New Media in the New Economy | Strategy: Inbound Marketing
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New Media in the New Economy Strategy: Inbound Marketing
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14-Sep-2014 -
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Business
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New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s
Transcript of New Media in the New Economy | Strategy: Inbound Marketing
New Media in the New Economy
Strategy: Inbound Marketing
Outbound Marketing
• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
Strategy: Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
Inbound vs Outbound
• New• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
Inbound Marketing
1. Get Found2. Convert3. Analyze
Get Found
• Build an online presence• Develop content• Publish and promote• Search engine optimization
Get Found: Build an Online Presence
• Start a Facebook fan page• Use Twitter for resources & PR• Use Linkedin for business networking• Follow blogs• Subscribe to newsletters• Microblog• Bookmark (Digg, Delicious, Stumble Upon)• Engage
Get Found: Develop Content
• Blog• Videos• Podcast• Screencast
• Presentations• eBooks• Webinars• News releases
Get Found: Publish and Promote
• Your website/blog• Facebook• Twitter• Linkedin• YouTube• Flickr• Eventbrite
• Evite• iTunes• Slideshare.net• Delicious• StumbleUpon• DIGG
Get Found: Search Engine Optimization
On-Page SEO = 25%• Text• URL• Page title• Page descriptions• Metatags (keywords)• Alt-text
Off-Page SEO = 75%• Inbound links• Recommendations
Convert: Call to Action
• Download free eBook/white paper/tip sheet• Receive free text messages• Register for an event• Sign up for a webinar
Convert: Landing Pages
• Microsite within your main domain• Campaign focused• Promote on website/blog, social networks,
traditional media
Analyze
• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
Google Analytics
Process
Tools Find more at delicious.com/keelysaye
• Google for Nonprofits• Hootsuite• ScreenFlow or other• Animoto.com• Dropbox• Linkedin Labs
• CartoonMe• SocialMention• Grader.com• Wufoo.com• Xtranormal.com• Mashable Social Good
More Tools
• 11 Innovative Crowdfunding Platforms for Social Good
• Back to School: 25 Essential iPhone Apps for Students
• 7 Free Social Media Tools for Teachers
QUESTIONS?
