New facets of library management

New Facets in Library Management 2011

ELVIRA B. LAPUZ

[email protected]

04/11/23 PAARL Seminar-Workshop 2

Overview

• Traditional offerings of the Library

• New Services and New User Expectations

• Web-based services

• Some of the current best practices


Objective

• Introduce the LIBRARY as a portal in the discovery of enriching learning experiences


The Public Library in Hobart, about 1900

http://www.utas.edu.au/library/companion_to_tasmanian_history/L/images/Libraries.jpg


Main desk, Western Colored Branch Library, Louisville, Kentucky, 1 February 1927. Caufield & Shook Studio Collection, Special Collections: Photographic Archives, University of Louisville.


Children line up beside the Albemarle Regional bookmobile in Northampton

County, North Carolina


circa 1978


The Filipiniana Reading Room at the National Library of the Philippines


Anievas Memorial Library; De La Salle Zobel


Introduction

“Libraries are changing. Funding limits and customer demands are transforming staffing levels, service models, access to resources, and services to the public. Administrators and taxpayers are seeking more efficient ways of delivering services to achieve greater returns on financial investments”. -- Michael E. Casey and Laura C. Savastinuk -- Library Journal, 2006


What the Cookie Monster wants


Back to Basics

• Reasons for establishing a library and information service

• Requirements in establishing a good library

• Staffing

• Networking

• Services to be provided

• Marketing and promotion


Why the need for a Library?

• Is it cost-beneficial?

• Everything is in the Internet, right?

• Information should be free!

• Roles of library and information professionals

• Sources for authoritative and validated information


Information audits

• Existing information• Location• Accessibility• Depth and width of service• Kinds of information needs• Users• Gaps and discrepancies• Reasons for use• Required formats• Training needs of both staff and users


Info audits outcomes

• Know how the library and its services and products are perceived – or not!

• Determine and describe the real information needs

• Find the customers within the organization• Where else they go to find information• Know how to provide the information WHEN it is

needed• Understand the importance of producing

information in the format customers need• Results can be used for future publicity


Establishing a Library

• Premises

• Design

• Good and poor locations

• The Building– Furniture– Lighting– Signage– Equipment and Internet access


Staffing

• Kind of staff needed – qualifications

• Required number

• Managing staff budgets

• Managing people

• Training needs and continuing professional development


Establishing a Library (2)

• Security

• Acoustics

• Access

• Maintenance


Networking

• In support of library service

• Some skills needed: communication, management, leadership, marketing and writing

• Take note! Networking for success is possible for everyone


Library services• Acquisitions• Organizing information• Indexing and abstracting• Building up databases• Enquiry services• Lending (Circulation of materials)• Translating and interpretation• Other services tailored to a particular user

or user groups


Marketing and Promotion

• Advertisements

• Press releases

• Written articles or information notes

• Organized visits

• Info sheets, leaflets, brochures

• Publicity packages


If we are creating Libraries today, how would they look like?

• Bodleian Library, Oxford http://www.flickr.com/photos/janvanansem/809046479/


Maybe this?

• San Jose State U. http://www.flickr.com/photos/andreiz/400243986/


OR this?

• Learning Grid, U. Warwick http://www.flickr.com/photos/jiscinfonet/146842841/


And this?

• Georgia Tech Information Commons

• •Photo: Joan Lippincott


Or maybe this?

• Google Book Search • http://books.google.com/


DLSU Readers’ Services

• Loan of library materials/Circulation• Research and research advise• User education• Database searching assistance• Document delivery/Interlibrary loan services• Current Awareness• Indexing and abstracting services• Open shelf control system• Information and referrals


• Under the Readers Services are the Circulation, General Reference, Filipiniana, Computer and Audio-Visual Services, Microform Reading Center, and Foreign Periodicals sections.

ATENEO DE MANILA UNIVERSITY RIZAL LIBRARY


Characteristics of NetGen Users:

• Always connected and multi tasking

• Can work in groups and teams

• Experiential learners

• Very visual

• Producers and collaborators as well as consumers


Or the Millenials

• “visually oriented”

• “easily bored”

• “very demanding”

• “used to having the best of everything”

• “want cutting edge facilities”

» Patricia Duck, Library Director, University of Pittsburgh


The need for deeper learning

• Social

• Active

• Contextual

• Engaging

• Student/user ownedColleen Carmean & Jeremy Haefner.“Mind Over Matter.” EDUCAUSE Review, vol 37,No. 6, Nov./Dec., 2002 http://www.educause.edu/ir/library/pdf/erm0261.pdf


What about our remote users?

• Could be thousands of miles away or just be in the building next door

• They are using a computer to interact with library provided resources or services which may or may not be based in the library building

• “web users”


Considerations:• Their equipment and technical abilities

allow them to use library resources• Able to find their way to the quality

resources provided• They are learning • Expectations are met• Navigational and organizational schemes

that make sense• Effective online help and instructions


Rethinking readers’ services

• The “book” as an object

• RS tools (both print and online)

• RS interaction – should establish a connection between patron and library

• Goal is to make the reader feel that the library is a welcoming place to come and find their information needs


Why read? The reality of it

• Escapism

• For instruction

• Literacy skills

• Get insights into other ways of life

• Essential “food” for the imagination


Current models of staffing

• Elimination of the physical desk

• Librarians back at the desk

• Recruitment from other areas

• Chat reference

• Use of IM (Instant Messaging)

