New Media
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New Media Sam & Jisoo According to Marshal McLuhan
description
Sam & Jisoo. According to Marshal McLuhan. New Media. New Media. -Broad term referring to new media technologies, especially in the 20th century. -On-demand access to information, media, with instant feedback and real-time output. -Mostly applies to digital and mobile devices - PowerPoint PPT Presentation
Transcript of New Media
New Media
Sam & Jisoo
According to Marshal McLuhan
New Media-Broad term referring to new media technologies,
especially in the 20th century.
-On-demand access to information, media, with instant feedback and real-time output.
-Mostly applies to digital and mobile devices
-"Democratization" of the media.
New Media-Broad term referring to new media technologies,
especially in the 20th century.
-On-demand access to information, media, with instant feedback and real-time output.
-Mostly applies to digital and mobile devices
-"Democratization" of the media.
New Media-Broad term referring to new media technologies,
especially in the 20th century.
-On-demand access to information, media, with instant feedback and real-time output.
-Mostly applies to digital and mobile devices
-"Democratization" of the media.
New Media-Broad term referring to new media technologies,
especially in the 20th century.
-On-demand access to information, media, with instant feedback and real-time output.
-Mostly applies to digital and mobile devices
-"Democratization" of the media.
Marshal McLuhan-"The medium is the message"
-OR: This is merely to say that the personal and social consequences of any medium-that is, of any extension
of ourselves-result from the new scale that is introduced into our affairs by each extension of
ourselves, or by any new technology. Thus, with automation, for example, the new patterns of human association tend to eliminate jobs, it is true.
-In this case, do you blame the automated machine, or the idea and force that built it for job elimination?
Marshal McLuhan"The medium is the message"
-OR: This is merely to say that the personal and social consequences of any medium-that is, of any extension
of ourselves-result from the new scale that is introduced into our affairs by each extension of
ourselves, or by any new technology. Thus, with automation, for example, the new patterns of human association tend to eliminate jobs, it is true.
-In this case, do you blame the automated machine, or the idea and force that built it for job elimination?
Marshal McLuhan"The medium is the message"
-OR: This is merely to say that the personal and social consequences of any medium-that is, of any extension
of ourselves-result from the new scale that is introduced into our affairs by each extension of
ourselves, or by any new technology. Thus, with automation, for example, the new patterns of human association tend to eliminate jobs, it is true.
-In this case, do you blame the automated machine, or the idea and force that built it for job elimination?
Examples-Film on a big screen vs. film on your laptop
-News on TV vs. news in a newspaper
-Phone call vs. text message
-TV show on television vs. TV show on iPhone
Examples-Film on a big screen vs. film on your laptop
-News on TV vs. news in a newspaper
-Phone call vs. text message
-TV show on television vs. TV show on iPhone
Examples-Film on a big screen vs. film on your laptop
-News on TV vs. news in a newspaper
-Phone call vs. text message
-TV show on television vs. TV show on iPhone
Examples-Film on a big screen vs. film on your laptop
-News on TV vs. news in a newspaper
-Phone call vs. text message
-TV show on television vs. TV show on iPhone
The Medium is the Message
-Is it really the message?
-Can you blame your TV set for the violent images and political ads?
-Do you think it's a good thing when is shows PSA's and educational programs?
-Does any message stand alone, completely objec-tively from the medium it happens to travel through?
The Medium is the Message
-Is it really the message?
-Can you blame your TV set for the violent images and political ads?
-Do you think it's a good thing when is shows PSA's and educational programs?
-Does any message stand alone, completely objectively from the medium it happens to travel through?
The Medium is the Message
-Is it really the message?
-Can you blame your TV set for the violent images and political ads?
-Do you think it's a good thing when is shows PSA's and educational programs?
-Does any message stand alone, completely objec-tively from the medium it happens to travel through?
The Medium is the Message
-Is it really the message?
-Can you blame your TV set for the violent images and political ads?
-Do you think it's a good thing when is shows PSA's and educational programs?
-Does any message stand alone, completely objec-tively from the medium it happens to travel through?
Pictures
Exampleshttp://www.history.com/videos/the-first-jfk-nixon-debate#the-first-jfk-nixon-debate
(Analysis)
http://www.youtube.com/watch?v=C6Xn4ipHiwE&feature=relmfu K
http://www.youtube.com/watch?v=MmOlTR-yNf0&feature=relmfu N 1:26
The Medium is the Message-1960 Presidential Debate
-Kennedy vs. Nixon, the first televised debate.
-Before this, all debates were broadcast over the radio or transcribed in print. The candidates were never actually seen as they were speaking.
