New Consultant Training Packet 2012 - Lemongrass Universitylemongrassuniversity.com/PDFs/New...

Lemongrass Spa Products © 2012 New Consultant Orientation Packet 1

Welcome to Lemongrass Spa!

This packet, Consultant Manual on CD and Training DVD included in your Consultant Kit are tools designed to help you get your business off to a strong start. The Consultant Manual CD contains 5 sections including a complete list of product ingredients (Section 2) to guide you to success. The Training DVD showcases a live spa party, a tour of the Lemongrass Home Office, Freedom Feet Fundraiser and a Sheer Minerals

Makeup Demonstration.

New Consultant Orientation Packet This document corresponds with New Consultant Orientation Success Video located on the Lemongrass Spa Products’ New Consultant Orientation Back-‐office web page. Please print this, follow along and take notes during the training. Welcome to Lemongrass Spa, we are so thrilled to have you join us! We want you to know just how important you are to us and this short video will help you in getting your business off to a successful start. Lemongrass Spa Products was founded in 2002 by Heidi Leist. She was passionate about using natural products after researching ingredients she was using on her own skin during her pregnancy with her second child. She and a friend hosted a fun spa party where they made their own aromatic bath salts in her friends’ kitchen. The ladies enjoyed it so much and Heidi couldn’t sleep that night…. she was brainstorming a business where women could share in the fun of discovering natural skin care ingredients all while getting pampered at a party. Her dream was to build a fun business where she could help women pamper themselves with natural skin care treats all while having the flexibility to have quality time with her family. Sharing information on natural skin care alternatives and offering gift of relaxation to guests and hostesses at spa parties became Heidi’s passion and her story. What is your story…. and why did you decide to join Lemongrass? Was it a product you fell in love with? Was it because we offer excellent income potential? Are you passionate about using safe ingredients on your skin? Whatever your reason or your life experiences, we’re here to offer some simple steps in making this the best decision you’ve ever made! ______________________________________________________________________________________________________________________________________________________________________________ Company Culture & Mission • We chose direct sales as our method of marketing our handcrafted products in order to financially benefit

individual women & their families. • Our company mission is to empower women with an extraordinary opportunity to share natural skin products

with their families and those around them. We are committed to supporting our consultants by encouraging them to set personal goals and offer the training and products that will help them reach their dreams!

• Lemongrass products are not sold on retail store shelves; toxic preservatives and parabens are not needed.

Don’t miss the JUMP START REWARDS program … earn free products in your first

month! See page 5 & 6.


• Most of our products are handmade in the Colorado Rockies and natural ingredients such as food grade quality oils & botanicals are chosen with scrutiny.

• Consultants generously give back to our communities through fundraising campaigns such as our Company-‐sponsored Freedom Feet, our Giving Back fund as well as many others throughout the year.

• Lemongrass is a privately held, debt-‐free company that has grown consistently each year. • We take pride in offering exceptional service to our customers including a 30 day return & exchange policy. • Our consultants help each other and applaud one another’s success. • Plus, the home office offers exceptional rewards along the way. • You are now part of a team that wants you to succeed and we’ll show you how! Why is Lemongrass Spa such a great business? 80% or more of purchasing decisions are made by _________________________. Women want to give their families healthy and affordable products. They prefer to purchase from those they know and it’s important to them to support other local women. Information about the importance of using ___________products versus those with a lot of chemicals has been widely embraced by the public now, more than ever. Our products are more gentle and effective in moisturizing, cleansing and healing than what is available on store shelves. Because our product line is _______________________your re-‐order business can be very lucrative. There are no territorial restrictions; you may sell or recruit consultants anywhere in United States. Who do you know who could benefit from a Lemongrass Business? ____________________________________________________________________________________ As a Lemongrass consultant, the ______________________that you build with your customers and hostesses will lead to your future success. What does your new Lemongrass Spa business mean to you? Write down a few words or a couple sentences that explain why you chose Lemongrass Spa and why it excites or motivates you. To begin your presentation at your spa parties, you will want to share your story at the beginning! Use positive, affirming statements to inspire others to follow you. To create your story, fill in the blanks here:

