ProductRedesignthe plan

product name:target group:

the history:

the idea:

Equate brand Tampons

Females ages 13-60 years

Equate is a one of Walmart’s private label brands. In 1962,

Walmart was founded by Sam Walton in Bentonville, Arkansas.

It started out as a small business that quickly grew. Today it is

the world’s second largest public corporation.

I am interested in changing the package not only for the

tampon, but for the pad as well. This is a product for women, so

giving the packaging a more feminine feel is the new vision. I

would want to see packaging available at a smaller size for easy

carrying in a purse or bag, that is feminine and discreet. One

idea would be to create a package similar to the design of many

chewing gum packages, with an easy slip close casing that would

hold, probably, up to 4 tampons. This would be great for ladies

on the go with a small handbag.

To create a more feminine packaging, I would use a new

color scheme. It doesn’t have to be full on pink, but I think

having some pink elements would do the trick. I like that the

packaging is simple, so I couldn’t stray

too far from that. Keeping a modern,

clean and simple design that shows

femininity on a broad range.

Advertising the product will be simple, as

it is part of that huge corporation, Wal-

mart. Walmart has frequent mail and in-

store sales ads where the product could

be featured. Also, online the product can

be featured.

old design

BlackJack. Century Gothic.display fonts:

body:

StyleGuidethe look

Dusty Rose, Pantone 250 EC, CMYK: 6 19 0 0

RGB 238 210 248 HEX: e5bfdb

Mauve, Pantone 237 EC CMYK: 7 48 0 0

RGB: 229 153 199 HEX: e39ac3

Warm Fizz, Pantone 2582 EC CYMK: 45 62 16 0

RGB:150 113 157 HEX: 9053a1

Periwinkle, Pantone 272 EC CMYK: 63 55 19 1

RGB: 112 115 156 HEX: 7171b5

Sea Turtle Green, Pantone 3295 CYMK: 68 32 42 5

RGB: 89 139 140 HEX: 00806c

Sea Foam Green, Pantone 322 CMYK: 38 4 26 0

RGB: 159 207 195 HEX: a9dcd8

display fonts are in BlackJack and

Century Gothic and should be point

sized 16,24,56 (muiltiples of 8)

Body copy for marketing should be 9 or

10 point in Gill Sans, with variation on

italic, bold, and light italic.

Gill Sans

StyleGuidethe logo

logo: The logo will be used strictly for

packaging, as that is it’s sole purpose;

product branding. There is no general

need for it to be produced in print, as it

as a child-brand of Walmart. The color

version will always be in package design.

For any print relating to the brand, the

mark is to be printed in the black and

white version.

The logo should be placed no further than

1 inch from the edge of the package,

and no closer than .25 inches.