NEW Citywide - Gisborne › themes › gisbspec › images... · human sundials >>> To use the...

NEW Citywide

Vision & Strategy - POD

September 2013

Presented by R & B Sheldrake

© Concept & production by SheldrakevisualART.com - 20 September 2013

Gisborne City

Index

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© Concept & production by SheldrakevisualART.com - 20 September 2013 This production is not for general public dissemination, nor for sale, or financial gain.

It is a concept document for discussion puposes only. Copyright of the various photos from around the world must be observed, as the images included belong to their respective owners.

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16 Churches17 Time18 Cost19 Basic construction20 - 33 Samples34 - 35 Potential36 Focus Group37 Education expl.38 Human39 Sample40 Thanks

© Copyright September. 2013. All rights reserved. This publication and vision is subject to copyright in its entirety. The contents and images may not be reproduced in any form, either in whole or part, without written permission from Shel-drakevisualART.com. While every effort has been made to ensure the accuracy of the information in this PDF publication the publisher assumes no responsibility for errors or omissions or for any consequence of reliance on this PDF publication booklet. All Sample photos of Sundials are subject to copyright and are only shown to illustrate the potential for Gisborne.

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2 Index3 Gisborne city photo4 - 5 What’s in a name6 Vision & Strategy7 - 9 Sun - ‘a fresh paradigm’10 World First11 Napier - Example12 Education13 Gardens14 Tourism15 Business

Gisborne City Sun concept

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© Concept & production SheldrakevisualART.com

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Gisborne

A concept including everyone:• All Cultures• Business • Churches• Corporates• Gardens• GDC• Golf Clubs • Homes• Motels• Parks & Reserves• Rest Homes • Schools• Service Clubs • Tourism


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Turanga: Original Maori name for the area before arrival of European settlers

Turanga-nui-a-Kiwa: Maori: “The place where Kiwa - of the Takitimu waka - stood”

Poverty Bay: Name given by English explorer Captain James Cook

Tairawhiti: Maori: the coast upon which the sun shines across the water) and can claim to be the first city in the world to greet the sun each day.

Gisborne: Named after an early Colonial Secretary William Gisborne

What’s in a name...Over the years, Gisborne city and wider district have been branded with a variety of descriptive names including these 20.....

(Please Note: we don’t need another name.)

4 Gisborne City Sun concept

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Gisborne District: Council / Goverment

East Coast: Government Electoral Boundary

Eastland: 1980’s marketing drive initiated by Tourism Eastland and Chopper Summersby, Orange Grove Motellier.

Destination Gisborne - recently - Discover Gisborne Fresh initiative 2000 / 2001 to re-focus on the MAP Destination: Gisborne - Gisborne Herald

The Edge: also at one point Endeavour Bay or Prosperity Bay Marketing attempt.. unknown instigator/s 1990’s

The Chardonnay Capital of New Zealand: Wine lovers endorsement

The City of Rivers: Three Rivers As the centre of town is the convergence of three different rivers, Turanga, Waimata & Taruheru

Gissy, Gizzy and/or G-Town as local coloquial speak, which we presume is meant to be Hip or with it!

Out - East: Tourism Eastland’s latest Regional marketing

Our ’FOCUS’ in this presentation is Gisborne City not the wider OUT-EAST concept.

If Gisborne City is doing well - then wellness will flow out into the wider District.

5Gisborne City Sun concept

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The vision and strategy presented here is not to take away or add anything new, but to share the obvious - with a fresh perspective...

We are known primarily as the ‘place of firsts’

Mainly because of both Maori and European... having their respective arrivals here...

But long before man set foot on Aotearoa - New Zealand...

The land had always been daily touched by the new day’s sun... Tairawhiti... the tides that are shone upon; the coast upon which the sun shines across the water; the coast (tai) where the sun (rā) shines (whiti).

Therefore the obvious unifying factor for one and all... is the SUN ....as Gisborne’s unique POD... A primary point of difference from other cities around the world...

This was of course recognized with the recent year 2000 millennial celebration...

