Fundraising and Marketing Workshop

2013

The next revolution

Crunching numbers

• 3 million pictures posted to Flickr each day

• 76 billion (208 million daily) Google searches in 2009

• 2 billion daily Google (700, billion total) searches in 2010

• 350 million Facebook accounts worldwide

• 2 billion You Tube hits per day (13 million hours)

• 23 million Facebook users in the U.K. (50% log on for one hour per day)

Generation Web:10,000 hours!

“This is changing the way the World works”

Mark Zuckerberg

Changing not just the way we do business …but the way we think and the way society is structured!

12 TIPS – a launchpad

1. Make a Wholehearted Commitment

2. It is not enough to have a presence on line.

3. Use Video

4. Get the Skills

5. Drive people to your site

6. Get the Tools

7. Structure your website properly

• 8 - The number of seconds

• 3 – The number of clicks• ½ - How we read a

broadsheet newspaper

How to keep them interested

• Know your customer!• Engage their interests• Write benefit focused copy (i.e

not inputs)• Stress your u.s.ps• Decide you you are speaking

to, what you want them to do and what the advantages would be for them

Ask!“I believe that much of the potential in technology lies in getting the basics of fundraising and income generation right, rather than in focusing on the very latest IT developments. I see too many arts organisation websites where a) it is not clear that they are a charity and need support and b) if there is a donate button it is buried away several clicks away from the home page.”

Chris Goodhart, European MD, Blackbaud and Treasurer of the Albany Theatre

Say ‘thank you’

• 18 wouldn’t allow an online donation

• None of the 7 that did said ‘thankyou’

• Only one subsequently tried to build any kind of a long term relationship.

8. Walk before you run

9. Turn supporters into stakeholders.

10. Use Blogs

11. Set up Ebay Shop

12. Have an email strategy

Visitors Your Website

“Twitter isn’t the point.Relationships are thepoint. Relationships are always the point”.

Marc A. Pitman, U.S. FundraisingConsultant

Twitter• Branding - Help to establish and grow your organisation's brand and

image.Engagement - Get feedback, respond to questions, build trust and ownershipMarketing - Publicise services, products, issues. Customer service - Use Twitter's search feature to discover what people are saying about your organisation. Once you discover a conversation, you can handle any customer complaints or thank people for their feedback.Recruiting - Advertise open positions.

Say ‘Thanks’

Link to your website

Integrate You Tube and Twitter

Integrate Speech

Get your message ‘retweeted’

Tell stories