we b-ba s e d a rt. P roje c ts e xplore conte mpora ry immig ra tion.
Mis s ion-drive n a nd multi-purpos e .
E xpa nd a udie nce /notion of h is tory mus e um
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: TakingStock:PROs
• Ope n to ne w te c h nolog y a nd d iffe re nt a pp lic a tions o f it.
• We b g uy driving pro je c ts …• …but not working a lone .• We ll-tra ffic ke d, we ll-re g a rde d we b s ite s .
:CONs• Als o th e IT g uy! • Did ins titution try to do too m uc h ?
Jeff Tancil | TancilTown Media 8
:ShiftingRole WebasMarketing
? Is this therighthomefortheweb
, - , -Incurrentclimate manylowcost potentialhigh ( . . ) impactvehicles eg Facebook
: — CONTENT asbestmarketingdevice getnoticed inacrowdedfield
, Regardlessofdepartment needsupervisorswho ’ . areattunedtothemediumspossibilities
Jeff Tancil | TancilTown Media 9
: CaseStudy IOTMEB ring colle c tions online .
Inte r-de pa rtme nta l...
…but no c le a r le a de r a nd no involve me nt of E duca tion.
And pe rha ps too involve d/e xpe ns ive .
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… andthenaDepartment
• S e rve a s po int pe rs on to g e ne ra te pro je c ts .
• F os te r c o lla bora tive e nvironm e nt.
• F oc us on th e We b/ne w me dia a s pa rt o f Mus e um e xpe rie nc e .
• S upe rvis e IT.
Jeff Tancil | TancilTown Media 11
: CaseStudy FromEllis toOrchard
• Ide a e volve d org a nica lly ove r ma ny ye a rs
• E duca tion-orie nte d
• Colla bora tive
• Ma ny s ta ke holde rs
Jeff Tancil | TancilTown Media 12
: CaseStudy FromEllis toOrchard
• Mos t popula r non-vis it pa g e on s ite
• S XS W a wa rd nomine e
• Alre a dy us e d in c la s s rooms a round country.
• S te a dy flow of e ma ils to Vic toria .
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TheMovetoConsultation
• Te ne me nt Mus e um h a s g re a t a ud ie nc e a nd ne e d to ra is e m one y.
• With ne w ne e ds a nd ne w le a de rs h ip, We b’s ro le c h a ng e s : Mus e um wa nts c ons u lta tion.
• Mus e um now foc us e s on c ritic a l, s m a ll-s c a le upda te s ; we b le s s promine nt.
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• Opportunity to work with va rie ty of ins titutions .
• S e e diffe re nt a pproa che s to inte g ra ting we b pe rs onne l: own de pa rtme nt to cons ulta nt a iding s ma ll s ta ff.
• R e g a rdle s s of a pproa ch , g ood to ha ve s ome one who is cog niz a nt of a nd s e ns itive to org a niz a tion’s ne e ds , cons tra ints a nd conte nt AND the pos s ib ilitie s of the we b.
TheMovetoConsultation