New cp power

B R A N D

Corpora te Pro f i le

CREATIVE DESIGNCREATIVE DESIGN

DEVELOPMENTB R A N DMARKET INGCAMPA IGN

Wednesday, July 10, 13

who we are?

Campaign developer

Marketing and Creative Agency

We align strategy and creativity


what we do?

Creative design

Brand development

Digital creativity

Marketingcampaign

Consultancy

Project marketing


P r o j e c t Po r t f o l i o

The old market “build it and they will come” has gone. Developer now needs to Create,

Innovate and Differentiate, thats where Power Group comes in...


Project Portfolio -

Grand PacificFormerly known as Cozyvill, this project recently bought over by Australian Developer, Pacific Investment. Located at the entrance to Hai Phong City, Grand Pacific comprises of 470 residential units including clubhouse, swimming pool, tennis court, cafe and minimart within a landscape gated community.

We plan to release in January 2011.We have been appointed as the lead marketing agency, including: - Brand identity and development - Landscape design briefing - Sales center and displays - All marketing and communications


Project Portfolio -

LINKCARD

It is an innovation of customer services all-in-one by the multi benefits for the card owners, Linkcard currently raises the new life style with living life easily and levelly from the launched date Sep, 2012.

Power Group had met the brief to develop Linkcard brand including: - Brand concept and guideline - Brand direction and pillar - Sales force - Marketing mixed - Establish sales process and protocols - All brand communications campaign


Project Portfolio -

PetrosetcoPetroVietnam General Services Joint Stock Corporation (PETROSETCO) is a member of Vietnam Oil and Gas Group (PetroVietnam) with great potential development in trading and distribution, oil & gas services and real estates business.They would like to build up their subsidiaries which are belongs to the Master Brand - Petrosetco

Power Group should be incorporation with many market research categories to find the insight and contribute all brands collaborations like: - Corporate profile - Subsidiaries identities - Retail visual merchandising - Marketing campaign development


Project Portfolio -

CYANSet upon 25 hectares of land, this distintive USD 100 million project will boast a mixed-used, high-end integrated resort concept comprising of hotel, hospitality, residential and recreational products and services that will set a new bench mark in Da Nang.

We have been appointed as the marketing agency for this project including: - Brand development - Brand positioning - Promotion campaign and management - All marketing planing and implementation - Develop all marketing commnunications - Product review and consultancy


Project Portfolio -

Saigon Rita homepro

Rita Vo who is developer of Saigon Rita Hompro - a project of house-whole, toilet facilities and decoration, is now one of the largest lifestyle provider in Ho Chi Minh City, it had been launched in 2011

We were the brand builder for this project including: - Marketing campaign development - Site hoarding design - All marketing activities from start to the end.


Project Portfolio -

WatermarkWatermark is an exclusive 128 luxury residential unit project offering sweeping views of the famous West Lake, Ha Noi. This project is belongs to Refico Australia

We provide full end-to-end marketing services including: - Brand identity and development - Marketing planing and implementation - All marketing communications


C r e a t i ve Po r t f o l i o

We are small enough to be responsive and agileyet big on create relevant big ideas

and expressing them beautifully


BrandId Workshop

Implementation

Strategic &Creative

Workshop

Consultancy

BR AN DID WORKSHOPSU n c o v e r y o u r b r a n d i d e n t i t y

TM

There’s no right or wrong, just collaborative thinkingc

aWednesday, July 10, 13

It’s not what you say it is I t ’s w h a t t h e y s a y i t i s


roster of clients


Lung Lo 5 is a construction and

engineering organization that are

now actively developing large

scale project including new

townships and 5 stars resorts.

Therefore they wish to be rebrand

their image to an international

brand. Power Group developed

new brand logo and slogan which

has met the brief.


SALES CENTRE

5PROFESSIONALLYDECORATEDMODEL HOMES

a project of

Cyan flash pageClient: Lung Lo 5


Cyan Print AdClient: Lung Lo 5


Web DevelopmentClient: Petrosetco

Petrosetco Distribution (PSD) belongs to Petrosetco, a member company of Petrovietnam. PSD has grown to become the official

distributor for many well-known tech-brands, and our list of distributed products has grown as well.

We had developed it’s main portal site to contribute the new brand image for the international approaching .


Located in District 7, Sunrise City comprising of 1800 residential unit and boast more than 60,000m2 of retail space. This project create a name for itself with their high quality display

suites, raising a standards of inclusions.

Novaland already has been an existing marketing team and engaged us to train their marketing and communication and staff - the art and marketing, report and management. We also developed communication plan and marketing matrix for their lated release - North Towers.


CIP DesignsClient: Grand Pacific


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For INFORMATIONPLEASE CONTACT

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84.8.38.333.888

Campaign DevelopmentCatch the grand world from Grand PacificClient: Grand Pacific



84.8.38.333.888

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Mr. John Logan

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Hotel & Restaurant18

PR Campaign and layoutClient: Grand Pacific


Brochure DesignClient: Lan Anh Resort


C a m p a i g n Po r t f o l i o

Power Group is recognized by it’s peers and the public as the firm of choice for

marketing campaign development - consultancy, creativity and communication strategy


Print ad creative and media campaignClient: Bluescope Steel Vietnam


Re-branding campaignClient: Jetstar Pacific Airlines


Print creative and media campaignClient: ILA VIETNAM


New Saigon Center Launching CampaignClient: Kepple Land Singapore


Corporate Video Creative and In-door campaign developmentThe best country corporate profile in International Marketing Conference - France 2011Client: Big C Vietnam


TV Commercial - Tra Xanh 100Client: TRIBECO


TV Commercial - Sua Dau NanhClient: TRIBECO


DAT , LE (Mr.)Managing DirectorHCM: Room 301, Level 3rd, No 20, 3/2 Street, Ward 12, Dist 10.Ha Noi: 15 Gian Dan, 34 Vinh Tuy, Hai Ba Trung DistrictTel: (+84) 08 38 68 45 40 (Ext: 119) Fax: (+84) 08 38 68 45 42Mobile: 0918 599 807 Email: [email protected]: www.powergroup.vn

THANK YOU


mailto:[email protected]

mailto:[email protected]

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