• Roving reference

• Web self-help


Chat reference

Yahoo Messenger (YM)Yahoo Messenger (YM)


The Reference Desk

Librarian, Librarian, Ballard Carnegie Library, Seattle, Washington ca. 1907

City of Concord LibraryCity of Concord Library

http://en.wikipedia.org/wiki/Ballard_Carnegie_Library

http://en.wikipedia.org/wiki/Seattle,_Washington


Roving Reference


Web self-help


Library can choose to transform

• Content

• Tools

• Services


Transforming content

FROM

• Linear

• Text-oriented

• Static

• Invisible

TO

• Linked and graphic

• Multimedia

• Interactive and mobile

• Visible


University of Virginia


Transforming ToolsFROM

• Receptive

• Query-based

• Highly structured

• Complex

• Owned, licensed

TO• Push and mobile

• Interactive

• New structures

• Simple

• Mixed, including freely available


Why 2.0?

• Because it offers the first real opportunity to use technology to go beyond search and storage

• It has the capacity to engage readers… or more broadly, learners… and learners engage each other


It is a strategy for dealing with the constantly changing user

needs while promoting the need for their participation in the

creation and evaluation of the services they want.


Web 2.0and

Library 2.0


Web 2.0 tools• Blogs

• RSS feeds

• Wikis

• Podcasts and podcasting

• Social bookmarking

• Social networking

• Tagging


Blogs

• Short for web log

• an online journal where information (not only text, but also audio, photographs and video) is posted on a regular basis and appears in chronological order

• Way to share one’s thoughts to the world


Blogs as research sources


RSS feeds

• Stands for Really Simple Syndication

• Provides the glue that links us to the content we want to read

• "feed," "web feed," or "channel," containing either a summary of content from an associated web site or the full text

• often used by bloggers to alert users to new postings


wikis• type of website that allows collaborative

creating, editing and storage of content by a group of users

• ideal for specific projects and collaborative knowledge sharing, especially if group members are in more than one location

• Wikipedia – most well known wiki; free online encyclopedia


Source: http://socialmediablogster.com/wp-content/uploads/2009/01/wiki.gif


Podcasts

• Derived from the terms iPod and broadcast

• a collection of digital media files distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers


Social networks for readers’ services

• Create larger communities of readers and readers’ advisors

• The library as a physical space extending well into virtual space

• Examples: GoodReads, LibraryThing, Shelfari


Sharing/organizing in LibraryThing


Library 2.0 in the framework of Web 2.0

• Making use of web 2.0 tools to market and promote library services

• Give emphasis on user control, radical trust, flexibility and user autonomy

• Work on real time and asynchronous communication

• Use social networking sites and multi-media application


Library 2.0• incorporating aspects of Web 2.0 into the

library’s service delivery models • making the library’s space (virtual and physical)

more interactive, collaborative, and driven by community needs.

• The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives [Cohen 2006]


Library 2.0 is about…

• Creating experiences for users• Providing a meeting place• Being human – understanding users and getting

closer to the user• User generated content• Radical trust• Recognizing staff competence• Community of users and staff

04/11/23 PAARL Seminar-Workshop 75Fichter, Darlene. “Web 2.0, Library 2.0 and Radical Trust: A First Take.” Blog on the Side. <http://library2.usask.ca/~fichter/blog_on_the_side/2006/04/web-2.html>.


Transforming Service Style

FROM

• Library focused

• Place based

• Expert

• Formal

• Textual

TO

• Collaborative

• Mobile

• Trainer/Learner

• Informal

• Visual


“If we sit and do nothing, we’ll be like the frog in the pot: we

won’t know we’re cooked until it’s too late to jump”

– Stephen Abram


Future scenarios• Status quo: a recipe for extinction and

fossilization• Information commons• Learning commons• Embedded librarians• Remote librarian• Librarians training and teaching for IL• Virtual meets• Extreme reference

» Stephen Abram, 2007


Information Literacy now, more than ever!

• There’s just too much information• IL skills are essential for life-long learning• Recognize the importance of instructions in the

search for and use of information• Library as the ideal venue for instruction• Librarians as instructors and mentors


Web 2.0, Library 2.0 and IL

• Helps in connecting the library with the Net generation

• Provide for new tools to enhance delivery of library service

• This is a world of perpetual Beta – a work in progress, providing the need to do further experiments and explorations


Change!• Hire new staff• Train and update existing staff• Team up with students• “Reverse mentoring”• Experimentations• Conduct research, assessments and

evaluation• Just let go…


References:Howe, Terence K. “Thin Client, Meet the Mobile Future: Never Before Have Our Grand Research Libraries and Universities Needed to Listen To Us More as They Struggle to Retool for the Mobile Era (Building Digital Library)”, Computers in Libraries 29(5): 22-23 May 2009Kajewski, Mary Ann. “Emerging Technologies Changing Our Service Delivery Models” The Electronic Library 25(4):420-429 2007Schachter, Debbie. “In the Future, Quality Service Will Continue to be Prized”, Information Outlook 12(3):44-45 March 2008Williamson, J.M., A.e. Pemberton and J.W. Lounsbury. “Personality Traits of Individuals in Different Specialties of Librarianship”, Journal of Documentation 64(2):273-286 2008


ELVIRA B. LAPUZUniversity of the Philippines

[email protected]

New facets of library management

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