New from Packaged Facts!FOODSERVICE MARKET INSIGHTS

A f resh perspec t ive on the foodserv ice marke tp lace

Essential Insights on Consumer Markets.

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Packaged Facts’ new foodservice reports empower industry participants to respond to consumer

needs and behaviors in this evolving market. By assessing today’s foodservice landscape, our reports provide insight and direction for tomorrow.

Baseline demographics (such as age, household income, gender, and race/ethnicity) are important for consumer analysis, but true insight requires drilling down beyond standard consumer segmentation to provide demographic and psychographic insight on a more granular level.

Packaged Facts foodservice report draw from our proprietary consumer tracking surveys, providing up-to-date comparative

analysis of key restaurant trends and consumer attitudes throughout the year.

This tracking offers a valuable look at restaurant shopper insight, purchasing decisions, spending patterns, and purchasing outlook—assessed by restaurant segment and key demographics.

A Unique Perspective on the Foodservice Consumer

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A fresh perspective on the foodservice marketplace

Titles include:

The U.S. Foodservice Landscape •2nd Edition

Prepared Foods and Ready-to-•Eat Foods at Retail: The New Competition to Foodservice

Convenience Store Foodservice•

Foodservice Catering Trends••

Latino Foodservice Trends•

Breakfa• st Trends in the U.S.

Lunch Trends in the U.S.•

Dinner Tr• ends in the U.S.

Snack and Dessert Trends•

Hotel Foodservice Trends•

Foodservice Catering Trends•

Report data is derived from thorough analysis of a comprehensive set of sources, including:

Proprietary company interviews•Proprietary consumer surveys •The U.S. Census Bureau •The Bureau of Labor Statistics Consumer Expenditure •Survey The U.S. Department of Agriculture •The U.S. Securities and Exchange Commission •The Bureau of Labor Statistics Retail Trade Survey •Company earnings calls and company presentations•Trade associations and trade magazines•Academic journals•Industry conferences•Restaurant menu tracking •

www.packagedfacts.com 800.298.5294 240.747.3095 (Intl.)

Data Methodology

Sales analyses are derived from:

Trended sales of more than 400 restaurant brands•Trended restaurant industry sales and usage by:•

- Industry Segment- Consumer Demographic

- Day part- Restaurant cuisine type

Want a better look at what this series is all about? Sample pages of our foodservice reports are available at: www.packagedfacts.com/landing/foodservice.asp

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Sales Analysis

New Foodservice Market Insight Studies Health on the Restaurant Menu: Foodservice Trends in the U.S.This report helps foodservice industry participants align their branding and menu development strategies with evolving consumer health perceptions and expectations; the quickly evolving health educationlandscape;andtheeffectsofnationwidemenuregulation.ThereportidentifiesdriversandtrendsthathavehelpedcausetheindustrytoreflectonitsroleinaddressingAmerica’shealth,andincludesahealth&anti-healthmenuanalysisofspecificrestaurants.Thereportcreatesandanalyzes four consumer groups, each of which share common health-driven characteristics: Health First, Health Maintainers, Health Endorsers and Carefree Eaters, helping industry participants target groups according to their healthful propensities and their restaurant loyalty. Coverage includes snack and beverage restaurant concepts, limited-service restaurants (QSR and fast casual), and full-service restaurants(family,casualandfinedining).LA 6501283December 2011$3,995

Latino Foodservice Trends in the U.S.Hispanic consumers are central to restaurant industry growth, as their share of consumer-driven restaurant sales is on the upswing, with growth of 4.7% in 2011, almost double that of U.S. consumers generally. This report provides industry participants with valuable insights about the impact Hispanics are having on the restaurant industry, revealing which restaurant segments and brands (by foodservice sales) are growing Hispanic share. The report includes detailed market size and forecasts for restaurant sales to Hispanic consumers.

