New Media Platforms and Sports Right Eclat Entertainment Inc. April 2006 Introduction of Latest new...

New Media Platforms and

Sports Right

Eclat Entertainment Inc.

April 2006

Introduction of Latest new media

- 2 -New Media Platforms and Sports Right

AGENDAAGENDA

1.1. New Media PlatformsNew Media Platforms

2.2. Sports Broadcasting Business in KoreaSports Broadcasting Business in Korea

3.3. Media Platform Market DataMedia Platform Market Data

4.4. Media PlatformMedia Platform

5.5. License Spillover due to Device ConvergenceLicense Spillover due to Device Convergence

- MobileMobile

- IP-TVIP-TV

- DMBDMB

- Wireless BroadbandWireless Broadband

- HSDPAHSDPA


1. New Media Platforms1. New Media Platforms

Service OperatorService Operator

TV

Radio

Mobile

Internet

Free

Charged

Free

Charged

Charged

Free

PlatformPlatform

TV Broadcaster

Static Mobile Phone enable

CableSatellite

IPTV

T-DMB

Terrestrial Radio

Internet Radio

Satellite Radio

T-DMB

Telecom (WAP,ME,JAVA)

Various Internet Site

mobility

Wibro

S-DMB/HSDPA


2. Sports Broadcasting Business in Korea2. Sports Broadcasting Business in Korea

Available platforms in KoreaAvailable platforms in Korea

Platform Business fields Availability and schedule

TV

Terrestrial

Cable

Satellite

- Broadcasting (Live & Delay) YES

OnlineWired Internet

Multimedia Player

- Broadband broadcasting (Live & VOD)

- Text broadcasting

- Data

- Downloading images, sound etc

YES

Mobile

Mobile Phone

PDA

Wireless LAN

- Wireless broadcasting (VOD & Download)

- Text broadcasting

- Data

- Images

YES

Satellite DMB

Terrestrial DMB- Broadcasting (Live & Delay) YES

New Media

IP-TV

Wireless Broadband

HSDPA

- Broadband broadcasting (Live & VOD)

- Text broadcasting

- Data

- Downloading images, sound etc

N/A

Scheduled for

2006-2007


3. Media Platform Market Data3. Media Platform Market Data

Media platform subscribing data Media platform subscribing data

TVTV (Unit: 1,000 Household)

Source: South Korea Key Statistics Telecom Market Overview and Analysis

Total number of household : 17,000,000

Terrestrial is estimated number and 3 million households plus to cable subscribers are watching by terrestrial wave

0

5,000

10,000

15,000

20,000

2003 2004 2005

11,400

14,400 15,450

12,450

16,300

13,300

2,1401,5101,030

Terrestrial Cable Satellite

Mobile & InternetMobile & Internet

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2003 2004 2005

33,592

29,220

36,220

31,580

38,732

32,570

Mobile Internet

Source: Ministry of Information and Communication

Popularizing rate of total population Mobile : 79 % Internet : 72%

(Unit: 1,000 people)


Mobile Users in KoreaMobile Users in Korea

Carrier Total Subscribers WAP Enabled CDMA2000-1X(EVDO)

SKT 19,669,396 18,962,230 18,726,314

KTF 12,455,370 12,116,824 11,929,641

LGT 6,607,905 6,047,723 5,927,440

Sum 38,732,671 37,126,777 36,583,395

% 100% 96% 94%

※ source : MIC 2006.3

2005 Sports Contents on Mobile Platform2005 Sports Contents on Mobile Platform

SKT KTF LGT

World Cup VOD, Images, Text VOD, Images, Text VOD, Images, Text

Major leagueLive Broadcasting,

Images, Text

Live Broadcasting,

Images, TextVOD, Images, Text

English Premier league VOD, Images, Text VOD, Images, Text VOD, Images, Text

NBA VOD, Images, Text VOD, Images, Text VOD, Images, Text

Korean BaseballLive Broadcasting,

Images, Text

Live Broadcasting,


Korean BasketballLive Broadcasting,

Images, Text

Live Broadcasting,


K-league (Korean Football)Live Broadcasting,

Images, Text

Live Broadcasting,


4. Media Platform: Mobile4. Media Platform: Mobile


Introduction of IPTV in KoreaIntroduction of IPTV in Korea

• Launching is delayed due to legislative issues between Communications and Broadcasting laws

• Only restricted services are allowed to launch ( Only VOD)

Prediction of IPTV usersPrediction of IPTV users

(Unit : 1,000 household)

Year

Assuming…

1. Widely available High speed Internet (VDSL)

2. IPTV Service launched by Mid-2006

3. Free Set-top box supplied

4. Media Platform: IP-TV4. Media Platform: IP-TV


Comparison between Comparison between Satellite-DMBSatellite-DMB andand Terrestrial-DMBTerrestrial-DMB

Satellite-based DMBSatellite-based DMB Terrestrial-based DMBTerrestrial-based DMB

4. Media Platform: DMB4. Media Platform: DMB

Channel : Audio, Data and Video - 13 possible TV channels for 25MHz ex) for SKT DMB service - 11 Video channels - 25 audio channels - 3 data channels