• Why did you choose Lemongrass Spa? __________________________________________________________________________________________________________________________________

• Why is your Lemongrass Spa business important to you? __________________________________________________________________________________________________________________________________

• What do you hope to accomplish with Lemongrass Spa-‐ -‐ what are your dreams? __________________________________________________________________________________________________________________________________


Here are three examples that may inspire you: “I joined Lemongrass because I fell in love with the Healing Elements balm and the baby line. As a stay-‐at-‐home mom it’s important to me to buy healthy products for my family and Lemongrass had everything I was already buying in health food stores. After I held a few spa parties, I couldn’t believe just how fun they were and it offered a way for me to get out of the house and enjoy some girl-‐time. I’m saving the money I earn towards remodeling my children’s bedrooms with new furniture so that is very exciting to me. My husband is excited that my Lemongrass income will pay for the project and it won’t have to come out of our family’s budget. Eventually I would like to remodel my entire home with my Lemongrass income!“ “I joined Lemongrass after attending a fun spa party. I could see that the women loved all the products, especially the body polish and foot soaks. I am one of those people who never hosted direct sales parties, but when I saw how much fun all my friends were having, I couldn’t say no! I set a goal to earn $500 a month in order to pay my car payment and cell phone bill and before I knew it, my calendar was booked with parties and I was earning great money. My hostesses loved all the free products they received and I couldn’t believe how the products would sell themselves. “ “After trying skin care products from all kinds of different companies, I was invited to a spa party from a friend. I sampled a couple of the skin care crèmes and thought I’d give them a try. After just a few days I could tell the difference in my skin, it looked and felt softer and healthier than it had in years. I decided I wanted to share this amazing product line with other women and I’ve never looked back. As a full-‐time teacher the extra income is great and interaction with other women is so much fun. Even though I have never considered myself a salesperson, the products are so easy to sell! Helping women find what works for them is so rewarding to me.”

Getting Started Successfully This checklist of items will help you organize your business from your first day forward. ___Open a checking account and/or business credit or debit card (Visa, MC or Discover). ___Determine a place to keep all receipts for business supplies, stamps, pens, trial sized products, etc. ___Get a small notebook to keep in your vehicle to track mileage for business use. ___Create a business email account. ___Change your voicemail message and include Lemongrass Spa in it. ___Include Lemongrass in your email signature Advertise your email address, your phone number and your new replicated website address, ie: www.OurLemongrassSpa.com/ your ID so customers can shop online. ___Obtain personalized labels to apply to catalogs and flyers

Available at www.Roteck.com. Small return address labels (0.44” x 1”) fit nicely on your catalogs and product jars. Personalize with a message such as: “To order or host a party, contact me! Sally Consultant, (303)111-‐1111, www.OurLemongrassSpa.com/sally”

___Business Cards with your contact information Available from Lemongrass Spa Products or your local printer Item x1700 Business Cards Horizontal Full Color Glossy Set of 500, $29. Personalize with your photo. x1701 Business Cards Vertical Full Color Glossy Set of 500, $29. Features a photo of products on it.

___Supplies for your first party (Refer to Appendix #1 “Supplies to Get Your Business Started” document)

___A blank calendar to be used at parties to fill in your bookings (Refer to Appendix #2 “Business Planner” document). The complete “Business Planner” document is located on this New Consultant Orientation web page.


How to Earn a Profit Step one on your journey to success: Hold 6 spa parties in your first 30 days. BENEFITS:

1) 6 parties x $350* volume per party = $2100 personal volume 2) $2100 x 30% (25% + 5% for $1500 PV bonus) = $630 INCOME 3) 6 parties x 2 bookings from each show = 12 new bookings 4) After a dozen parties, you are becoming confident & relaxed and you’re making a lot of money. 5) At this point you have more new customers (6 parties x 8 guests = 48 customers) 6) This leads to more potential recruits in order to increase your earning potential! (6 parties x 2

recruit packets shared at each party = 12 recruit packets given out = 1+ recruits) 7) Earn Jump Start Rewards and Product Bonuses (details explained later in this training)

*Average spa party for a new Lemongrass consultant depending on the number of guests and demographic. Not a guarantee of income or sales. It has been proven that when a new consultant has 6 parties during her first 30 days she is much more likely to experience success, fulfillment and a larger profit that those who don’t! Earn the Highest Profit Each Month Set a Goal to sell at least $1,500 so you can earn a 5% bonus (results in 30% personal commission)

25% instant income at the time of sale. 5% Bonus on PV when a consultant submits $1500 in PV during one calendar month. 5% bonus paid to consultant on their commission check paid on the 20th of the following month.

