New Corporate PPT Template · 2004. 2. 16. · 전략과제도출 기회영역정의 현상분석...
Transcript of New Corporate PPT Template · 2004. 2. 16. · 전략과제도출 기회영역정의 현상분석...
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김 정 호Service industries DirectorApps Sales ConsultingOracle Corporation
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지속적인경쟁우위확보를위한
Applications 도입전략-도입방향과가치제안을중심으로
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목 차
경영환경의변화
ERP 도입가치의변화ERP 도입방향ERP 도입전략오라클의가치제안
결언
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경영환경의변화개별기업의혁신이필요한시점
조직문화 / Human capital 핵심역량의강화필요기업혁신에집중
핵심역량
디스인플레이션 / 디플레이션기업투자의감소정부의신성장동력
경제상황
Commoditized Offerings(가격/ Hard Competition)
원가절감에대한압력
차별화감소
전략적포지셔닝이필요비즈니스컨버전스
시장환경
고 객종업원경쟁자 기업
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ERP 도입가치의변화
CompetitiveAdvantage
Improve business processes and capture more savings through incremental initiatives
Build on ERPInfrastructure andExternal capabilitiesThrough use of newtechnologies
IT Cost Savings
Processeffectiveness
단순한원가절감에서핵심역량의강화수단으로변화
Processefficiencies
1990 ’ 현 재
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Processeffectiveness
•지속적개선 / 혁신과제달성•경쟁우위요소에적용•프로세스의차별화
•통합성 / 스피드•확장성•유연성
ERP 도입가치의변화ERP 핵심가치방 법도입가치
•데이터의통합을통한중복성제거
•정보/데이터의공유•운영의효율성
IT cost savings
•통합성
•통합성 / 스피드•확장성
•비즈니스프로세스의표준화• Global Best Practice•운영의효율성
Processefficiencies
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ERP 도입방향
혁신의전제 (ERP 도입관련)– 혁신은 ‘운영의효율성’만으로불충분하다– 가치창출에필요한전략적프로세스의인식필요
– 가치사슬내의프로세스를차별화
ERP 도입의방향– 핵심역량강화에필요한전략적프로세스를연계하여 (Link Management) ,
– 빠르고유연성있는 IT 기술 (=ERP) 을적용
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ERP 도입전략하나, ERP가창출할경쟁우위에대한인식및우선순위결정
원가및차별화에영향이큰가치활동의발견– 가치활동간의연계가발생할가능성에주목
– 정보처리과정의중요요소와의결합관계검토
– 경쟁범위의확장에필요한적용검토
(예: 채널확장에따른채널의통합필요성검토)
Initiatives 의선정및우선순위결정– 모든것에주목하기보다는중요한과제에집중
– 과제해결및조직에정착시키기위해필요한 ERP의적용을우선적으로고려
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ERP 도입전략둘, 변화관리전략의일환으로 ‘Initiative Owner’관리
Initiative Owner 의역할– 과제달성및향후과제별프로세스개선에대한책임및권한부여
(from process owner to initiative owner)– ERP 구축, 과제달성에대한유지,새로운개선기회포착– ERP system 에대한인식이높을것이요구– 단위업무개선에대한책임보다는과제달성책임이효과적이라는
인식에서출발
– 조직전반의책임강화가목적
Initiative Owner 간 Network Management– Initiative Owner 간 Networking 관리를통해 지속적인변화관리– From Activity Manager to Network Manager
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ERP 도입전략셋, 과제실행과정의모니터링체계구축
ERP 구축전략과과제의연계– 업무단위보다는비즈니스플로우의연계에주목
– 성공에대한합의를과제달성과연계하여진행
투자효율성에대한측정
– 투자효율성은프로세스의연계부분 , 비효율적인프로세스의제거등에서비롯
– 구축및유지보수등직접효과뿐아니라, 정성적가치도설정할것
– 과제달성에필요한 KPI 의명확화및지속적측정
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도입에대한지원능력
•과제의선정및우선순위결정•과제달성을위한비즈니스플로우의제공
•투자효율측정을위한 KPI 제공•과제연계에대한구축방식제공
• I-discovery• Business Flow• AIM for BF
오라클의가치제안ERP의성공적도입을위한검토사항
오라클의제안검토사항 성공요소
• Modular-based Integration
• Industry-free or cross industry
• ROI proven
•통합성과유연성의동시제공•변화에빠른대처능력•높은투자효율성
제품의적합성
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오라클의가치제안: 제품개발전략Integrated, but Modular
PurchasingPurchasing FinanceFinanceSalesSales HRHR PlanningPlanningCustomCustom
PurchasingPurchasing FinanceFinanceSalesSales HRHR PlanningPlanning
PurchasingPurchasing FinanceFinanceSalesSales HRHR PlanningPlanning
PurchasingPurchasing FinanceFinanceSalesSales HRHR PlanningPlanning