-People who listened to this debate on the radio thought Nixon had won, but those who watched it on TV thought Kennedy was the winner.
The Medium is the Message-1960 Presidential Debate
-Kennedy vs. Nixon, the first televised debate.
-Before this, all debates were broadcast over the radio or transcribed in print. The candidates were never actually seen as they were speaking.
-People who listened to this debate on the radio thought Nixon had won, but those who watched it on TV thought Kennedy was the winner.
The Medium is the Message-1960 Presidential Debate
-Kennedy vs. Nixon, the first televised debate.
-Before this, all debates were broadcast over the radio or transcribed in print. The candidates were never actually seen as they were speaking.
-People who listened to this debate on the radio thought Nixon had won, but those who watched it on TV thought Kennedy was the winner.
The Medium is the Message-1960 Presidential Debate
-Kennedy vs. Nixon, the first televised debate.
-Before this, all debates were broadcast over the radio or transcribed in print. The candidates were never actually seen as they were speaking.
-People who listened to this debate on the radio thought Nixon had won, but those who watched it on TV thought Kennedy was the winner.
The Medium is the Message-On paper and in audio alone, Nixon was better
spoken and seemed strong, on TV he was sweaty, nervous looking and uglier than JFK. He blankly and angrily stared into the camera.
-JFK was good looking and calmer in front of a camera, even if his viewpoints weren't as strong. He appeared to be looking at and speaking directly to the viewer.
-McLuhan argues that this is why JFK won, the medium in which was presented in changed the message Americans received about the candidates.
The Medium is the Message-On paper and in audio alone, Nixon was better
spoken and seemed strong, on TV he was sweaty, nervous looking and uglier than JFK. He blankly and angrily stared into the camera.
-JFK was good looking and calmer in front of a camera, even if his viewpoints weren't as strong. He appeared to be looking at and speaking directly to the viewer.
-McLuhan argues that this is why JFK won, the medium in which was presented in changed the message Americans received about the candidates.
The Medium is the Message-On paper and in audio alone, Nixon was better
spoken and seemed strong, on TV he was sweaty, nervous looking and uglier than JFK. He blankly and angrily stared into the camera.
-JFK was good looking and calmer in front of a camera, even if his viewpoints weren't as strong. He appeared to be looking at and speaking directly to the viewer.
-McLuhan argues that this is why JFK won, the medium in which was presented in changed the message Americans received about the candidates.
medium "hot" and "cool"mediants into two categories: hot and cool.
Hot media extend one single sense in high definition (i.e. they provide a large amount of information).Because of this they require little participation and supplementation on the part of the media-user. Passive audience
ex) The photograph, the radio and typography
Cool media are the reverse of this, extending one sense in
low definition and requiring high participation. multiple sensesex) cartoons, the phone, ideo-graphy and speech
are examples of coolmedia.
medium "hot" and "cool"mediants into two categories: hot and cool.
Hot media extend one single sense in high definition (i.e. they provide a large amount of information).Because of this they require little participation and supplementation on the part of the media-user. Passive audience
ex) The photograph, the radio and typography
Cool media are the reverse of this, extending one sense in
low definition and requiring high participation. multiple sensesex) cartoons, the phone, ideo-graphy and speech
are examples of coolmedia.
hot medium cool medium- High Definition- Many Information- Passive Audience- Engage With Single Sense
- Low Definition- High Participation- Intensive Audience Participation- Engage With Multiple Senses
medium "hot" and "cool"
Vague
from the mechanical to the digital ages
development of new, digital forms of mediahave radically transformed humanity’s outlook and system of thought.
Mechanical ages Digital agesevents proceeded in sequences, permeated by gaps of time facilitates instant communication
Everything in digital ages is "Instant communication" result in
“The global village”
The global villages Instant communication / globaliza-
tionKONY 2012
Weakness of his arguments
1. McLuhan’s central dichotomy between hot and cool media
A book is considered a hot medium, and yet it requires more participation than the supposedly cool medium of TV (in that the reader is required to translate the words into imagery and sound himself). The medium of the computer extends the sense of the eye just as much as a book (hot), and yet it requires even greater participation.
Weakness of his arguments
2. overexaggerated & overemphasizing
newmedia may have radically altered our society, but it is very difficult to see how they have ushered in a parallel total transformation in human thinking
Weakness of his arguments(cont.)
3. no empirical evidence
He asserts that modern technology is “swiftly and profoundly recreating the conditions and attitudes of primitive tribal man in ourselves”, sweeping away the individualism characteristic of the typographical era (p. 258) yet gives no real evidence for this.