Earn Booking Booster Kits when you submit $1,000 or more in Personal Volume per month Earn Booking Booster Kit for recruiting 2 new consultants in one month Build a team and get paid on their sales for offering ongoing training & mentoring Awards for #1 or #2 Rookie of the Month and then #1 or #2 in Sales When you promote to Sr. Sales Consultant, you earn a product bonus Host your own party and enjoy the hostess benefits Jump Start Rewards (exclusively for new consultants) All of these rewards are explained in the “Redeeming Product Bonuses Guide 2012” in the downloads section of your website under the Consultant Contests and Incentives folder. Jump Start Rewards Lemongrass offers an exceptional way to earn extra rewards during your first 6 months in business. The Jump Start Program rewards you with your choice of free product bonuses and business building supplies. Jump Start is an income producing and team building business plan. Each month, these bonus gifts get more and more valuable! And there are different choices of products each month you qualify! For all the details refer to the Jump Start Incentive Program chart on the next page.


Month Volume Award Code Month 1* $750 -‐ $1499.99 Body Icing 6 Pack Gift Set X0201

Month 1* $1500 & up Body Icing 6 Pack Gift Set + full sized jar of choice

X0202

Month 2 $750 Peridot Product Bonus** X0203 Month 2 $1500 Diamond Product Bonus** X0204 Month 3 $750 Glamour Eye Set X0205 Month 3 $1500 Sheer Minerals 4 Piece Brush Set X0206 Month 4 $750 Healthy Skin Travel Pack X0207 Month 4 $1500 Sterling Silver necklace with peridot gem X0208 Month 5 $750 Peridot Product Bonus** X0209 Month 5 $1500 Diamond Product Bonus** X0210 Month 6 $750 $50 Day Spa Certificate + designer plaque X0211 Month 6 High Jump

$1500 $1500 Every Month

$75 Day Spa Certificate + designer plaque Customized Vinyl Banner

X0212 X0213

SPONSOR Bonus

Your recruit submits $750 Month 1 & Month 2

Redeem after 2 Months of Jump Start $50 Product bonus in Orders Account X0200

Redeeming your Jump Start Rewards is easy! This chart contains the Redemption Item Codes for each item earned throughout the program. Add the item code to any Party Order, Consultant Order or Customer Order Type. After verification, your order will be shipped with the Award included. Refer to the ‘downloads’ section of your backoffice website to find complete instructions on how to redeem all Lemongrass Spa bonuses throughout your career. File: “Redeeming Product Bonuses Guide”.

**DIAMOND & PERIDOT PRODUCT BONUSES Rev. 2/12 DIAMOND Level Selections Prize #1 A Large lime-green tote bag + Eternal Bliss Gift Set in Organza Bag Prize #1 B Mango Spa Ritual Set Prize #2 Party Replenishment Set: 25 Catalogs & Order Forms, 1 Herbal Foot Soak Refill Bag, 1 Walnut Foot Scrub Refill Bag, 5 assorted lotion samples (1 oz each), 5 assorted facial product samples. Prize #3 Sheer Minerals Customized Starter Kit – your choice of colors and brush Prize #4 Top-Selling Products package: 1 Whipped Body Butter Original Scent, 1 Tea Tree Bar Soap,

1 Pink Grapefruit Body Polish 8 oz jar, 1 Nail Balm in a Jar.

PERIDOT Level Selections Prize #1 Set of 10 assorted lotion trial bottles (1 oz each) plus 10 assorted facial trial-sized products Prize #2 Large lime-green tote bag + 1 Eternal Bliss Body Silk 5 oz bottle. Prize #3 Healing Elements 2 oz jar, New Healing Elements .75 oz stick, Baby Massage Oil. Prize #4 A Body Icing 6 Pack Variety Set + Organic Mascara Prize #4 B Face Crème with Botanicals + Hydrating Eye Crème Prize #4 C 3 jars of full-sized Body Polish (Almond, Eternal Bliss, Grapefruit Lily)


If you have 6 parties in your first 30 days, you’ll be assured Jump Start Success! Depending on your sales at each spa party, you’ll also earn terrific instant income at each show.