Channel : Audio, Data and Video - three blocks possible for one channel - Each block has 6 audio channels or one video, three audio and one data

Advantage

1. Marketed by Telco - Utilize Mobile phone users - Embedded in Mobile device

2. Various channels

3. Easily Expandable to nationwide

Disadvantage

1. Charged service (Monthly fee $12/mo.)

2. Large-scale investment - 400 Million USD ~800 Million USD

3. Limited contents - Difficult for securing quality contents

Advantage

1. Free Service - Commercial Advertisement

2. Smaller investment - 50 M USD per channel (nationwide)

3. Abundance of quality contents - operated by TV broadcasters

Disadvantage

1. Limited marketing - difficult for device development and distribution

2. Strict regulation - simultaneous transmission prohibited

3. Limiting number of channels - Only five channels available

Network : Satellite & Gap Fillers Network : Terrestrial network

Frequency : 25 MHz Frequency : 60MHz (ch. 12), possible additional frequency :ch.8 and 10


Comparison between Terrestrial-DMB and Satellite-DMBComparison between Terrestrial-DMB and Satellite-DMB

Section S-DMB T-DMB

Mobile reception

- Enable

- Bad reception areas covered by

Gap Fillers

- Enable

- Bad reception areas exist

Screen size - 7 inches - 7~12inches

Main revenue - Monthly subscription Fee( 12 USD/mo.) - Commercial Ads (no subscription fee for users)

Target market- Personal Mobile Phone

- Automobiles

- Personal Mobile Phone

- Automobiles

Service range - Nationwide service - Territorial service

Investment - 400 M USD ~ 800 M USD - 50 M USD per channel

Leading institution - TU Media - TV Broadcasters (KBS, SBS, MBC)




DMB Broadcasting in Korea DMB Broadcasting in Korea

Main Sports Broadcasting Terrestrial / Cable S-DMB T-DMB

Football

K-League Terrestrial / Cable NO NO

English Premier League,

German League,

French League,

Spanish League

Cable NO NO

Baseball

KBO (Korean baseball) Terrestrial / Cable YES YES

MLB

Yomiuri Giants

(Japanese baseball)

Cable YES(MLB) NO

BasketballKBL (Korean basketball)

NBACable YES NO

Volleyball V-League Terrestrial / Cable NO NO

Tennis WTA Cable NO NO

FightWWE, K-1

PRIDE FC, UFC, TNACable NO NO

Racing Formula 1 Cable NO NO

Golf PGA, LPGA, KPGA Terrestrial / Cable NO NO


4. Media Platform: Wireless Broadband4. Media Platform: Wireless Broadband

Positioning of Wibro ServicePositioning of Wibro Service

• Maximize advantages of both, High mobility (60km/h) & high transfer speed(512Kbps~3Mpbs) - Seamless service

• In mid-2006, Wireless Broadband (Wibro) will be commercialized in Korea.

• Estimated 10 Million users by 2010 and will generate USD 15 B

• High Data Rate Range (11~54 Mbps)

• Low subscription fee

WiFi Service Mobile Phone based

Advantages

Disadvantages

Advantages

Disadvantages

• Limited coverage area (Less than 100m)

• Restricted mobility (Less than 4km/h)

• Low Data Rate Range (few hundred ~ 2 Mbps)

• High subcription fee

• High Mobility (More than 250km/h)

• Wide Coverage Area (1 ~3 Km)

More Mobility

More Speed“Wireless

Broadband”


4. Media Platform: HSDPA4. Media Platform: HSDPA

• SKT : Wibro is complimentary of HSDPA. SKT will concentrate on HSDPA in 2006

• KTF : KTF will concentrate on Synergic service of KT’s Wibro and HSDPA

Introduction of HSDPAIntroduction of HSDPA

Bit rate (theoretical) Bit rate (actual) Capacity (1 Cell)

HSDPA 14Mbps 2~3Mbps Max 130 User

WCDMA 2Mbps 300~400Kbps Max 40 User

• HSDPA (High speed downlink packet access) will be launched in Mid-2006 / Hand set will launch in June 2006

• Subscriber forecast : 50~100 million until Dec. 2006 (Source : Ministry of Information and Communication)

• 2006 SKT coverage : 84 Cities / 2006 KTF coverage : 45 cities

Plan of 2 Major CarriersPlan of 2 Major Carriers

Available service: Real time broadcasting service 30 frame/s, Video phone service…


5. License Spillover due to Device Convergence5. License Spillover due to Device Convergence

Devices convergence between Platforms Devices convergence between Platforms

Environment Device

Internet/Wibro PC, Notebook, PC + TV

T-DMBPC

NotebooksHand sets

S-DMBPC

NotebooksHand sets

IPTV IPTV Set top + TV

CDMA / HSDPA Hand set

Possible overlap between platforms.Possible overlap between platforms.

May cause possible conflicts between licensees.May cause possible conflicts between licensees.

Do not segregate too much!!! Do not segregate too much!!!

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