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오라클의가치제안: 제품개발전략Cross-industry 제품통합 : Support for Industry Specific Business Flow
• Communications• Transportation• Utilities• Energy
Asset Intensive
• Banking• Professional Services• Eng & Construction• Retail
Service
• Government• Healthcare Provider• Higher Education
Public ServicesProcess ManufacturingProcess Manufacturing• Life Sci: Pharma / Biotech• Consumer Packaged Goods• Chemicals
Discrete ManufacturingDiscrete Manufacturing• Industrial Manufacturing• High Technology
- Semiconductor- Complex Equipment- Consumer Electronics
• Automotive- Supplier- OEM
• Aerospace & Defense• Consumer Products• Life Sci: Medical Devices
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Cross-industry 제품통합예 : communication industry오라클의가치제안: 제품개발전략
Evolution of Oracle Applications in CommunicationsEvolution of Oracle Applications in Communications
…New with 11i.9……New with 11i.9…• Service Order Fulfillment
MACD– Quote-to-Provisioning
(Call Center)– Quote-to-Provisioning
(Field Sales)• Enhanced Marketing
Campaign Management• Enhanced Consumer
Market Analytics• Proposal Generation and
Management
• Service Order Fulfillment MACD
– Quote-to-Provisioning (Call Center)
– Quote-to-Provisioning (Field Sales)
• Enhanced Marketing Campaign Management
• Enhanced Consumer Market Analytics
• Proposal Generation and Management
Current Differentiators…Current Differentiators…• Service Fulfillment• Network Asset Tracking• Number Portability• Install Base Relationships• Customer Relationships• Service Request Fault Linkage• SR Status Propagation• Runtime Order Attributes• Field Service Management
• Service Fulfillment• Network Asset Tracking• Number Portability• Install Base Relationships• Customer Relationships• Service Request Fault Linkage• SR Status Propagation• Runtime Order Attributes• Field Service Management
• Service Order Fulfillment MACD– MACD in Order Mgmt.– MACD in iStore
• External Billing System Integration APIs
• Service Order Fulfillment MACD– MACD in Order Mgmt.– MACD in iStore
• External Billing System Integration APIs
…Future Direction…Future Direction
MACD: Move, Add, Change, DisconnectMACD: Move, Add, Change, Disconnect
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오라클의가치제안: 제품개발전략오라클의제품개발전략 : ROI effectiveness
$4,238$2,816Other Costs*Maintenance Costs
$5,045$1,927External Labor Costs$331$53Database Hardware$717$256Application Hardware$376-Upgrade Fees
$1,538$1,315License Fees타사OracleAcquisition & Implementation Costs
Major Cost DifferencesMajor Cost Differences(Average per Customer $K)(Average per Customer $K)
Oraclecosts 48%
less than 타사
Oraclecosts 14%
less than 타사$308$264Annual Maintenance Fee
* Other Costs include other hardware, internal labor costs and training
Source: Current Analysis “Oracle / SAP Cost and Satisfaction Study” Jan 2003
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오라클의가치제안 : i-DiscoveryExecutive workshop은 iDiscovery 의첫번째단계
과제의우선순위결정 / sponsorship 확보 : 변화관리의초석
“ iDiscovery for ERP ”
Architecture& Blueprint
어떻게가능한모든수단을활용하여업무프로세스를구현하고통합할
것인가?
Architecture& Blueprint
어떻게가능한모든수단을활용하여업무프로세스를구현하고통합할
것인가?
Solution ValueAssessmentSponsorship
임원진에게재무적인회수와투자타당성을어떻게보여줄것인가?