By the way, when you personally sponsor a consultant who earns Jump Start bonus for Month 1 and Month 2, you can earn a $50 Product Bonus, too! Booking Parties How to Book your parties effectively:

• Schedule your first 6 parties including your own Launch Party. A sample of an effective Launch Party Invitation is included: Appendix 4. This document is also posted in the downloads in Word format so you can personalize it.

• Schedule with a diverse group of people to maximize bookings. Invite people from various ‘friend’ groups to avoid the excuse that “all my friends are already here”.

• Trigger your memory by using FRANK=Friends, Relatives, Acquaintances, Neighbors, Kid Contacts • You’ll want to get started on your “List of 100” by using your “FRANK” document right away. You’ll

refer to this List of 100 to secure your initial parties and from there, meet new people outside of this list for future bookings. See appendix 5.

• Share benefits of having a spa party experience vs. asking for a favor. • Use booking scripts provided (sample on next page).

It’s important to create a Lemongrass calendar used exclusively for booking your parties. You can color code it and block off time for family obligations, personal time or appointments and highlight available spa party dates. Refer to the Business Planner, Appendix 2.


An Effective Booking Script Begin with a positive, can-‐do attitude! When you let your passion and enthusiasm shine through, your potential guests will want to book parties with you. Make calls when you are well rested, feeling energetic and are in a quiet place free from interruptions. (HINT: Some consultants enjoy calling hostesses from their favorite coffee shop where there are less distractions and where they can enjoy their favorite beverage!) “Hi Susan, this is _________. How are you today? (pause) Do you have a moment? (pause). I’m so excited to let you know that I just joined Lemongrass Spa Products. Have you heard of Lemongrass? (pause) We are a spa products company and everything is handmade in Colorado with natural ingredients. I would love to share these natural products with you as part of a foot soak party for all your favorite friends. When was the last time someone invited you to enjoy a pampering foot soak, where the entire experience was focused on relaxing and spending time with your girlfriends? (pause) I can’t wait to let you enjoy these luxurious products, and you are going to fall in love with them. Since this is a brand new business for me, I want to start off with a bang and I am scheduling several parties this month. So…not only would I love to share Lemongrass with you, I would love for you to benefit as one of my first hostess’ and this will allow you to earn lots of wonderful items with our hostess rewards. I have a couple dates available this month; are you near your calendar? ….” Action Steps for Review Let’s review the action you will want to take for immediate success:

1. Watch this welcome video as many times as it is helpful for you. 2. Set up a follow up call with your sponsor as soon as possible to review questions you may have. 3. Make List of 100 contacts using FRANK as a memory jogger. 4. Determine the dates that you have open for your first six parties. 5. Highlight names within your list of 100 that you will contact to offer a spa party. 6. Use a different color to highlight those you would enjoy working with on your team. 7. Call your hostesses and book your first six parties. 8. Read your Consultant Success Manual located in the Downloads section of your website. 9. Read ‘How to Enter an Order” document that is listed on this web page when you are ready to place

a Lemongrass Spa order. 10. Attend a live spa party in your area or watch the DVD of a Spa Party included in your New

Consultant Success Kit when it arrives. 11. Put Lemongrass Trainings on your calendar and attend team meetings and phone conference calls

to boost your skills and increase your success. 12. Use the Lemongrass products daily so you can become familiar with them. 13. Set Goals for your business and review these with your director for support. 14. Read through the Gift Bag Game Cards and Instructions prior to your first party. The Gift Bag Game

offers an EASY and FUN way to demonstrate products because the cards have all the necessary information about the products. This Game is demonstrated in the Spa Party DVD included in your New Consultant Success Kit and the file is located on the New Consultant Orientation page of your website’s back-‐office.

