New Media Benchmarking (FB)
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Transcript of New Media Benchmarking (FB)
Foot Locker – World Map
http://www.facebook.com/footlocker
User can switch to other Foot Locker’s FB pages by a visual map.
PayPal – Deals
PayPal’s FB page with an incentive to increase «Like» clicks…
http://www.facebook.com/paypal
KLM – iFLY Magazin
http://www.facebook.com/klm
It’s great idea to put official magazine as a FB page tab!
KLM – Get Free Tags
You could create free luggage tags via KLM’s FB page.
http://www.facebook.com/klm
Bluefly – Twitter
http://www.facebook.com/bluefly
I can’t imagine a FB page without a twitter tab
Sears – eGift
Click on the eGifting tab, and purchase your gift card for another lucky FB friend!
http://www.facebook.com/sears
Macy’s – Logo
Macy’s uses QR code on its logo. Snap it!
http://www.facebook.com/Macys
Macy’s Bright Ideas
Shopping tips and templates…
http://www.facebook.com/mstylelab
Galeries Lafayette – Cadeau Commun
Wanna organize group-gift by Galeries Lafatette?
http://apps.facebook.com/galerieslafayette
Trendyol – YouTube
http://www.facebook.com/Trendyol
Don’t forget to add YouTube tab…
M&M’s – Home Page
They’re lovely enough to click «like»
http://www.facebook.com/mms
GittiGidiyor.com – The Winners’ List
I couldn’t see my name on the list
http://www.facebook.com/gittigidiyor
Burger King – Quiz
d) All of the above
http://www.facebook.com/burgerking
Volkswagen – VW Deals
Schedule an appointment?…umm…This weekend works for me!
http://www.facebook.com/volkswagen
Debenhams – Polyvore
The department store puts its private label as a tab!
http://www.facebook.com/Debenhams
Bershka – This or that
Confused…this or that?
http://www.facebook.com/bershka
eBay – Group Gifts
Give bigger, give better, give it together!
http://www.facebook.com/ebay
Groupon – Jobs
Looking for a job?
http://www.facebook.com/groupon
Starbucks – Starbucks Card
http://www.facebook.com/starbucks
The most efficient FB page to manage loyalty card. Compliments!!!
Heineken – The enterance
An attractive entrance of Heineken.
http://www.facebook.com/heineken
Philips – Nomiante Philips
Nominated already…
http://www.facebook.com/philips
Nike Football – Join a club
http://www.facebook.com/nikefootball
Any chance for Fenerbahçe shirt?
Zara – Events
http://www.facebook.com/zara
Looking for Zara events…
Red Bull – Home Page
Ok, I do click «like» too…
http://www.facebook.com/redbull
Victoria’s Secret – Gift Cards
I’m sure «she’ll like»!
http://www.facebook.com/victoriassecret
Vogue – Sign Up
Sign up to be part of the Vogue community…
http://www.facebook.com/vogue
Lacoste – Goodies
Screensavers and wallpapers…
http://www.facebook.com/lacoste
Harley & Davidson – Home Page
A very well-organized FB page by H&D.
http://www.facebook.com/harley-davidson
Dell – Tag Team
Need recommendations? You need to click on bunch of tags. That’s it!
http://www.facebook.com/dell
REI – Home Page
http://www.facebook.com/rei
Another FB page having user friendly lay-out…
Watsons – Foursquare
http://www.facebook.com/watsons
Do check-in the Watsons’ store and receive a gift!
http://www.facebook.com/bitscope
Thank you! See you around!
…and