Solution ValueAssessmentSponsorship
임원진에게재무적인회수와투자타당성을어떻게보여줄것인가?
ExecutiveWorkshop
ERP 을통해경쟁우위를가지기위한대학의
올바른비전및전략과제는무엇인가?
ExecutiveWorkshop
ERP 을통해경쟁우위를가지기위한대학의
올바른비전및전략과제는무엇인가?
임원진, 부서장 임원진, 재무부서 프로세스오너
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오라클의가치제안 : i-DiscoveryProcess Map
Architecture & Blueprint
Solution Value AssessmentExecutiveWorkshop
사업의이해및전략과제도출
기회영역정의
현상분석
PerformanceTargeting
솔루션Mapping
ROI 산출
실행계획
질의서,인터뷰분석
EWS수행
현업인터뷰
내부자료검토현업, IT부서인터뷰, 설문
AS-IS분석
TO-BE설계
이행계획수립
CRM 투자타당성분석
최종보고회
보고서
방법론
Process
ITInfra
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오라클의가치제안 : Business Flow오라클의 Business Flow 에의한구축
What is an OBM (oracle Business Model)Business Flow?
- 조직전체의비즈니스프로세스의완전한집합체
- 특수한목적을달성 (procure-to-pay, order-to-cash, account-to reporting…)
- 계량적
- 조직간경계를뛰어넘는
Plus…– 비즈니스의목표와일치시킬수있음
– 계량적이고, 지속적으로개선시킬수있음– 경쟁우위의프랙티스를계속적용
– 구축하기에용이한
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오라클의가치제안 : Business FlowOBM Business Flow의구성요소 Plan SellMarketSource Make Support
Back Office
Project to Profit
Negotiate to Receipt
Forecast to Plan
Design to Build for Discrete Manufacturing
People to Paycheck
Accounting to Financial Reports
InternetExpense
To Payment
Opportunity to Global Forecast
Call to Order
Click to Order
Incentive to Payment
Contract to Renewal
Plan to Campaign
Campaign To Results Call to
Resolution
Click to Resolution
Dispatch to Repair
Depotto Repair
Order toDelivery
FLOWSPerformance Mgt
BUSINESS PROCESSOperational Mgt
ProcureProcureProcure
ManufactureManufactureManufactureFulfillFulfill
ServiceServiceService
DevelopDevelopDevelopPlanPlanPlan
MarketMarket
SellSellSell
Enterprise Management
Finance Projects HR
Maintenance
Enterprise Management
Finance Finance Projects HRProjects HR
MaintenanceMaintenance
ProcureProcureProcure
ManufactureManufactureManufactureFulfillFulfill
ServiceServiceService
DevelopDevelopDevelopPlanPlanPlan
MarketMarket
SellSellSell
Enterprise Management
Finance Projects HR
Enterprise Management
Finance Projects Finance Projects HRHR
PROCEDURESWork Mgt
APPLICATIONS
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오라클의가치제안 : Business FlowProcess
FlowValueStatement
PR1010ManageSupplierInvoices
PR1010ManageSupplierInvoices
• Invoices are received through the internet, electronically or as paper.
• The invoice is matched to PO, validated and approved.
PR1011Manage
Recurring Supplier Invoices
PR1011Manage
Recurring Supplier Invoices
• Recurring invoices (i.e. rent, utilities) generated and approved for payment. PR1015
ProcessSupplier
Credit Memos
PR1015ProcessSupplier
Credit Memos• Apply credit memos for
overpayment and for material that has been returned.
PR1013Resolve Supplier
Invoice Holds
PR1013Resolve Supplier
Invoice Holds• Determine whether hold
can be removed so invoice can be paid.
Enterprise Roles
Accounts Payable Clerk
PR1922Modify
Existing Invoice Distributions
PR1922Modify
Existing Invoice Distributions
• Modify accounting record (I.e. cost center, natural account).
• Modify allocation of invoice to specific accounts.
PR3200Issue
Employee Expense Payments
PR3200Issue
Employee Expense Payments
• A payment batch is generated and expense reimbursement payments are distributed to employees.
PR1022Issue
Supplier Payments
PR1022Issue
Supplier Payments
Bank Statement to Cash ReconciliationSubledger Journals to Post
PR5890Manage
Prepayments
PR5890Manage
Prepayments
• Reduce Invoice payments by prepayments.
