New Innovations in CurriculumMatt Lane – CEO, Streamline Brands

May 3, 2018

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Disclosures

The information presented here is not intended to solicit the

purchase of a franchise from Streamline Brands.

The information presented here is not a substitute in any way for

the information provided by Streamline Brands to franchise

candidates through a US filed Franchise Disclosure Document or

similar document(s) filed in jurisdictions throughout the world.

The information presented here is a reflection of an opinion on

trends and strategies in the swim school industry as a whole. It

is not a representation of the outlook for a Streamline Brands

franchise, or the Streamline Brands franchise system. The

information here is not an earnings claim for a Streamline

Brands franchise.

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Matt Lane

CEO, Streamline Brands+1 303-908-3744

matt.lane@streamlinebrands.com

9800 Pyramid Court, Suite 475

Englewood, CO 80112

USA

Contact Information

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Streamline Brands – Who Are We?

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Streamline Brands: International Swim School Franchisor

● 170+ locations

● Over 7 million lessons taught – now delivering more than 1.4 million lessons per year

● Proven: 22 year history of success and growth

● Elite swimmers & coaches associated with us: 11 Olympians, 6 D1 college coaches, 11 national team members and 6 world record holders

● Only full service franchise system available in the US: Exclusive enhanced back office support services to franchisees

● Key partnerships: Speedo, Ironman, Missy Franklin, Leon Capital Group, USA Swimming Foundation, 24 Hour Fitness, LA Fitness

● Average of 2.3 units per franchisee

● Exclusive charitable platform:

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Streamline Brands Evolution

2005

1st Dedicated

Location

Founded with Goal to Build

a National Brand

2007 2008

1st Hosted Location

2010

Franchising / Licensing

Program Launched

2014

Partnership

2012

Customer Service

Center Launched

2015

Founded in

Susan’s Backyard

1st Dedicated

Location

1st Franchise Opened

(first in US)Florida Location

Opened

Partnership

1st International

Master Franchisee

1996 1999 2005 2009

Missy Franklin

Partnership

2016

2005

Founded with goal to offer

most advanced technology

based swim instruction

2010

Rebranded concept to

accommodate

Kids and Competitive

2012

Extended Back Office

to 1st non-owned brand

Partnership

2017 2018 Partnership

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“My Curriculum Is Better Than Your Curriculum”

How many times have you heard this?

Is curriculum really the primary

point of differentiation?

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What Are The Degrees of Freedom Around Results?

Curriculum

ProgressionInstructor Student Delivery Model

Customer

Goal/Objective

Customer

Service Experience

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Is It Curriculum or The Match Between Instructor & Student?

Facility

Instructor/

CoachCustomer

Instructor Match

Curriculum

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Is It Curriculum or The Customer Goal?

Customer

Goal

Curriculum

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Is It Curriculum or The Customer Experience?

Customer

Experience

Curriculum

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Is It Curriculum or The Delivery Model?

Delivery

Model

Curriculum

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A Complete Curriculum Mash Up

What do you end

up with when you

merge

3 branded

curriculums into 1?

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Our Process

Engineer A Curriculum With A Purpose:

Create fast swimmers

Reinforce a developmental talent for the sport

Create safe and socially developed kids

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From Bubbles to Butterfly® / From Swim Diapers to Speedos®

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Our Biggest Strategic Challenge Was...

Learn to Swim

Learn to

Compete

Learn

To

Win

Social TerminologyLack of Skill Preparation

Fragmentation

Coaching Terminology

Many Swim Club Coaches in the US: “The kids sent to me by swim schools can’t swim”

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Our Biggest Tactical Challenge Was...

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Streamline Brands Teaching Framework

Learn to Swim

Learn to

Compete

Learn

To

Win

Customer Experience

Coach & Approach

Safety & Social

Development

Speed

Advantage

How We DifferentiateOur Focus For Results

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Progression With Purpose (Streamline Brands)

● Beginner levels are focused on skill development through play/fun

● All skills built to develop competitive stroke technique

● All level testing thresholds built to graduate students that can

compete if they wish

● Extend the curriculum with SwimLabs flumes and high level

coaches

● Character Medals reinforce non-swimming social development

along the way

● Instructors are given flexibility to teach from a set toolbox rather

than teach the same way to every student

● No use of character names for levels

● Goal: create a sense of purpose with customers

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What Are The Degrees of Freedom Around Results?

Curriculum

ProgressionInstructor Student Delivery Model

Customer

Goal/Objective

Customer

Service Experience

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Technology Is Changing Our Delivery Model

Learn to Swim

Learn to

Compete

Learn

To

Win

Virtual & Physical Services

Physical Services

Access to Coaching

Diversity via Virtual

Coaching

Video feedback for

kids

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Wrap Up