New Media Prev
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New Media forPrevention
Sponsored by theKansas Family Partnership
May, 2008
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What R We Doin’ 2day?
• Define new media
• Chat about it and talk about it
• Explore, Discover
• Describe new media already in use
• Decide on at least 1 new media to learn more about
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Photo: photo citizen
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"We have clearly seen that networks that use social media
ignite social change."--Allison Fine, Author,
Momentum: Igniting Social Change in a Connected Age
Photo: Ross Mayfield
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Photo: espen
Web 2.0 is really about normal everyday people
using the web and creating things on it - forget the acronyms.
--Richard McManus
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The Way We Were
• Coalition members• Community Partners• Policymakers • Main Stream Media• Youth• Parents• Others
Message, channels and receivers (Photo: megan cole)Lefebvre SocialMedia 02142007, CADCA Forum, On social marketing & social change
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Current Reality
Business Community
Youth ServingSchool
Media
Youth
Parents
Engagement, Interaction, Multiplexity and Authenticity, Lefebvre, C. CADCA Forum, 2007Photo: megan cole
Law Enforcement
Religious-/Fraternal
Civic/Volunteer
Healthcare
State/Tribal/Local Gov
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Photo: yoshi
What is New Media?
It’s about connecting.
No, it’s about community.
Isn’t it about Conversation?What about
openness
Nah, it’s about participation.
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Participant PollParticipant PollHow many of us are already using
these social media? 1. Flickr, YouTube
2. Del.icio.us
3. Blog
4. Social network
5. Podcast
6. Microblog
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Content
Communities
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
http://www.flickr.com/photos/coyenator/137915253/in/set-72057594121565612/
You can also add “notes” to photos!
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Presentations
Remember: Creative Commons
Re-use
Remix
Make stuff
setsbadges
slideshows
Event albums
Tag
Organize
Document
Share
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Your Community
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http://www.youtube.com/nonprofits
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http://youtube.com/youthnoise
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http://www.youtube.com/watch?v=7XqcfgAhpE8
Your community’s video story or documentary
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So, what can Providers & So, what can Providers & communities do with YouTube?communities do with YouTube?
•Connect•Comment•Celebrate •Tell stories•PSA•What else?
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What is it?
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Tagging in Del.icio.us
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So, what if people in the Kansas So, what if people in the Kansas Prevention network created Prevention network created
common tags?common tags?
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What’s it good for?
Research Tools
Podcasts
Resources
Best Practices
Collaboration
Photo: babblingdweeb
Materials
News
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Website Blog
Wiki
Web 1.0 to Web 2.0
Based on photo by luc legay
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Photo: minifig
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Anatomy of a Blog
http:/opblog.wordpress.com/
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And now, Microblogging?
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Podcasting
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Photo: nao-cha
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Server/Hosting service
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Website Blog
Wiki
Web 1.0 to Web 2.0
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Photo: Nimages DR
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Experimental Prototype
Photo: Nimages DR
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http://technologyinprevention.blogspot.com