New Analytical Products of the ITC In cooperation with OECD, UNSD and WTO
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Transcript of New Analytical Products of the ITC In cooperation with OECD, UNSD and WTO
New Analytical Products of the ITC
In cooperation with OECD, UNSD and WTO
Market Analysis Section
6th OECD International Trade Statistics Expert Meeting (ITS)
Friedrich von Kirchbach
Chief, Market Analysis Section, ITC
Paris, 13 September 2005
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What Is ITC?
• Technical cooperation arm of UNCTAD and the WTO• Mission and goals:
– to support developing countries and transition economies, in particular their trading sectors, in their efforts to achieve sustainable development
– to assist governments in formulating policies to take advantage of the global trading system– to provide enterprise-oriented capacity building for trade promotion and export development
• ITC deals specifically with the operational aspects of trade promotion and export development
UNCTAD WTO
ITC
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DEPARTMENT OF OPERATIONS
OFFICE OF THE
EXECUTIVE DIRECTOR
DIVISION OF TECHNICAL COOPERATION COORDINATION
DIVISION OF PRODUCTAND MARKET
DEVELOPMENT
Financial ManagementSection
General Services &Publications Section
Info. TechnologyServices Section
Human Resources Section
Office for Arab StatesEurope and the CIS
Office for Asia-Pacific, Latin America and the
Caribbean
Office for Africa
Trade in Services Section
Market DevelopmentSection
Market AnalysisSection
Trade InformationSection
DIVISION OF PROGRAMME SUPPORT
ITC Organizational Chart
DIVISION OF TRADE SUPPORT SERVICES
E-Trade Dev.Unit
Business Advisory Services Section
Enterprise ManagementDevelopment Section
International Purchasing and Supply
Management Section
Office for Inter-RegionalProgrammes
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The Market Analysis Section at ITC
• Part of the Division of Product and Market Development at the International Trade Centre UNCTAD / WTO
• Produces and disseminates tools for market research and trade analysis for exporters, importers and trade support institutions, and provides capacity building to help users make the most out of them
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Questions of our partners:
• National perspective: Positioning in international markets– Where is our competitive advantage? What are the most promising
markets for our exports? What should be the priorities for trade promotion?
• Trade policy perspective: Market Access– What are the trade barriers we face? What are the scenarios?
• Company perspective: Market intelligence – What are the latest market developments? Who are potential
business partners?
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MAS Products and Services
. . . with training courses that quickly positions partners to use them.
Combining web-based tools focused on the needs of exporters . . . .
Market Access Map
Country Map
Product Map
TradeMap
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ITC’s Market Analysis Tools
TradeMap
Product Map
Country Map
Market Access Map
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http://www.intracen.org (click on countries )
Select your country here
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Wide range of analytical
and informationt
ools
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Country Map - applications:
• Strategy design and export diversification:– Viet Nam, Senegal, UAE, Mongolia, Malaysia
• Promotion of South-South trade:– Exports of SADC and SACU
• Investment targeting:– Egypt and selected other African countries
• Assessment of trade performance: – LDCs
• Global competitiveness assessment:– World Economic Forum
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The Global Competitiveness
Report 2001 – 2002
World Economic Forum
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Our Tools Support Analysis At Four Levels
Country MapTradeMap
Market Access MapProduct Map
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The Characteristics of TradeMap
• Based on COMTRADE, the United Nations Statistics Division database– Covers 90% of world trade reported by 115 trading nations
• over 5,000 Harmonized System products at HS6 level
– Over 200 countries and territories– Includes non-reporting countries using mirror statistics
• Statistics for over 30,000 products at tariff-line level for 34 countries (>60% of world trade)
• Incorporating UN TARMAC (formerly known as TRAINS)– In cooperation with UNCTAD, WTO and additional information on
more than 160 countries
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TradeMap Homepage
Click here to access TradeMap
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TradeMap – Selection menu
Imports or
Exports
Country/Region selection
Partner country selection
Product Selection
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World Importers of Cardamom
Tariff and Non-Tariff Barriers
Unit Value
Global market share
Countries
Quantity
Growth rate
Value
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Access barriers to Pakistan’s market
Tariff Barriers
Non-Tariff Measures
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Assess the competition in your export markets
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List of importing countries for a product from Guatemala
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Trade data over five years
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Mangoes imported by Japan at the tariff line level
At the 9 digit level
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Analyse potential for bilateral trade
Select your countries/regions
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at the HS 6 digit level
Existing and potential trade between Tanzania and United Kingdom
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TradeMap
Product Map
Country Map
ITC’s Market Analysis Tools
Market Access Map
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Product Map:
• Presenting on a single Web site extensive trade data and market intelligence specifically designed for firms active in international trade.
