New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning...

13
www.connectionsummit.com | [email protected]| 972.490.1113 New Connected CE Business Models

Transcript of New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning...

Page 1: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

New Connected CE Business Models

Page 2: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

New Connected CE Business Models

Panelists Michael Lantz, CEO, Accedo David Rudnick, CTO, Delivery Agent Mark Carroll, VP of Product Management, Qualcomm Atheros Scott Rosenberg, VP Business Development, Roku Michael Hawkey, Vice President and General Manager, Sling Media Moderator Brett Sappington, Director of Research, Parks Associates

Page 3: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

0% 5% 10% 15% 20% 25%

Other

Travel (hotel, airline tickets, car rental)

Videos

Tickets to a movie or event

e-Books

Physical goods

Delivery food, like pizza

Music

Games

Apps

% Purchasing Goods/Services

Items Purchased Using Mobile Phones (Q1/13) "Over the last 30 days, which of the following have you purchased

using an app or web-browser on your mobile phone?" (Among Smartphone Users in BB HHs)

Purchasing via Connected CE

47% of smartphone users purchase goods and services via their smartphone.

Page 4: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

Connected and on the TV

0%

10%

20%

30%

40%

50%

60%

70%

Q4 2010 (n=2,500, ±1.96%)

Q4 2011 (n=2,000, ±2.19%)

Q1 2012 (n=10,000,

±0.98%)

Q2 2012 (n=2,517, ±1.95%)

Q1 2013 (n=10,000, ±0.98%)

Q3 2013 (n=3,000, ±1.79%)

% S

peci

fyin

g Co

nnec

ting

to th

e In

tern

et

U.S. Households with TV / Internet- Connected CE (2010 - 2013) (Percentage of U.S. BB HHs owning a connected smart TV, Blu-ray player, game console,

STB and/or streaming media receiver that is connected to the Internet)

Source: Multiple Parks Associates Surveys © Parks Associates

Page 5: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

New delivery channel

Value in the interface

Blended experiences

New points of differentiation

New competitors

Redefining the business

New Features, New Opportunities

Page 6: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

New Connected CE Business Models

Panelists Michael Lantz, CEO, Accedo David Rudnick, CTO, Delivery Agent Mark Carroll, VP of Product Management, Qualcomm Atheros Scott Rosenberg, VP Business Development, Roku Michael Hawkey, Vice President and General Manager, Sling Media Moderator Brett Sappington, Director of Research, Parks Associates

Page 7: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

GLOBAL LEADER IN TV APPLICATION SOLUTIONS

TV App Store Solutions Multiscreen Solutions

Helping platform owners and service providers to add value

through apps

Helping media companies and service providers to bring their content and

services onto any connected device – managed and OTT.

Page 8: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

DELIVERY AGENT, INC © 2013

M U L T I - C H A N N E L C O M M E R C E M O N E T I Z A T I O N P L A T F R O M

E-Commerce M-Commerce S-Commerce T-Commerce

T u r n i n g V i e w e r s I n t o C u s t o m e r s

Page 9: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

9 QUALCOMM ATHEROS RESTRICTED – NDA

Always-on Smart

Gateway

Mark Carroll, Vice President of Product Management Qualcomm Atheros Qualcomm Internet Processor (IPQ) enables SMARTHOME as a platform

REVENUE-GRADE SERVICE APPS Broadband data, voice & video

CONSUMER-GRADE APPS

Entertainment, social, productivity, education, heath & fitness

NEW REVENUE-GRADE SERVICE APPS Home security & monitoring, energy management, health monitoring

Page 10: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

The Roku experience

Most Entertainment Easiest to use Best overall

value

Page 11: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

The Sling Ecosystem

1/8/2014 11

Page 12: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

New Connected CE Business Models

Panelists Michael Lantz, CEO, Accedo David Rudnick, CTO, Delivery Agent Mark Carroll, VP of Product Management, Qualcomm Atheros Scott Rosenberg, VP Business Development, Roku Michael Hawkey, Vice President and General Manager, Sling Media Moderator Brett Sappington, Director of Research, Parks Associates

Page 13: New Connected CE Business Models - Parks …...E-Commerce M-Commerce S-Commerce T-Commerce Turning Viewers Into Customers QUALCOMM ATHEROS RESTRICTED – NDA 9 Always-on Smart Gateway

www.connectionsummit.com | [email protected] | 972.490.1113

LAS VEGAS — JANUARY 7, 2014

Brett Sappington [email protected]

Twitter: @BrettsView

Thank You