New green business models Today’s practice, tomorrow’s opportunities

Lennart Graaff - Servicenet Nationale Landschappen

National Landscapes and National Parks

National Landscapes and National Parks

20 National Landscapes 20 National Parcs 25% of the Netherlands

Parcs

Landscapes

Context

Context

What’s hot and what’s not?

Welfare state

Society participation

What’s hot and what’s not?

Nature, landscape, biodiversity

Economy

Consequence

Nature, landscape, biodiversity

Creativity, new green business models

Guaranteed views

Crowdfunding

Adopt a chicken Multifunctional agriculture

branding

Landscape auction

RED FOR GREEN

Area fund

Space for

Space

carefarms

Today’s practice

Landscape auction National Park de Grote Peel

Natuurbegraven

Nature cemeteries

Green guarantee

Streekrekening

Region account

Green-blue services

Public funding

Charity and donations

Private funding

Public funding

Charity and donations

Private funding

Today Tomorrow

Tomorrow’s opportunities

Predominantly public => private-public Subsidies => investments “Area Cooperative”

Pilot IJsseldelta

Green business cases

Area cooperative

1. Connecting city and country 2. Innovating with heart for the landscape

3. Organizing sustainable cycles

4. Pairing with water safety measures

5. Use tourist assets

6. Make nature more consumable

Combining funds

Business case regional products

Business case tourism and leisure

New green business models Today’s practice, tomorrow’s chances

Lennart Graaff - Servicenet Nationale Landschappen