New directions final120308
-
Upload
national-fire-protection-association-nfpa -
Category
Documents
-
view
458 -
download
0
description
Transcript of New directions final120308
![Page 1: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/1.jpg)
Breaking Through The Clutter
2008 Colorado State Fire Chiefs Leadership Challenge
Mike Hazell, NFPA Web Publisher
![Page 2: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/2.jpg)
What we’ll cover
• What are the issues?
• The state of fire and life safety education
• Meeting our challenges
• New ways to communicate
![Page 3: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/3.jpg)
What are the issues?The fire problem1,557,500 fires reported in 2007
• 3,430 civilian deaths• 17,675 civilian injuries• $14.6 billion in property damage
Fire department responds to a fire every 20 seconds. 1 structure fire every 59 seconds. 1 home structure fire every 79 seconds 1 civilian fire injury every 30 minutes. 1 civilian fire death every 2.5 hours. 1 outside fire every 41 seconds. 1 vehicle fire every 122 seconds.
![Page 4: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/4.jpg)
What are the issues?
The injury problem*173,753 injury deaths (2005)30,000,000 non-fatal injuries (2007)
Injuries cost the U.S. $406 billion annually.
* Source: CDC
![Page 5: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/5.jpg)
Our mission
Arm fire departments with information and resources to develop and implement public education campaigns aimed at increasing knowledge about fire and life safety.
Change public opinion that residential fires and injuries are "accidents" that can't be prevented and to teach the public what they can do to prevent fires and injuries.
![Page 6: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/6.jpg)
The State of Fire and Life Safety EducationHome Safety Council & Johns Hopkins Bloomberg School of Public Health
•Who is doing FLSE? •What is being done? •How is it perceived in the department? •What are barriers and facilitators? •What are training needs?
www.HomeSafetyCouncil.org> HSC Research
![Page 7: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/7.jpg)
1. Who is doing FLSE?
• 82% of volunteer departments• 99% of career/combination departments• Large departments more likely to provide FLSE. • 12% of departments have staff exclusively
assigned to FLSE. Typically provided by uniformed personnel who have multiple responsibilities.
![Page 8: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/8.jpg)
2. What is being done? • 80% elementary schools
69% fire safety week/month activities40% older adults and health safety fairs22% juvenile fire-setter presentations19% neighborhood sweeps
• 70% focus on fire prevention, escape planning, smoke alarms
• 51% distribute and/or install smoke alarms
• 46% are involved with advocacy efforts
![Page 9: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/9.jpg)
3. How is it perceived in the department? • 40% say FLSE is an important or critical part of
department activity. • When asked to rate their satisfaction with FLSE in
their department, average rating was 52. Career departments, those serving large populations, and those in the Southeast scored higher on both of these measures.
![Page 10: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/10.jpg)
4. What are barriers and facilitators?• Barriers
- Lack of funding- Lack of time - Lack of focus (too many competing priorities)- Lack of personnel, programs, training, and expertise- Lack of knowledge about resources
• Facilitators- free community education materials- free safety products to distribute- information about funding
![Page 11: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/11.jpg)
5. What are training needs?• 93% interested in training; 17% say they can pay
for it.• Printed materials, videos, DVDs or CDs, and in-
person training were recommended formats. • Topics:
- programs for children- smoke alarm/CO detector programs- skill-building in advocacy, evaluation, and grant-writing
![Page 12: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/12.jpg)
Survey comments “Public education is as important in the fire service
as fighting the fires.”
![Page 13: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/13.jpg)
Survey comments “Public education is as important in the fire service
as fighting the fires.” “Prevention should be at the top of our goals but
always falls down the list due to funding.”
![Page 14: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/14.jpg)
Survey comments “Public education is as important in the fire service
as fighting the fires.” “Prevention should be at the top of our goals but
always falls down the list due to funding.” “I’m not real sure what FLSE is. I am sure we don’t
have the money to spend on it.”
![Page 15: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/15.jpg)
Survey comments “Public education is as important in the fire service
as fighting the fires.” “Prevention should be at the top of our goals but
always falls down the list due to funding.” “I’m not real sure what FLSE is. I am sure we don’t
have the money to spend on it.” “Please don’t send anymore surveys! How about
money?”
