NEW ERA MEGA PROMOTION 2015 FOR MOBILE OPERATOR

• FreshcellGroup specializes in a unique kind of mega-promotion for mobile operators that can bring mobile operators ARPU increase 20-25 Euro in three months. Our mega-promotion for mobile operators can increase your base ARPU by up to 4%.

• It is self-financed and generates profits with unprecedented Return-On-Investment rations, normally higher than 200%

How does it work?

ILLUSTRATIVE EXAMPLE

• Mobile Telecom is the leading mobile operator of Europe, with 10 million subscribers.

• Mobile Telecom has asked FreshcellGroup solutions to design a super-promo for the celebration of its 12 years anniversary.

• Objectives: ❑ Create a promo concept that will ignite the imagination of

consumers with big headline prizes ❑ Engage and excite a large part of their subscriber base ❑ Make the competitors seem small ❑ Generate large revenues and increase ARPU for the period ❑ Self-finance the promotion and turn a profit

CHALLENGE #1: RECRUITMENT

❑ Meet Anna ❑ Anna is 42, married with 2 children.

She’s a home and gardening

buff and dreams of owning a

house with large garden.

MOBILE TELECOM SELEBRATES 12 YEARS.

YOU CAN WIN:

10.000 EUR – EVERY DAY 100.000 EUR – AUGUST 31ST 1.000.000 EUR – GRAND PRIZE

❑ Now we have her attention!

All you have to do for a chance to win is: Send a blank SMS to 2020

To enter the draws for

10.000 EUR – EVERY DAY 100.000 EUR – AUGUST 31ST 1.000.000 EUR – GRAND PRIZE

To : 2020

Options Reply Exit

❑ Easy participation mechanic prompts instant

reaction.

❑ Meet John ❑ John is 21.

He studies biology and works as an assistant in

the lab. He is obsessed with

motorbikes and dreams of buying a BMW

320i…

From: 2020

MOBILE TELECOM SELEBRATES 12 YEARS!

SEND A BLANK MESSAGE TO 2020 AND WIN

10.000 EUR – EVERY DAY 100.000 EUR – AUGUST 31ST

1.000.000 EUR – GRAND PRIZE

Options Reply Exit

❑Call to action may also be sent by SMS or MMS

To: 2020

❑ John sends blank SMS to

2020

Challenge #1: Recruitment. Mission completed

FreshcellGroup can achieve recruitment rates up to 7% of the target customer base. For Mobile Telecom, this would be 700 000 participations in the promotion

Subscribers 10.000.000 Recruitment rate 7%

Players 700,000

`

Prize cost €1,980,000 Advertising €1,000,000 Total cost €2,980,000

The premium SMS charge is €0,75

Our target is not only to break-even, but to make a massive profit. We want to achieve an average of 12 SMS/player.

How are we going to do this?

To cover campaign costs we need to generate 3,97 million SMS traffic. With 700 000 players, that would be an average of 5,67 SMS/player.

(* The industry average for mobile marketing is 2,5 SMS/player)

CHALLENGE #2: REPEAT PLAY RATE

❑ The key to driving ARPU is

repeat play

❑ Our most powerful tool for driving interactivity are the messages themselves. Responders should be both entertaining and motivating.

❑ To create exciting and gripping interactivity, messages must be personalized

Anna, your 50 points bring you closer to the 10000 EUR today, but they also count for the 1000000 EUR at the finale. Start thinking now, what would you

do with 1000000 EUR? A house maybe?

Options Reply Exit

Anna, your 50 points bring you closer to the 10000 EUR today, but they also count for the 1000000 EUR at the finale. Start thinking now, what would you

do with 1000000 EUR? A house maybe?

Options Reply Exit

Anna, your 50 points bring you closer to the 10000 EUR today, but they also count for the 1000000 EUR at the finale. Start thinking now, what would you

do with 1000000 EUR? A house maybe?

Options Reply Exit

OK!

❑ A sophisticated interactivity

system keeps individual players profiles, tracking

demographics, behavior and responses of each player across time

Anna, tomorrow is Saturday. Are you going shopping maybe? Send

an SMS today and maybe tomorrow you’ll have an extra 10000 EUR to help you keep

up with the latest fashion.

Options Reply Exit

John, I’ve got a question for you, mate. If you answer right and fast,

you will get extra points for today’s draw of

10000 EUR. Who won the World Cup of

Football in 2010? Text 1 for Italy, 2 for Spain, 3

for Brazil. Options Reply Exit

Challenge #2: Repeat Play Rate. Mission accomplished.

FreshcellGroup has executed 25 ARPU-driving promotions for Bakcell, MTS, BMW, Mercedes Benz, Lexus, Toyota. FreshcellGroup has achieved record-breaking repeat play rates up to 15 sms/player.

FINAL RESULTS.

Subscribers 10.000.000 Recruitment rate 7%

Players 700,000

`

Prize cost €1,980,000 Advertising €1,000,000 Total cost €2,980,000

SMS/player 12 Total SMS traffic 8’400’000

Premium rate €0,75 Revenues €6,300,000

Profit € 3,320,000

Operator ARPU (3 months) €23 Promotion ARPU (3 months) €9

ARPU Increase (Players) 39% ARPU Increase (Subscriber Base) 1,5%

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• Bakcell is the leading mobile operator of Azerbaijan, with 2 million subscribers.

• Bakcell has asked FreshcellGroup solutions to design a super-promo for the celebration of its 16 years anniversary.

• Objectives: ❑ Create a promo concept that will ignite the imagination of

consumers with big headline prizes ❑ Engage and excite a large part of their subscriber base ❑ Make the competitors seem small ❑ Generate large revenues and increase ARPU for the period ❑ Self-finance the promotion and turn a profit

Self-Financing Ad Campaign. Bakcell June 2010

Subscribers 2.000.000 Recruitment rate 7%

Players 140,000

Results. Bakcell (Azerbaijan) June 2010

Prize cost 120.000 USD Advertising 60.000 USD Total cost 180.000 USD

SMS/player 12 Total SMS traffic 1’680’000

Premium rate 0,71 USD Revenues 1’192’800 USD

Profit 1’012’800 USD

Operator ARPU (1,5 months) 22,5 USD Promotion ARPU (1,5 months) 8,52 USD ARPU Increase (Players) 38% ARPU Increase (Subscriber Base) 2,65%

Resume

• The example shown here is a real illustration how FreshcellGroup‘s technology may help Mobile Telecom to drive ARPU and earn a lot within three months. Response and interactivity rates are based on actual past results with similar promotions. These numbers should give you an idea of the revenue we can generate for you, in proportion to your subscriber base.

• Please contact us for more accurate estimate based on your particular case.

Contacts

Proposal

Proposal

• Mega  Promo   – Ramadan  2015 • Duration       – 90  days  • Cooperation –  revenues  sharing • We  provide  the  mega  prize  fund,  advertisement  • Operator  makes  bulk  SMS  and  USSD  ad  • Operator  gets  high  revenues  from  the  project