Email mcintosh@sales leadexperts.com yWebsitewww.sales leadexperts.com Phone+14012947730or+18009445553yFax+14016790176

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TheNewBusinessNeededCalculationThefollowingcalculationhelpsyoutodeterminetheamountofrevenuefromnewbusinessyourcompanywillneedtogeneratefrommarketingleadstomeetitsrevenuegoals.Yourcompany'scurrentyearssalesrevenue......................................................................$ Thepercentageofbusinessyouexpecttoloseoverthenextyear1....................................x________%Thesalesrevenuefromnewbusinessyourcompanymustgenerateoverthenextyearjusttostayeven1....................................................................................=$ Additionalsalesrevenuefromnewbusinessneededtomeetthenewsalesrevenuegoal.....................................................................................+$ Totalrevenueneededfromnewbusinesstomeetnewsalesrevenuegoal.......................=$ ThepercentageofnewbusinessthatwillneedtocomefromMarketingleads2...................................................................................................................x________%Totalrevenueneededfrommarketingleads.......................................................................=$ 1. CompaniesIvesurveyedreportthattheylosebetween10%and30%oftheirbusinesseachyear

duetocompetition,mergersandacquisitions,customersmoving,goingoutofbusiness,etc.2. Thesesamecompaniesreportthatmarketingisresponsibleforfinding4060%ofthenewbusiness

salesrevenueopportunities,andthatsalespeopleareresponsibleforfindingtheremainingnewbusinesssalesrevenueopportunitiesontheirown.

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