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Learn and apply the trade practices
Learn and apply the trade practices
Product Map
Define the product to trade and its uses
Define the product to trade and its uses
Quantitative AnalysisMarket positioning tools
Analyze the market Analyze the market Qualitative AnalysisMarket Intelligence Tools
Go in-depth: Find out more on the market
Go in-depth: Find out more on the market Initial commercial links
Networking tools
Get the businesscontacts
Get the businesscontacts
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Agricultural machinery Animal feed Art, collection, decoration and cultural goods
Automotive components and accessories
Beverages Carpets and wall covering Cellulose derivatives and specialtiesCereals and cereal products Chemicals Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products
Fishery products Food ingredients
Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass productsGums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Household utensils and appliances Image and sound equipment and accessories
Industrial machinery and equipment Lamps, lighting and visual signaling equipment
Leather products Live animals Machine tools Measuring, checking and precision instruments
Meat and animal products Medicinal plants Metal and metal products Mineral and mineral products Medical and laboratory equipment and instruments
Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses
Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery
Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery
Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles
Toys and games Transport equipment Wood and wood products
Footwear
Clothing
Fruit and vegetables
Wood products
Coffee products
Automotive components
Plastic products
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Published market
research, links to information sources and to
ITC’s trade inquiry service
Market Intelligence
• World trade flows
• Best performing countries
• Best performing product segments
Networking Tools
Networking facilities
Create company
storefronts & identify
business contacts
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Market StudiesBibliography and option to
download orprint directly
Market Studies
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Gateway to Market
Information on the Web :
Trade events Packaging Standards News…
Smart Links
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Market News Services
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TradeMapCountry Map
Product Map
ITC’s Market Analysis Tools
Market Access
Map
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http://www.macmap.org
MAcMap Homepage
Type your username,
password and click on ‘login’
Guatemala
Australia
Bulgaria
Canada
Hong Kong
Israel
Japan
Korea, Rep.
Mongolia
New Zealand
Romania
Singapore
Turkey
Swaziland
Taiwan
Korea, Dem. Rep.
Algeria
Egypt
Lebanon
Morocco
Syria
Tunisia
Micronesia
Armenia
Azerbaijan
Belarus
Bosnia
China
Iran
IraqLibya
Moldova
Palau
Russia
Saudi ArabiaTajikistan
Turkmenistan Ukraine
Vietnam
Yemen
Uzbekistan
Marshall Isl.
Oman
Nauru
Albania
Brazil
BruneiIvory Coast
CroatiaGeorgia
Guyana
JordanKazakhstan
Malaysia
Mali
Namibia
Pakistan
ParaguayPhilippines
Qatar
St. Kitts
South Africa
Sri Lanka
Uruguay
India
Dominican Rep.
Kuwait
Laos
Afghanistan Nepal
Bhutan
CambodiaMaldives
Myanmar
Bangladesh
Bahamas
Cape Verde
Comoros
Congo Dem.Rep.
Eq. Guinea
Eritrea
Ethiopia
Kiribati
Liberia
Samoa
Seychelles
Somalia
Sudan
TongaTuvalu
Vanuatu
Sao Tome
Antigua
Belize
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Barbados
Ctrl. Afr. Rep.
Chad
Congo
Djibouti
Dominica
Fiji
Gabon
Gambia
Ghana Grenada
Guinea
Guinea-BissauHaiti
Jamaica
Kenya
Lesotho
Madagascar
Malawi
Mauritania
Mauritius
Mozambique
NigeriaPapua
St. Lucia
St. Vincent
Sierra Leone
Tanzania
Togo
Trinidad
Uganda
Zambia
Zimbabwe
M.F.N.W.T.O.
G.S.P.
Andean Group
A.C.P.
C.A.C.M.
L.D.C.
Euromed
E.F.T.A.
Rwanda
Angola
E.E.A.
Bermuda
Senegal
Niger
Yugoslavia
Macedonia
Suriname
East Timor
Solomon Isl.
Greenland
Montserrat
ArubaAnguilla
Gibraltar
Niue
Tokelau
Cook Isl.
Costa RicaNicaragua
HondurasEl Salvador
Panama
Norway
Liechtenstein
Iceland
SwitzerlandPeru
Bolivia
VenezuelaEcuador
Colombia
Macao
Kyrgyzstan
Argentina
Bahrain
Cuba
Indonesia
Mexico
ThailandChile
U.A.E
U.S.
Andorra
Palestine
CountriesFighting Drugs
Bilateral
M.F.N.
European trade policy – preferential agreements
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Arab Countries’ Agreements
Arab League
GCC UMA
SudanDjibouti
Somalia Comoros
Lebanon Syria Palestine
Saudi Arabia
Bahrain
Kuwait
Qatar
Oman
Algeria
LibyaMauritaniaUnited Arab Emirates
Yemen
Iraq
Jordan
Egypt
Morocco
Tunisia
Accordd’Agadir
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General features of MacMap
• WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 170 countries to the products exported by over 200 countries and territories.
• WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties
• PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of Origin are also included for most agreements.
• ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure
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MAcMap: Sources of Data
• Market Access Map is continuously updated. Data is collected from:– Applied Tariffs: national sources and the UN Tariff and Market
Access Database (UN TARMAC) of ITC and UNCTAD. – Bound Tariffs: Consolidated Tariff Schedule of the WTO.– Preferential tariffs: regional and bilateral trade agreements. – Applied Tariff Quotas: national sources covering multilateral, regional
and bilateral tariff quota agreements. – Anti-dumping duties: notifications to WTO regarding anti-dumping
duties and ITC collection directly from some countries. – Complementary trade data is collected from diverse sources:
• national statistical offices or customs organizations
• COMTRADE database of the United Nations Statistics Division (UNSD)
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Current collaborations using Market Access Map
• IMF – Report on Market Access for Developing Countries
• Market Access Map, UNCTAD and WTO collaborating with UNDP on Millennium Development Goals
• GTAP (Global Trade Analysis Project) – a collaboration of Market Access Map and CEPII
• UNCTAD – Report on Least Developed Countries
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Currently in development: Investment Map
• Integrates FDI flows and stocks, exports and imports, tariff, bilateral investment treaties and derived indicators
• Customizes data by reporting country, partner and industry
• Presents data and analysis in multi-functional dimensions and graphs (maps, charts, figures)
• Links to related resources of UNCTAD and ITC– UNCTAD’s World Investment Directory, Investment Compass– UNCTAD FDI statistics (www.unctad.org/fdistatistics)– ITC web-based tools (Country Map, www.intracen.org/countries)
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Sources of Data and Geographical Coverage
• Collaborating partners– foreign direct investment: UNCTAD– trade data: COMTRADE (United Nations Statistics Division)– tariffs: Market Access Map (ITC / UNCTAD / WTO)– Multilateral Investment Guarantee Agency (MIGA)– World Association of Investment Promotion Agencies (WAIPA)
• Coverage– FDI data by sector covering all activities (goods & services) in
approximately 80 countries – trade and tariff data covering some 140 countries, at the sector and
the product level (more than 5,000 product items), data on services is not yet included
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Investment Map Homepage
http://www.investmentmap.org
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Investment Targeting: Priority sectors (Brazil)
Click on the crossto expand
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Competitor countries: Motor vehicles
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Investment Map: example
of graphics
Export portfolio of Brazil
-4
-2
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2
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6
8
10
12
-10 -5 0 5 10 15 20 25 30 35 40 45 50
Increase in world market share of Brazil, 1995-2002
Wo
rld
exp
ort
gro
wth
, %
p.a
., 1
995-
2002
Underachievers
Benchmark
Champions
Achievers in adversity
Declining sectors
production, processing and preservation of meat, frozen
growing of crops, market
basic iron and steel
motor vehicles
mining of iron ores
aircraft and spacecraft
other food products
basic chemicals
basic precious and non-ferrous metals
paper and paper products
parts and accessories for motor vehicles and their
extraction of crude
special purpose machinery
footwear
general purpose machinery
other chemical products
television and radio
refined petroleum products
tanning and dressing of leather; luggage, handbags
wood products, cork, straw
$50
Achieversin adversityDeclining
sectors
Underachievers
Champions
-4
-2
0
2
4
6
8
10
12
-10 -5 0 5 10 15 20 25 30 35 40 45 50
Underachievers
Champions
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Adding value with market analysis tools
• Efficient access to information allows for more resources to be allocated to analysing and interpreting information.– Successful enterprises need help with « processing » information and
are willing to pay for it if usefulness is demonstrated.
• ICTs allow for analytical content to be transfered as easily as information.
• ITC databases will not answer all possible questions from exporters, but do point in the right direction– Downloadable data allow for more detailed analysis or « processing »
using common software such as Excel or Word.
• In globalized environment role of associations should change from information provision to information synthesis.
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Capacity-building programmes
• Designed to train market analysts, policy-makers and export-oriented managers, both in the public and private sectors on:– How to use the « maps » and take advantage of their features– How to prepare insightful and high-impact market profiles– Understanding information on market access barriers and trade flows– Incorporating qualitative elements to quantitative analyses– Evaluating and pursuing export opportunities– Incorporating effective market research and analysis in the
formulation of successful export strategies
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Workshops and Programmes
Introduction toMarket Analysis Tools
StrategicThinking
(sector-oriented)
BusinessClinics andMentoring
ExportManagement
Training ofTrainers
Trade inServices
Market AccessNegotiations
StatisticalAnalysis
ExportMarketing
Preparation ofMarket Profiles
SPECIALIZED WORKSHOPS
MULTIMODULAR PROGRAMMES
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Our vision:
To enable policy makers, trade negotiators and the business communities in all countries to be able to use our services whenever and wherever
they need.
• For more information, please contact us at ITC or under