LA 6501278November 2011$3,995

Convenience Store Foodservice Trends in the U.S.Packaged Facts estimates that convenience store foodservice sales grew 5.6% in 2010, on the heels of aggressive foodservice platform build outs and increased patronage. Foodservice is transforming the convenience store user experience, forcing players to improve their platforms or get left behind. This report helps industry participants understand and leverage key trends shaping category growth through the analysis of intended and actual foodservice purchases, foodservice sales growth, by foodservice category, foodservice strategies, menu analysis, and consumer usage

LA 6498044 September 2011$3,995

www.packagedfacts.com 800.298.5294 240.747.3095 (Intl.)

Upcoming Foodservice Market Insight Studies

Foodservice Market Insight reports include:

“Share of stomach” sales analysis of daypart spending by foodservice segment, which includes detailed daypart sales analysis by demographic.

Our sales analysis also includes a combination of metrics (including comparable same-store sales trends and relatedguesttrafficfrequencyanalysis),giving a directional perspective on current sales trends.

Via our proprietary Consumer Spend Tracker, Packaged Facts provides directional analysis on consumer spending behaviors and attitudes related to restaurant use. Current consumer behavior, as well as intended consumer behavior during the “next three months,” is assessed according to each daypart.

Menu pricing strategies are now a top priority, as restaurants use the arsenal of tools at their disposal to drives sales, so we provide detailed analysis on related trends and initiatives.

Packaged Facts analyzes restaurant brands that play a role in each daypart, which we support with a variety of information, including Food Lifestyle Segmentation and core demographic analysis for low- and high-frequency brand users, as well as sales metrics. We focus on recession-driven responses and menu strategies taking the brands through 2011 and into 2012.

Foodservice Landscape in the U.S., 2nd Providinguniqueinsightsintoconsumers’evolvingrelationshipwith the foodservice industry, this report helps restaurant opera-tors position their brands—and menus—accordingly. Highlights include 1) directional consumer behavioral and attitude analysis viaPackagedFacts’proprietaryConsumerRestaurantOutlookTracker; 2) Via its Consumer Restaurant Usage and Spend Tracker, unique analysis of meal usage by restaurant type, party size and party spend; 3) Share of Stomach sales analysis that trends foodservice sales by segment against its retail coun-terpart, and provides quarterly same-store comparable trends andguesttrafficfrequencytrendsformorethan50restaurantbrands by segment; and 4) current and future menu pricing strategiesandconsumerbrandaffiliations.

Foodservice Coffee & Tea Trends in the U.S.This report will delve into consumer coffee and tea foodservice drinking trends, and discuss themes including: coffee commodity pricing trends & their affect on foodservice pricing, promotionalactivityandstrategy,flavorandformatinnovations,restaurant competition (which players are enhancing their coffee/tea offerings? How are they faring?), coffee and tea foodservice health trends, and branded coffees used in foodservice.Thereportwillincludecoffeehousetraffic,same-store sales and market sizing for coffee and tea for selected foodservice segments (including convenience stores, QSR restaurants, fast casual restaurants, family restaurants, casual restaurants,andfinediningrestaurants).Penetrationbyrestaurant segment, coffee and tea foodservice innovator case studies and new concepts will be discussed.

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LA 6497863January 2012$3,995

LA 6483369February 2012$3,995

Essential Insights on Consumer Markets.

customerservice@packagedfacts.com(800) 298-5294

(240) 747-3095 (Intl.)

A look inside Foodservice Market Insights

Authoritative Food Industry ResearchFor 50 years, Packaged Facts has been the leading source of food industry market research. We provide comprehensive coverage of the products and trends that affect the retail and packaged goods industries.

FoodserviceMarketInsightsjoinsPackagedFacts’CulinaryTrendMappingReport,abi-monthly report published with the Center for Culinary Development that tracks food trends as they emerge, from white tablecloth restaurants and specialty stores through to food magazines, fast-casual and quick service restaurants, and supermarkets.