Vision & Strategy


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Sun - ‘a fresh paradigm’So let’s take our Sun to the next level by creating a city of...


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SundialsLet’s take our Sun to the next level by creating: ’many’ Sundials.

We of Gisborne city should simply take hold of our natural geographical blessing, the ‘SUN’ and create many Sundials throughout the city...


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Create a ’UNIQUE’ citywide theme.

NOT simple concrete Plinths with small metal time-pieces embedded thereon...

BUT a city of creative design and concept with fresh thinking, to refresh our cityscape profile... ‘a fresh paradigm with the Sun’.

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Sundials - ‘a fresh paradigm’

We do NOT need to build, at huge expense, the world’s largest Sundial - but merely use the Sundial concept throughout the city, creating many smaller Sundials, that will have much wider appeal than only one!

Especially, Human Sundials: As parks, reserves, schools, homes, business, corporates, rest homes, churches begin to embrace the concept - the momentum will gather to such an extent that we will have more than a mere TRAIL.

Reinforcing the ‘First City to see the Sun’ - being the ‘qualifying statement’ - of our geographical position.

‘First City to see the Sun!’


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World First!NOTE: we have not been able to identify any one city on planet earth who have consciously endeavoured to market or brand their point of difference using Sundials - and few if any other city could make claim to be the: ‘First City to see the Sun’ Gisborne city can stake a genuine claim to this..

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Human Sundials, as shown above,create and gift participatory experience. Practical, fun and educational.


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Just as the City of Napier took hold of their POD (Point of Difference)... ... The Earthquake changing Cityscape...

From that - they set about creating and building an Art Deco theme... which now gives them a worldwide marketing brand.

Business, Corporates, Homes, are allinvolved.

Example


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Begin modestly with the young ones to seed the vision for the next generation.

Encourage each school to embrace and create human sundials >>>

To use the theme as part of their teaching syllabus to give the next generation familiarity with a unique part of their heritage - thus the citywide model would simply grow biologically and not be lost as a POD for Gisborne city.

Education - Human Sundials

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Analemmatic Sundial (Human Sundial) & construction

1. Time / Calendar2. Maths / Geometry3. Solar System / SUN4. Light / Shadow


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Gisborne Botanical Gardens illustration of an Analemmatic - Human Sundial - would not be an expensive exercise!

Gardens


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Possible Beach conceptThis photo is merely an illustration to demonstrate

the variety of places around the city that Sundials could be considered. Nothing more than that.

Once established... it could easily become another tourist draw - opening a fresh niche market, many tourists are drawn to the Sun.

All Cultures could be encouraged to design a Sundial that expressed their uniqueness - Maori, European, Pacific Island, Asian and many others - all could design creatively from their heritage.

TOURS of the most interesting Sundials would be possible just like our city neighbour Napier - who develop annually - their Art Deco theme with tours.

Community Clubs such as Rotary and Lions and could be encouraged and challenged to build a Sundial to enhance our City.

Tourism

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T-Shirts would be an obvious business enterprise

BusinessManufacturing / Retail / Opportunities.... even a major sponsor!

Manufacturing * Sundials locally made... * Concrete Numerals 1-12 for placement in home gardens both Square & Round Slabs * Metal Numerals 1 - 12 could be made locally * Landscape Designers / Gardens / Golf Courses * Clothing ie: T-Shirts / Caps / Ties / Local Screenprinters * Mosaics for Numbers * Mugs Retail * T-Shirts / Caps * Photography / Post Cards / NZPO Stamps / publications * Garden Centres could help in development * Florists / Nurseries

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Such as a : Sunblock Cream - Solar Heating - Watchmaker like ROLEX


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Churches Churches could be encouraged to have a Sundial somewhere on their property in order to be part of the citywide theme.

ISAIAH 38: 6-9

6 And I will deliver thee and this city out of the hand of the king of Assyria: and I will defend this city.

7 And this shall be a sign unto thee from the Lord, that the Lord will do this thing that he hath spoken;

8 Behold, I will bring again the shadow of the degrees, which is gone down in the sun dial of Ahaz, ten degrees backward. So the sun returned ten degrees, by which degrees it was gone down.