![Page 16: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/16.jpg)
What does it all mean?
• FLSE among all fire departments is valued.
• Volunteer and small departments less likely to have personnel assigned exclusively to FLSE, and to conduct a wide range of activities.
• Limited resources -- personnel and funding -- are substantial impediments to progress.
Fewer people, less money, high value, high expectations
![Page 17: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/17.jpg)
Facing our challenges
Challenge: Access
What’s changed? Schools have less time; are focused on standardized testing requirements.
![Page 18: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/18.jpg)
Facing our challenges
Challenge: Access
![Page 19: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/19.jpg)
![Page 20: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/20.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
What’s changed? As fire departments face dramatic budget cuts, purchasing FLSE materials is tough or impossible.
![Page 21: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/21.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
FEMA’s Fire Prevention and Safety Grants$27 million in 2007 for fire prevention & safety programs, and firefighter safety research and developmentwww.firegrantsupport.com/fps
Funding Alternatives for Fire and Emergency ServicesA free 161-page guide to options and implications http://www.usfa.dhs.gov/downloads/pdf/publications/fa-141.pdf
![Page 22: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/22.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
Local coalitionsShare expenses and expertise. Consider expanding beyond “the usual suspects”
Grassroots fundraisingNFPA offers free tips and fill-in-the-blank funding letter
Beverly A. Browning
![Page 23: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/23.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
Free educational materials from NFPA Web sites
http://www.riskwatch.org/teach_lessonplan.html
http://www.sparky.org
![Page 24: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/24.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
Free educational materials from NFPA Web sites
http://www.firepreventionweek.org
http://www.sparky.orghttp://www.nfpa.org/factsheets
![Page 25: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/25.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
Free educational materials from NFPA Web sites
• Home escape grids• Smoke alarm installation guide• Annual research reports• For older adults• For people with disabilities• Easy-to-read materials• Monthly newsletter (“Safety Source”)
![Page 26: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/26.jpg)
Facing our challenges
Challenge: Funding is scarce or unavailable
Free educational materials from NFPA Web sitesFive tool kits mailed to all fire departments and available online.
Nov. 2008 Sept. 2008 Mar. 2008 Nov. 2007 Apr. 2007
www.nfpa.org/toolkits
![Page 27: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/27.jpg)
Facing our challenges
Challenge: Changing ways primary audiences are accessing information
![Page 28: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/28.jpg)
Facing our challenges
Challenge: Changing ways primary audiences are accessing information
Get on board the electronic information freight train or get run over by it!
![Page 29: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/29.jpg)
Facing our challenges
![Page 30: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/30.jpg)
![Page 31: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/31.jpg)
![Page 32: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/32.jpg)
Rule #1: Have a purpose
A horrible truth: Nobody cares about you or your Web site!
•They want/need informationThey want/need information•They want to make a purchaseThey want to make a purchase•They want to be entertainedThey want to be entertained•They want to be part of a They want to be part of a communitycommunity- Vincent Flanders- Vincent Flanders((www.webpagesthatsuck.com))
![Page 33: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/33.jpg)
Rule #2: Make it easy
Who are you? What do you offer?
![Page 34: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/34.jpg)
Rule #2: Make it easy
Make it easy to get around.• Where am I?
• Where have I been?
• Where can I go next?
![Page 35: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/35.jpg)
Rule #2: Make it easy
Source: Jacob Nielsen’s Web site www.useit.com
![Page 36: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/36.jpg)
Rule #3: Write for the WebPrint and Web are different
•Print: READ•Web: SCAN.
![Page 37: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/37.jpg)
Rule #3: Write for the Web
![Page 38: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/38.jpg)
Rule #3: Write for the Web
![Page 39: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/39.jpg)
Rule #4: Keep it short
Omit extra words that get in the way of your visitors getting to the information they want.
![Page 40: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/40.jpg)
Rule #4: Keep it short
Omit extra words that get in the way of your
visitors getting to the information they want.