15. Use the Spa Party Planner with your Hostesses in planning parties. Appendix 6.


We’re here to help! If you need help along the way contact your sponsor or her upline director with any questions. They are here to help you succeed! Our home office team is available for additional support. A list of various home office departments is listed here:

• For general questions, replicating website setup and software support: Shelley Davis at [email protected] or Barb Janak at [email protected] or [email protected] or by phone at 303.838.6336.

• For questions regarding shipping, order status, return/exchanges or specific events: 303.838.6336 or [email protected] or [email protected].

• For product and marketing questions or suggestions: Shelley Davis (303.838.6336) or [email protected].

• For questions regarding Consultant Agreements, website linking and other policies or general questions regarding your business or need for support: Bryan Leist (303.838.6336) or [email protected].

• Our Consultant Relations Manager is Jennifer Dusza. She facilitates Lemongrass University educational programs, Dream Team Mentoring, New Consultant Training and recognition of consultants. [email protected]

Placing Orders When you are ready to place an order using the website, please refer to the step-‐by-‐step instructions contained in the Help Documents. The Help Documents are located on the ‘Order’ page of your website. 1-‐ Go to www.OurLemongrassSpa.com/ YOUR ID. 2-‐ Enter your password and click the “Order” link at the top of the page. If this is the first time you

have logged into your site, your password is password. 3-‐ On the right side of the next page, click on the appropriate Help Document and follow instructions

on placing your order.

Credits Documents and Scripts: Deann Oliver, Jill Breheny, Wendy Gerlach Concept and Development: Deann Oliver, Jill Breheny, Wendy Gerlach, Jennifer Dusza, Heidi Leist Photography & Graphics: Heidi & Bryan Leist, Gary Pack and istockphoto.com Video Design and Editing: Heidi & Bryan Leist Gift Party Game: Permission from Shari Hudspeth, Average to Excellence


Supplies to Get Your Business StartedSupplies to Get Your Business Started : Incidentals : Incidentals

Appendix 1

To conduct Spa Parties, you'll need to consider and/or obtain most (if not all) of the following items prior to your first party. Keep in mind this is just a guideline! Feel free to expand or condense your list as you see fit! This is just a handy reference tool for you to use in planning. Qty Needed Item 12 Foot Tubs (Rubbermaid dish pan) 1 Box Foot Tub Liners (13 gallon clear trash liners) 12 Clipboards / Vinyl 2-‐pocket folders 12 Hand Towels (white is preferable) 1 Basket / Mesh Bag to carry towels 1 Box Pens 1 Calculator 1 Black Permanent Marker (to cross out credit card #'s) 12 – 24 Spatulas, Q-‐tips, Wooden Craft Sticks for testers 1 Basket (small) for Door Prizes/Goodies/Booking Gifts 1 Rolling Duffle Bag / 1 large or 2 small Rubbermaid tubs to carry display & products 1 Box Ziploc bags for transporting small items (lip gloss, lip balm, etc) 4 or 5 Trial sized Lemongrass Products to be used as Door prizes, etc. This is optional. What to take to a spa party Checklist

o Items listed above o Spa products contained in your kit o Order forms o Catalogs o Hostess Rewards Flyer, laminated to pass around o Calendar with available party dates highlighted o Customer Care Cards o Hostess Packets prepared for bookings (4 or 5) o Recruiting Packets for potential recruits (2 or 3) o Small Gift for Hostess (ask director for advice)

What to put on clipboards:

o Order form o Catalog o Customer Care Card o Specials Flyer (available each month in the Downloads section of your website) o Wish List by Scent chart (optional)


MO

NTH

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turd

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Frid

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sday

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day

Sund

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Appendix 2 See the entire “Business Planner” file on the New Consultant Orientation web page.


Designed by Deann Oliver, Lemongrass Consultant Appendix 4 This invitation is available on the web page in Word format for personalization.


Appendix 5: List of 100 / FRANK


Appendix 6: Spa Party Planner


Appendix 7: Customer Care Cards – Use at Spa Parties to collect information from guests.

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