9 The writing of Hezekiah king of Judah, when he had been sick, and was recovered of his sickness:

The biblical story of King Hezekiah illustrates the blessing of a city and man when God demonstrated His power using a sundial as a visual sign of His ability and promise...

ie: A human Sundial could easily be placed at the corner of Roebuck and Norman Roads on the lawn setting

of the Gisborne Church of Christ


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Time

Rest Homes and other public gardens could in time develop unique SundialsGisborne City Sun concept

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CostThe cost to city Ratepayers would NOT be excessive... The Cost - would not be out of reach - as fresh Sundials could be funded and budgeted for without undue stress - they would simply be added as and when funds were available ...meanwhile....

Individuals, business and corporates would be encouraged to creatively think outside the box and include simple or complex Sundials at their own discretion...

Many existing GDC city gardens & private gardens plus open areas could be used and/or modified without incurring exorbitant cost.

GDC led Annual Competition: For the most unique Sundial created each year in the city could be explored for creative ways to gain added value and retain the creative theme in the city.

Initially set up a GDC Taskforce to promote and lead the vision.

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An official logo and brand for marketing by GDC.

A fresh way to draw our

community together * All Cultures * Business * Churches * Corporates * Gardens * GDC * Golf Clubs * Homes * Motels * Parks & Reserves * Rest Homes * Schools * Service Clubs * Tourism Eastland

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Basic constructionStand on the cement pad directly on top of the month.

You may need to raise your arm to make a shadow longer

Look at the shadow on the numbered blocks to see the time.

Be careful the Sundial shows standard time, so be sure to add an hour during the months that we observe Daylight Saving time.


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Samples


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22This beautiful “Sundial” - where a person stands in a position on the looped analemma marked on the ground slab (position depends on the time of year) and the person’s shadow will indicate the time based on the numbered stones. Far left is a conventional sundial.

The stone beyond (upper centre) bears a plaque with instructions but is not part of the sundial. Even without someone standing on the loop of the analemma, the discerning viewer can observe from the stone shadows that the image was taken between 1 pm and 2 pm. Gisborne City Sun

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Analemmatic Sundial


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34This fully prepared Botanical Gardens flowerbed could be transformed into a beautiful Sundial.GDC could encourage a local Service Club to take ownership of this prepared site and develop a unique Sundial for the city. The Possibilities are endless.

Potential

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35The GDC Rose Garden has potential for a Sundial with creative thinking... or alongside on the riverbank.Gisborne City Sun

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Focus group...

Georgette JensonEducation

2010: Hon Anne Tolley presented Georgette with the

Primary and Intermediate ASG Excellence in Teaching Award

Kathy SheldrakePast & Present President

Gisborne West Rotary Club

Ray SheldrakeCreative Directors

SheldrakevisualART.com

TASKFORCE: The initial suggestion would be to set up a Taskforce under the governance of the GDC in order that the Sundial concept be formally endorsed and under GDC oversight. This would enable the long term goal of creating a citywide theme to become a reality with long lasting generational buy in for the future with added value for our ‘First City to see the Sun’.


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www.gisbornesundials.co.nz

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SUNDIAL - SCIENCE: The BIG Question/s eg: How has telling the time developed / improved over time * Design / make: simple to complex , small to large. * Explain how they work / move > Rotation - Sun / Solar System - Light * Experiment - Scientific Method. Make and read sundial at a specific time every day / few days / weeks

* Compare - Contrast / problem pose (what if ) Problem Solve - Sun / Clouds / Seasons / effects on telling time

* Read Sundial different times of the day: Discuss Shadow // what about night time?

* Hypothesis ( Scientific Method - to prove or disprove) eg: The speed of the Shadow depends on the length of the gnomon. May lead to more questions. eg: Is the length of shadow determined by seasons? Why or why not? Experiments to prove / disprove

SCIENCE: Technology Where to place Sundials? What to look for. Do Sundials work on: Equator / North - South Poles - Research / Discuss * Questions: Why do gnomons not point straight up? Where do they point? Human Sundials - make / create.