![Page 41: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/41.jpg)
Rule #5: Chunk your copy
![Page 42: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/42.jpg)
Rule #5: Chunk your copy
![Page 43: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/43.jpg)
Rule #6: “Don’t make me guess!”Memos from Chief Robert Jones
•April 1, 2008•April 8, 2006•April 15, 2008•April 22, 2008
![Page 44: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/44.jpg)
Rule #6: “Don’t make me guess!”Memos from Chief Robert Jones
•Dorm fire safety (4/1/08)•Home fire drills (4/8/08)•Prevent cooking fires (4/15/08)•Get ready for grilling (4/22/08)
Send an e-mail to Chief Jones
![Page 45: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/45.jpg)
Rule #7: Link, link, link
![Page 46: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/46.jpg)
Rule #7: Link, link, link
Find out who links to you…
link:http://www.link:http://www.yourwebsiteurlyourwebsiteurli.e. link:http://www.cnn.comi.e. link:http://www.cnn.com
![Page 47: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/47.jpg)
![Page 48: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/48.jpg)
![Page 49: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/49.jpg)
![Page 50: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/50.jpg)
Web 2.0 (Social Media)
Using electronic/Internet tools to share and discuss information and experiences with others to create value for the user
![Page 51: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/51.jpg)
Social Media
Survey: Americans expect social media (September ‘08)
• 93% of online Americans say companies should have a social media presence
• 85% believe companies should be interacting with consumers through social media
![Page 52: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/52.jpg)
Blogs
Blog = “Web log”A simple Web-publishing tool that allows
writers to post entries (text, images, graphics, audio, video, links). i.e. The Huffington Post, Lifehacker, Google Blog
• Less formal writing• Can feature multiple voices• Content is short, doesn’t need to be as “developed”• Point to related content (and these sites point back to you)• * Encourage feedback, interactive and community building
![Page 53: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/53.jpg)
Blogs
Launched: April 2006Visits: 61,848
Comments: 271
http://nfpa.typepad.com/fireservicetoday/
![Page 54: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/54.jpg)
Blogs
Colchester, CT
Watertown, MA
Los Angeles, CA
Sun Valley, ID
![Page 55: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/55.jpg)
RSS
RSS = “Really Simple Syndication”A format for delivering regularly changing
Web content for people who subscribe.
![Page 56: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/56.jpg)
RSSThe “old” way of surfing the Web
![Page 57: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/57.jpg)
RSS The “RSS” way of surfing the Web
![Page 58: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/58.jpg)
RSS
www.google.com/reader
Reading RSS feeds Building RSS feeds
NFPA users “Feed Editor”,but many to choose from.
![Page 59: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/59.jpg)
Audio and Podcasts
Audio: digital file (.wav, mp3, etc.) accessed via links on your Web site, using some kind of media player (iTunes, Quicktime, WMP, etc.)
![Page 60: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/60.jpg)
Audio and Podcasts
• Institutional knowledge – “hear from experts”
• New way of providing content
• Complements other online content
Digital audio recorders are cheap and easy to use.
NFPA uses “Audacity” to edit audio clips.
Can be loaded onto Web site like any other file.
![Page 61: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/61.jpg)
Audio and Podcasts
![Page 62: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/62.jpg)
Audio and Podcasts
Podcast: a series of digital files (.wav, mp3, etc.) accessed via links on your Web site, using some kind of media player (iTunes, Quicktime, WMP, etc.)
A podcast is syndicated ( ) and tends to be longer form.
This American Life, Real Time Bill Maher, 60 Minutes
NFPA issues two monthly podcasts.
![Page 63: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/63.jpg)
Video
“A picture tells 1,000 words.A moving picture tells 10,000”
![Page 64: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/64.jpg)
Video
Tell your story on a global scale. • related videos• comments, video responses, subscriptions, and easy tracking
Video recorders (“Flip”) are cheap, easy to use, and come with editing software.
Loading to YouTube is free.
![Page 65: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/65.jpg)
Video
![Page 66: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/66.jpg)
Video
NFPA’s most watched video on YouTube:
• Posted 12/07
• 42,755 views
• 38 comments
![Page 67: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/67.jpg)
![Page 68: New directions final120308](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b98cb14a795953278b45cc/html5/thumbnails/68.jpg)
Contact me