SOCIAL MEDIA MONITORING(PART 2)

By

Michael Chernushkin

Hewlett-Packard

Company

Hewlett- Packard Company popularly know as “HP” is considered the world’s largest company.

It is the prototypical high-tech company and the fountain head of Silicon Valley culture.

Present in more than 170 countries around the world.

INTRODUCTION

Statistic’s data about HP

Strength Sentiment Reach Passion0

5

10

15

20

25

30

35

40

45

50

FebruaryMarch

Source: www.socialmention.com

February March

According to IceRocket.com Feb. 14 – Mar. 31

Source: www.icerocket.com

Flickr

*from last presentation

HP: The Computer is Personal Again

HP Play

HP Retiree

HP Careers

HP Enterprise Services

HP networking

HP for Small Business

HP for Home

HP

Suomi

HP Portugal

Others

HP UK

HP Deutschland

HP Czech Republic

HP

Canada

HP Pages

1 2

Facebook Home Page of Hewlett-Packard

Albums of Facebook HP Home Page

Dynamic of fans for the last month on Facebook Home Page

HP Weekly Deals1

2

3

Official web-site of HP

ACCOUNTS

HP Labs

HP BIS Business Intelligence solutions

HP EIS Enterprise Information Solutions

HP Careers

HP Eneterprise Services

Pharell Jay Z

307 000 800 000

RECOMMENDATION

Create social media management team for every

social media tool

Assign specific products to be advertised on each tool.

Conduct quarterly review for each tool.

SOURCES

THANK YOU FOR YOUR

ATTENTION!