SOCIAL SCIENCE & Technology: (Old Term - Social Studies) * Sundials around the world. Why did people need to tell the time? * Timeline of notable Sundials. Oldest Sundial, biggest sundial, portable sundial etc. * Telling the time at night? * Shapes of Sundials - Cubic 1840 Ring Dial / Cadot 1680 Scape (Rome 100AD)

ENGLISH: Gisborne Advertising / Posters / Slogans * Report writing - factual / accounts * Kids can make Short Video Clip or Power Point Presentation explaination * Describing how Sundial works

ART: * Labelling / Posterising / Designing * Modeling / Materials / T-Shirts Icons

VOCAB: Gnomon = Greek One that knows or examines - A Gnomon is the part of a Sundial that casts the Shadow. Analemmatic = Pedestal of a Sundial.

Education:© Intro. Brief - Teaching Paper - prepared by

Georgette Jenson as an initial ‘Sundial 101’ to illustrate the potential and educational value of

introducing Sundials to our Primary Schools as a fresh, fun, topic with wide educational benefit. Georgette Jenson: Won a National Excellence in Teaching Award in 2010.

She visits cities throughout NZ to help upskill teachers and believes this Sundial concept will make for great educational value - especially for Gisborne city: ‘first to see the sun’.


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In Summary... This Human Sundial concept is a simple long lasting effective way to refresh the cityscape of Gisborne...

A shared enterprise across all sectors of the city including...

Business, Churches, CorporatesGardens & Clubs, GDC, HomesKGB, Parks & Reserves, SchoolsService Clubs, Tourism Eastland

Each can simply develop at their own pace to enhance the overall landscape of our city.

As previously mentioned - the City of Napier has proved beyond a shadow of doubt - that by taking the simple POD that already existed and letting it be their unifying factor -

to now become their major tourist attraction. Gisborne city simply need our GDC endorsement and leadership to emulate Napier’s success... but with Sundials.

Human Sundials, as shown above, create and gift participatory experience. Practical, fun and educational.

Human


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Raymond John Sheldrake Dip. Commercial Art. 25/11/1963


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Thanks for viewing...This Gisborne citywide concept based primarily on Human Sundials

as a fresh paradigm for our beautiful city.

p: (06) 868 8053 m: 027 253 9447 e: [email protected] w: www.sheldrakevisualart.com

Career path: initially as a self employed signwriter in Taupo then Christchurch. Became Creative Director for the Keystore Wholesale Groceries chain Christchurch, with responsibility for their 80+ stores advertising and signwriting, before taking up employment as senior finished artist for advertising agency, Bowden Communications Ltd.

Over the years Ray has completed work for Firestone Tires / International Harvester / Mercers / Main Report & Main Ag Report / Whitcoulls / Edmonds / Ocean Freezing Works / and numerous smaller business before returning home to Gisborne in 1981.

GISBORNE - Bromide & Art Services Managing Director1985 Initiated and created Gisborne City’s FIRST full Colour Tourist Book EASTLAND - Visitors Guide to Gisborne & the East Cape

1986/7 followed by the Eastland Scene magazineWrightfence Fibreglass Electric Fence System Advertising

1980’s One term as Board member of Tourism Eastland

1989 joined the team at Te Rau Press Limited.Initiated the local rural magazine ‘COUNTRY’ in the 80’s A magazine for country women of the Gisborne District. Also encouraged the Gisborne Herald management to develop the BULL WEEK concept.Designer for Gisborne Exposed - The photographs of William Crawford: 1874 - 1913

2000’s - SheldrakevisualARTCreative Director of Destination Gisborne TabloidsAuthor & publisher of the book: One eye on GisborneMaddy’s Alphabet, Bird & Scenic ReaderGisborne Websites: www.gisbornespecials.co.nz www.gisbornecity.co.nzAlso involved in Triathlon creative art production at local, national and International level; plus many other local business productions

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