Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
New Learning Event 2013 Challenging the dominant logic
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Transcript of New Learning Event 2013 Challenging the dominant logic
@AchmeaAcademy #NLE2013 Achmea Academy
I N H E T K O R T
@robjjadams@sixfingers
#gavreemd
G E L O O F
O N Z E D E N K W I J Z E
“The past offers us a rich database
from which we can learn, in order that we may keep on succeeding.”
Jared Diamond
D E W E R E L D I N E E N D A T A B A S E
Verken dedominante logica
D O M I N A N T E L O G I C A
Welke regels volgen we?
En hoe gaan we deze challengen?
Gebruik proven principles
‘Even an insightful company can go wrong if
it doesn't push far enough, fast enough into uncomfortable territory.’
Scott Anthony
B R A N C H M A R K I N G P R O C E S
M O G E L I J K H E D E N
From scratchto a good idea
F O C U S
I D E E
D I L E M M A
B E L O F T E
B E W I J S
‘Simplicity is the ultimate
sophistication.’
Leonardo da Vinci
I D E E
1. Inzicht
2. Belofte
3. Bewijs