NEW BOOK - The Music of Business - acclaimed by Harvey Goldsmith
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Transcript of NEW BOOK - The Music of Business - acclaimed by Harvey Goldsmith
Business Excellence fused
with Music !
NEW EDITION
Featured in
What’s inside?
MusicBusiness
The
of
Contents
PART 1 – STRATEGY
Sticking to the knitting : AC / DCI Still Haven’t Found What I’m Looking For : U2 on
strategyWhole Lotta Love : Business lessons from Led Zeppelin
Spinal Tap and strategic mismanagement A Night at the Opera
Magic BulletsLiving In The Past : Will rock reinvent itself?
I Predict a Riot : The Kaiser Chiefs and new business models
Crowdfunding StrategySelling England By The Pound : Financial strategy
PART 2 – CREATIVITY
Deep Purple : Improvisation and discipline in business
The Flow : Personal mastery in business and all that jazz Creative style : Hendrix vs. Clapton
Welcome ConstraintsCreativity in business with The Beatles
Oblique StrategiesA Kind of Magic : Michael Michalko on creativity
The Music of Business Playgrounds of the mind : Jazz and creativity
Punk CreativityRichard Laermer on Punk Marketing
MusicBusiness
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PART 3 – INNOVATION
Born This Way : Innovation the Lady Gaga wayPurple Rain : Prince on innovationDeveloping an innovation climate
The Music of Chemistry Innovators : Marc Bolan
Innovation lessons from musicRichard Strange : On creativity and innovation
Andy Warhol and the Innovation FactoryBreaking barriers to intrapreneurship
Design innovation : The guitarInnovators : Steve Jobs
PART 4 – LEADERSHIP
Oops I Did It Again : Britney Spears on learning
companiesProfessor Adrian Furnham on creative leadership
The 3 R's of LeadershipLeaders need followers not fans
Classical Gas – Leadership Lessons from Nigel Kennedy
Must the show go on?I Get Knocked Down, But I Get Up Again ...
Like a Virgin : Madonna on reinventionBat Out Of Hell : Career coaching for Rock Stars
Bill Nelson, personal mastery and reinventionChanges : Reinvention lessons from David Bowie
Uptown Funk: the Bruno Mars HR disciplinary Reflections and connections
What’s inside?
I have to say it was the first "how to do business" book I have ever managed to finish - or indeed get beyond the first chapter!
Larry ElliotThe Guardian
What do peoplesay about i t?www.academy-of-rock.co.uk
MusicBusiness
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of
A book of management lessons drawn from the world of music. Original and great fun to read. Peter Cook lubricates ‘dry’ management theory in the most original way.
This book is not ‘just another book on business’, it is original and fun to read due to the author's unique ability to teach and illustrate management theory through combining academic thinking with case studies from the world of music.
Tina Bauer, HP Enterprise Services
MusicBusiness
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of
What do peoplesay about i t?www.academy-of-rock.co.uk
The Music of Business is very well written and produced. The style is informal yet precise, articulate without being too academic. I can see MBA’s and managing directors getting pleasure from reading this book. The book really is imaginative and different, looking at familiar issues from a very different perspective. The author is very unusual in that he is well informed about two often very disparate areas (i.e. real business and music), which he links together brilliantly. Few people have the depth of knowledge or insight into these worlds as much as Peter Cook. He brings a very fresh approach to some fundamentally important issues in business. Rarely are business books such a good read.
Professor Adrian Furnham,University College London
MusicBusiness
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What do peoplesay about i t?www.academy-of-rock.co.uk
The Music of Business is a highly enjoyable read that eases you through the four themes of the book: Strategy, Creativity, Innovation and Leadership. Quite the opposite of a dull textbook.
Jon BeamanSenior Director, Pfizer Research
MusicBusiness
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What do peoplesay about i t?www.academy-of-rock.co.uk
The Music of Business is a really enjoyable read. Great insights in how to approach 21st century business challenges, using lessons from the world of music. It’s funny and thought provoking whilst absolutely hammering home the messages of strategy, collaboration, and project execution.
Alex Watson,Lloyds Register
MusicBusiness
The
of
What do peoplesay about i t?www.academy-of-rock.co.uk
Peter provides some very thought provoking moments on management and leadership using some unexpected musical metaphors and lessons. Amongst my highlights, I love that “The Darkness are Queen without disco” and that this relates to the fact that “Companies can learn parallel lessons by adopting a mindset that looks to the future whilst respecting cultural signifiers of the past”. Clever and conscience pricking stuff. Well done.
Stephen Bourne, Commercial Manager, Janssen-Cilag Ltd, A Johnson and Johnson Company
MusicBusiness
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What do peoplesay about i t?www.academy-of-rock.co.uk
“This book is a great tool for people
in business”
Harvey Goldsmith CBE
MusicBusiness
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What do peoplesay about i t?www.academy-of-rock.co.uk
Top of the Pops : The Amazon Charts : Business Leadership
# 6. bestselling author Ken Blanchard
# 10. Indie author and speaker Peter Cook
# 14. Harvard Business School Prof.John Kotter
# 16. the author of ‘From Good to Great’
Signed copies
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