PR5889ApproveSupplierInvoice
PR5889ApproveSupplierInvoice
• Approve or reject invoices for processing and payment.
PR1931Manage
Evaluated Receipts
PR1931Manage
Evaluated Receipts
• Validate Invoice.
KPI
KPI
Supplier Return to Debit
KPI
KPI
KPI
Cash Forecasting to Funds Transfer
Requisition to Receipt – IndirectInspect to DispositionExpense Report to InvoiceOrder to Drop ShipmentOrder to Buy ShipmentCustomer Return to CreditCustomer Return to ReplacementPlanning Compensation to Commission
Receipt to AssetsBank Statement to Cash ReconciliationSubledger Journals to Post
• A payment batch is generated and payments are distributed to suppliers.
• Payments can be EFT, Wire, Check.
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오라클의가치제안 : Business FlowProcedure
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오라클의가치제안 : Business FlowAIM for BF
Determine ExceptionDispositions
Update Flows
Update Procedures
Update Setups
Update Test Script
Prepare CRP 3.xEnvironment
Conduct CRP 3.x
Identify Exceptions
Determine ExceptionDispositions
Update Flows
Update Procedures
Update Setups
Update Test Script
Prepare CRP 2.xEnvironment
Conduct CRP 2.x
Identify Exceptions
Definition Build ProductionTransitionElaboration
ProjectPlanning
ConductCRP 1
(Familiarization & Mapping)
DesignExtensions
PrepareCustom
Test Scripts
Create and testCustom
Extensions
PrepareProduction
Environment
Convert andVerify Data
BeginProduction
MaintainSystem
ProposeFuture
Direction
Perform SystemsIntegration
Test
PerformAcceptance
TestIdentify
Exceptions
Conduct COA WS
Conduct MO WS
Conduct TCA WS
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오라클의가치제안 : Business Flow
기대효과
비즈니스이슈에초점을맞출수있음
비즈니스프로세스향상에초점을맞출수있음–Automate using leading practice business flows
빠른구축, 저렴한비용, 위험요인의감소–사전구성, 사전테스트된 end-to-end flow 구축방법–제안서에포함된 ‘starting point’의명확한제공
모든것을단일공급자에의해제공가능
IT 예산지출의효과의계량적측정가능–비즈니스플로우, 프로세스별 KPI 제공및산정–Flow 별로사전구축된비즈니스인텔리전스의제공
비즈니스이슈에초점을맞출수있음
비즈니스프로세스향상에초점을맞출수있음–Automate using leading practice business flows
빠른구축, 저렴한비용, 위험요인의감소–사전구성, 사전테스트된 end-to-end flow 구축방법–제안서에포함된 ‘starting point’의명확한제공
모든것을단일공급자에의해제공가능
IT 예산지출의효과의계량적측정가능–비즈니스플로우, 프로세스별 KPI 제공및산정–Flow 별로사전구축된비즈니스인텔리전스의제공
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결 언
현재의경영환경
– 디스인플레이션이진행중인저성장시대
– 비즈니스컨버전스등변화가빠름
– 개별기업의혁신이필요
ERP 도입의방향및전략– 핵심역량을강화하는과제달성중심 ; process
effectiveness– ERP 와과제달성의확고한연계필요– 변화관리전략의전환 : Initiative Owner 선정및관리– 투자효율성을담보로한제품의선택및특성고려
Business Flow의제공및구축방법실행
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Q U E S T I O N SQ U E S T I O N SA N S W E R SA N S W E R S
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목 차경영환경의 변화ERP 도입가치의 변화ERP 도입가치의 변화ERP 도입방향ERP 도입전략ERP 도입전략ERP 도입전략오라클의 가치제안오라클의 가치제안: 제품개발전략오라클의 가치제안: 제품개발전략오라클의 가치제안: 제품개발전략오라클의 가치제안: 제품개발 전략오라클의 가치제안 : i-Discovery오라클의 가치제안 : i-Discovery오라클의 가치제안 : Business Flow오라클의 가치제안 : Business Flow오라클의 가치제안 : Business Flow오라클의 가치제안 : Business Flow오라클의 가치제안 : Business Flow오라클의 가치제안 : Business Flow결 언