The new media landscape

Prof Charlie Beckett

Making Media History

Impact of new technologies

• Religion• Science• Politics• Art

Changing Journalism

Networked journalism

• Combination of citizen and professional• Public participation throughout• Interactive• Connected• Service not manufacturing• Process not product

Old

• Barriers• Top down• Push• Expensive• Profitable• Closed• Scarce• Linear

New

• Easy access• Bottom up• Demand led• Marginal cheap• Loss making• Open• Abundant• Multi-channel

The graphic that explains everything about the new journalism business model

• Have a management strategy: eg produce when your audience consumes

• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share• Traditional values in a modern setting: critical,

independent, trust-worthy, experts in an uncertain world

Changing Politics

Marketing morals

Strategy Lessons

• Invest in communications & analytics as well as design

• Identify, segment, specify – listen and learn

• Align your organisation and your message before making the call to action

The new media landscape

Prof Charlie Beckett