New media and Marketing - Clay Schossow (4.20.10)
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Transcript of New media and Marketing - Clay Schossow (4.20.10)
CLAY SCHOSSOWFOUNDER & PARTNER,
NEW MEDIA CAMPAIGNS
New Media and Marketing
Me
UNC J-School 2008
New Media Campaigns 8 Employees
400+ Clients
Partner w/ ad agencies
Cisco, Saranac, UNC System, Gannett, RMHNC, Politics
General Theories
Longtail Theory
Medium of Media
Search Engine Optimization
Inbound Marketing
Driving Traffic
Social Media
Organic Rankings and Blogging
Building an Audience
Paid Ads
Social Media for Traffic
Authentic
Engagement
Takes a long time
Zappos, Squarespace,
Different Social Media
Facebook 400M Users Top 5 Search Engine Brands are embracing
Twitter 105M Users 60M Tweets per day Third-Party Apps
YouTube, Flickr, LinkedIn (MySpace, not so much)
All are becoming more & more corporate
Organic Rankings and Blogging
Links are the currency of the web
Longtail of results
Talk about industry-wide vs. brand-specific
Create different types of content
NMC, HubSpot
Building an Audience
Strategies work in tandem to build sustained audience
RSS, Email Campaigns (original social network), Authority/Influencer
Achieved through sustained campaigns vs. quick hits
Mint.com, 37Signals
Paid Ads
PPC vs. CPM
Google Ads
Facebook Ads
Sponsored Content
Contributing Factors to Successful Ads
Relevance
Location-Based
Social Advocacy (2x)
Calls to Action
Landing Pages
On the Horizon
Mobile
Location
Social Graph
Content Curation
Circling Back to Importance of Content
What You Should Be Doing
Creating Content (blog, tweet, etc.)
Experimenting ($20 FB campaign)
Reading (Google Reader)
Networking
Thanks!
Clay Schossow http://newmediacampaigns.com http://clayschossow.com Twitter: @newmediaclay [email protected]